• June 14, 2022

How To Start A Business Selling Sneakers

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How To Start A Sneaker Reseller Business - Starter Story

How To Start A Sneaker Reseller Business – Starter Story

Learn how thousands of people are earning up to $2. 5M/month online.
When it comes to starting a sneaker reseller business, you may find yourself in a place where you have to make some big decisions.
You may be asking yourself:
What’s the first step in establishing my business?
How much will it cost to start my sneaker reseller business?
How do I price my sneaker reseller business?
How do I market my sneaker reseller business?… so much more!
We walk you through all of the steps; from idea → starting → launching → growing → running your business.
The purpose of this guide is to act as an outline for the steps you’ll need to take to get your business running successfully!
Introduction To Starting A Sneaker Reseller Business
Is Starting A Sneaker Reseller Business Right For You?
There are many factors to consider when starting a sneaker reseller business.
We put together the main pros and cons for you here:
Pros of starting a sneaker reseller business
• Flexibility
You can put as much time into the business as you’d like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Scalable
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
• Meaningful business connections
You never know who you will meet as a sneaker reseller business. This could be the start of an incredible business opportunity!
• High customer retention rates
Once a customer invests in your product, they’ve invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
• Easy to encourage “impulse buy”
In the sneaker reseller business, you have a much higher chance of encouraging your customers to buy on impulse – you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
• Control of workload
With starting a sneaker reseller business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
• Unlimited income potential
With starting a sneaker reseller business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you’ll make.
• Amazing perks and discounts
Working in the sneaker reseller business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
• Predictable income stream
Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
• Higher likelihood of getting referrals
This business is all about referrals, which can be a a very impactful way to attract and retain customers. It’s critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
• Simple business model
A sneaker reseller business has the advantage of a simple business model, which makes launching and building the business more seamless.
• Greater Income Potential
With this business, the sky is the limit in regards to your income potential.
• You can promote and sell your product on Amazon
Although there are some disadvantages to consider when selling your product on Amazon, there are also a host of benefits. Mainly, Amazon is the world’s largest online retailer, so you’re bound to tap into new business and reach an entirely new audience.
• Can build solid foundation of clients
It’s unlikely you will have one-off customers as a sneaker reseller business. Typically, you have a solid foundation of clients that use your product and services regularly.
• Low maintenance customers
In this industry, customers are known to be very appreciative and low maintenance. This can help with your stress levels and allow you to focus on growing your business.
• Results and revenue happen quickly!
Unlike other businesses, it can be relatively quick to start seeing results and revenue. As long as you follow all the steps to validate your idea before launch, you are likely to see quick results and ROI.
Cons of starting a sneaker reseller business
• Motivation of employees
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It’s important that you’re able to offer great incentives and a good work environment for your employees.
• Longer Sales Process
A sneaker reseller business can be a big time and money investment for your customer, so it’s important you plan and predict a longer conversion funnel and stay in communication with potential customers.
• High employee turnover
In the sneaker reseller business, employee turnover is often high, which can be quite costly and time consuming for your business. It’s important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
• Taxes
As a sneaker reseller business, you typically pay self-employment taxes which can be quite high. It’s important to understand what you will be paying in taxes each year so you can determine if the work you’re taking on is worth it.
• High overhead expenses
With starting a sneaker reseller business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
• You may need to charge sales tax
If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article
• Churn
In this business, customers can cancel their membership or subscription for your services – which can make revenue forecasting challenging and unpredictable. It’s important to focus on your churn rates and trends so that you can prevent this as much as possible.
• Time commitment
With starting a sneaker reseller business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
• Difficult to build trust with your customer
With starting a sneaker reseller business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You’ll need to go the extra mile with your customer to grab their attention and business.
• Impatient customers
You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren’t pleased with your product or service.
• Learning Curve
When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.
• More challenging to earn passive income
It can be more of a challenge to make passive income in this business. Often times, the amount of revenue you bring in is limited by the amount of time you have in the day.
Players
Big Players
Balenciaga Official Online Boutique US (2. 39K Alexa Ranking)
Stadium Goods (14. 9K Alexa Ranking)
Flight Club (19. 6K Alexa Ranking)
Nice Kicks (48. 2K Alexa Ranking)
Kicks on Fire (57. 8K Alexa Ranking)
Small Players
513 Kicks – Revenue $5K/month
KickFlips – Revenue $4K/month
Search Interest
Let’s take a look at the search trends for sneakers over the last year:
How To Name Your Sneaker Reseller Business
It’s important to find a catchy name for your sneaker reseller business so that you can stand out in your space.
Here are some general tips to consider when naming your sneaker reseller business
Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
Conduct a search to see if others in the space have the same name
Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your sneaker reseller business so important?
The name of your business will forever play a role in:
Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you’re memorable or not
It’s important to verify that the domain name is available for your sneaker reseller business.
You can search domain availability here:
Find a domain starting at $0. 88
Although names are the most common and easiest to remember, there are other options if your domain name is not available. Depending on your audience, it may not matter as much as you think.
It’s also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don’t get taken.
Here’s some inspiration for naming your sneaker reseller business:
The Canvas check availability
Cowboy Boot check availability
Basic Footgear check availability
Wild Steps check availability
The Footwear check availability
Tiny Feet check availability
Soft Spot check availability
Crazy Collection check availability
The Sandal Scandal check availability
Seek Sneaker Co check availability
Streetwear Comfort check availability
The Small Steps check availability
Firm Grip check availability
The Cobbler check availability
The Buckle Collection check availability
Laced check availability
Shoe Shaped check availability
Hightop Sports check availability
The Loafer Pro check availability
Sneaker Spot check availability
Clog Boot check availability
Fit In check availability
Dap Runner check availability
Suede Footwear check availability
Sneak Peek check availability
Sneaky check availability
The Pair check availability
The Boot Rush check availability
Messy Kicks check availability
On Foot check availability
Runner Shoe check availability
Comfort Pro check availability
Basic Accessory check availability
Classic Shine check availability
Loose Sock check availability
The Classy Footwear check availability
Perfect Fit check availability
Extra Mile check availability
Tip Toe check availability
Game On check availability
In Style check availability
FootPrint check availability
Steps check availability
World Of Sneakers check availability
Fancy Co check availability
HandPicked check availability
Shiny Wear check availability
One & Only check availability
Just Right check availability
Mighty Shoe Place check availability
Basics check availability
Soft Double check availability
Classic Front check availability
Slayer check availability
Fast Action check availability
Active Footwear check availability
Black Shoe check availability
Shoe Spot check availability
New Sole check availability
Grip check availability
Foot Shaped check availability
The Shoe Pro check availability
Just Another Shoe check availability
My Sneaker check availability
New Pair check availability
Active Run check availability
Trainers check availability
Trendy Footwear check availability
Socks & Shoes check availability
Single Kick check availability
Foot Wing check availability
Pro Shoe check availability
The Shoe Canvas check availability
Holy Foot check availability
The Jog check availability
The Penalty Gripe check availability
Believer Sneaker check availability
Asset Resell check availability
The Majestic Trainer check availability
Soft Silverside check availability
Pink Lace Group check availability
Short Thrill check availability
Flat Provide With Shoes Group check availability
Other Basket Group check availability
Wet Basket Co check availability
Game Collective check availability
Ragged Ball Pro check availability
Solid Boot Place check availability
Single Gym Shoe Trading Co check availability
The High check availability
Retread Resell check availability
Ordinary Trainer Collective check availability
TinyShoe check availability
Secondary Silverside check availability
Sandal Co check availability
Classic Game Co check availability
The Tremendous check availability
Seekers Sneaker check availability
The Giant Game check availability
Red check availability
Filthy check availability
Right Basket Group check availability
Accessory check availability
WetSneaker check availability
FilthySneaker check availability
The Giant Tennis Shoe check availability
Surgical Slipper Group check availability
Left Slipper Trading Co check availability
Feeder Sneaker check availability
Cheap Slipper Trading Co check availability
Gym Shoe Spot check availability
Scuffed Ball Co check availability
Cleaner Sneaker check availability
New Shoe Pro check availability
Trainer Group check availability
Topped Shoe Trading Co check availability
ConvulsiveKicks check availability
Athletic Horseshoe Pro check availability
Small Basket Co check availability
The Pretty Boots check availability
Slipper Collective check availability
Left check availability
PointedShoe check availability
Stinky Surfboard check availability
The Second Tennis Shoe check availability
The Low check availability
The Brown Sneaker check availability
Tennis Shoe Pro check availability
The Tight check availability
Clean Tennis Shoe Place check availability
Torn Tennis Shoe Place check availability
The Directed check availability
The Old Footwear check availability
The Grubby Gym Shoe check availability
Single Basketball check availability
Finished Lace check availability
BlueShoe check availability
The Two Slipper check availability
The Pink Horseshoe check availability
Ragged Footwear Collective check availability
Basic Boot check availability
Read our full guide on naming your sneaker reseller business ➜
Gia Paddock, founder of Boutique Rye explains how they came up with the name of their business:
What took the longest was deciding on a name and our logo; I wanted it to be meaningful, and I cared so much about what people thought.
Looking back, my advice would be to quit thinking about other people. This is my business, and all that matters is if I am happy the name and logo.
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put “boutique” in front to be a little different.
Now came the logo… Oh man, was this a task. We hired a graphic designer that we went to high school with, and went back and forth with him for about a month and a half. I wanted something that really described my style which is kind of “boho chic” and decided on a dreamcatcher. The dreamcatcher is also what our son’s nursery was decorated in, so it truly felt like a family business.

Gia Paddock, on starting Boutique Rye ($10, 000/month)
full story ➜
How To Create A Slogan For Your Sneaker Reseller Business:
Slogans are a critical piece of your marketing and advertising strategy.
The role of your slogan is to help your customer understand the benefits of your product/service – so it’s important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Here are 6 tips for creating a catchy slogan for your sneaker reseller business:
1. Keep it short, simple and avoid difficult words
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
There are a few different ways you can incorporate what makes your business special in your slogan:
Explain the target customer you are catering your services towards
What problem do you solve?
How do you make other people, clients, or your employer look good?
Do you make people more successful? How?
3. Be consistent
Chances are, if you’re coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It’s important to create a slogan that is consistent with all of the above.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless and won’t just fade with new trends.
5. Consider your audience
When finding a catchy slogan name, you’ll want to make sure that this resonates across your entire audience.
It’s possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.
Here’s some inspiration for coming up with a slogan for your sneaker reseller business:
Sneakers that you’ll love
We only sell the best sneakers
The best sneakers in town
Expect quality not quantity
Not only for sports, for casual as well
Sneakers for all ages
One sneaker at a time
Sneakers crafted to perfection
All about sneakers
Sneakers made affordable
The epitome of sneakers
The perfect sneakers for you
Only the best sneakers
The finest sneakers for you
Sneakers that last forever
Amazing sneakers just for you
Every sneaker is special
Your primary source of sneakers
Nothing is better than our sneakers
Only quality brands inside
Great sneakers waiting for you
Real sneakers don’t fall off
We all care about sneakers
Not only shoes but sneakers
Fun to wear sneakers for you
For all kinds of occasions
Love for sneakers never stops
Sneakers for all genders
Best value for your money
Sneakers made to perfection
Sneakers for winners
Nothing but sneakers
Extraordinary sneakers for you
Life is better with our sneakers
Only the best brands
Top Sneaker, Redefined
I Wish I Had A Sneaker.
Other And Upper
Makes You Feel Sneaker Again.
Double The Pleasure, Double The Sneaker.
Sneaker-Lickin’ Good.
I’m A Secret Sneaker Drinker.
Station Of The Tennis Shoe
The Original Sneaker.
Gonna Be A While? Grab A Sneaker.
New Sneaker – A New You
Sneakers With Shoulder
Pantofle Is What We Do
White Cuban Heels Are What We Do
Calced Is What We Do
Wrapped Up With Sneaker.
Left And Meshed
Sneaker Keeps Going, And Going, And Going…
I’d Walk A Mile For Sneaker.
Other Sneaker, Redefined
Red Baskets Are What We Do
Sneaker, Where Success Is At Home.
Sneaker Will Be For You What You Want It To Be.
Only A Fool Breaks The Sneaker.
The Magic Of Sneaker.
You Too Can Have A Sneaker Like Mine.
Think Sneaker.
From Large To Tight
Resell Brings Out The Best.
From Falsify To Moral
Sweet As The Moment When The Sneaker Went ‘Pop’
Nothing Is Faster Than Sneaker.
New Oxshoes Are What We Do
Building The Future
Little And Middle
The Brick & Mortar Business Model
When deciding whether or not to start a sneaker reseller business, it’s important to first decide what type of business model you want (brick and mortar, eCommerce, or both)!
Here are a few things to keep in mind when considering a Brick & Mortar store:
If you do plan to open a physical store, it’s important that you find a spot in a high-traffic area. This is a great way to gain exposure for your business and also get new customers.
It’s also important to consider the higher costs associated with operating a physical store (ie – employees, rent, utilities, etc) and the long days/hours associated with running a store.
The main benefit, however, is that customers love being able to see products in person. It’s important to recognize that although some people enjoy shopping online, there will always be the shopper persona that likes to touch, feel, and see the product they’re buying.
How To Start A Sneaker Reseller Business
How Much Does It Cost To Start A Sneaker Reseller Business
If you are planning to start a sneaker reseller business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of starting a sneaker reseller business and outline the costs you should expect for each:
The estimated minimum starting cost = $9, 207
The estimated maximum starting cost = $76, 247
Startup Expenses: Average expenses incurred when starting a sneaker reseller business.
Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.
Max Startup Costs: You have started with 1+ other team members.
Office Space Expenses
Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.
$500
$5, 750
Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc.
$200
$1, 150
WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!
$50
$100
Total Office Space Expenses
$750 (min)
$7, 000 (max)
Employee & Freelancer Expenses
Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.
$150
$250
Employee Hiring Expenses: Apart from payroll and benefits, there are other hiring employees costs. This includes the cost to advertise the job, the time it takes to interview candidates, and any other turnover that may result from hiring the wrong candidate.
$1
$2
Employee Rewards: It’s vital to acknowledge and reward workers, whether they hit their goals or do a great job. This does not have to be costly. In fact, simply taking workers out to a meal or giving a gift or bonus is among the many ways to show how the worker is valued!
$0
Total Employee & Freelancer Expenses
$151 (min)
$352 (max)
Equipment & Supply Expenses
Technology Office Equipment: This includes (but is not limited to) physical items such as: laptops, cameras, monitors, microphones, speakers, headsets. Technology needs grow as your company evolves, so to minimize costs, try and only purchase what is needed for you to run your business at the time.
$5, 000
Cleaning Supplies: Cleaning supplies are essential products we used daily at home and in almost all places worldwide. These items are used to effectively and safely remove dirt and germs to control allergens and prevent the spreading of contagious diseases, helping us stay healthy.
$63
First-aid Equipment: First-aid kits can be bought as a set if not gathered one by one. These are vital in all places of work, homes, and even in cars, especially when you plan to travel or go camping. So, to protect your workers, clients, and kinsfolks, you must always keep a well-stocked first-aid kit handy.
$3
Total Equipment & Supply Expenses
$566 (min)
$5, 700 (max)
Website Costs
Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it’s important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.
$10
Web Design: Web design includes several different aspects, including webpage layout, content creation, and design you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software.
$6, 000
A Domain Name: Your domain name is the URL and name of your website – this is how internet users find you and your names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website.
$12
Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown.
$15
Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations.
$80
$300
Website & Live Chat Tool: If your business values high-end customer service, you must consider utilizing a website chatbot. Website chatbots play a pivotal role in converting site visitors into long-term customers. Typically, there are different tiers of pricing and features offered by Live Chat service providers.
Total Website Costs
$303 (min)
$7, 215 (max)
Business Formation Fees
Small Business Insurance: Depending on which state you live in and the business you’re operating, the costs and requirements for small business insurance vary. You can learn more here.
$2, 000
Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your sneaker reseller business.
$700
Trademarking: Filing trademark registration will protect your brand and prevent other businesses from copying your name or product. USPTO has several different types of trademarks, so the cost to apply can vary (typically anywhere from $400-$700).
Lawyer Fees: Although you may want to avoid attorney fees, it’s important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.
$1, 500
A Patent: Patents provide protection against others stealing or selling your curing a patent can be very valuable, but it’s important that you are 100% sure this will be a smart business move for you, or if this is something to consider down the process of securing a US patent can be both lengthy and pricey, and typically includes filing an application with the USPTO.
$15, 000
Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.
Total Business Formation Fees
$5, 600 (min)
$20, 400 (max)
Retail Business Expenses
Shop Decor: If you plan to operate a physical store, you may want to consider decorating the place with wall decor, furniture, plants etc.
Utilities (storefront business): This refers to the cost of monthly utilities for your storefront location, which is typically based on a per-square-footage rate.
$1, 000
Building improvements and remodeling: If you plan to operate a physical location, you may find yourself dealing with building improvements and remodeling costs. Even if these costs are minimal, this is something to consider when renting/buying a physical location.
$950
Storefront Property Rent: This refers to the storefront space you rent or buy for your business. The cost depends largely on the city and the size of the space. Keep in mind that other costs may be involved with your base rent and your lease will define additional expenses you are responsible for.
$1, 250
$3, 500
POS System: Gone are the days of cash registers! Many businesses now use point-of-sale systems for their checkout needs and to track sales and inventory. Here is a list of the best POS systems for small businesses!
$1, 200
Total Retail Business Expenses
$1, 250 (min)
$11, 650 (max)
Inventory Expenses
Upfront Costs For Inventory: This includes all upfront inventory you will need in order to launch. Be sure to compare prices of wholesalers to ensure you’re getting the best deal and margins remain high.
Inventory Storage: If you decide to have a physical space for your sneaker reseller business, whether it be used for inventory or as a showroom, you may have monthly rent payment or a large down payment associated with renting/buying the space.
Package Design: Packaging refers to wrapping and protecting products during distribution, shipping, and package design is your customer’s first impression of your brand, so it’s important you spend some time and energy to get this right from the businesses design their own packages using design software and tools. There is always the option to outsource this to a design expert, but that route tends to be much more expensive.
$3, 000
Shrinkage: Shrinkage refers to the loss of inventory at any point between the purchase from your supplier and the purchase by your customer. Although you will try to avoid this at all costs, this does happen sometimes (especially in the learning stages of your business), and it’s important to plan ahead financially in case this happens. Fortune states that retail shrinkage costs U. S. retailers approximately 1. 4 percent of their total sales.
Distribution costs: Depending on what distribution plan you choose, expenses such as renting vans, hiring delivery drivers and gas costs can add up. If you are looking to save money upfront, you may want to consider conducting distribution on your own.
$750
Total Inventory Expenses
$350 (min)
$14, 750 (max)
Software Expenses
Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.
Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here
IT Support: IT support installs and configures hardware and software and solves any technical issues that may support can be used internally or for your customers experiencing issues with your product/ are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals.
Accounting & Invoicing Software: It’s important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.
CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time.
Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very b
How to Start a Shoe Store | TRUiC

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How to Start a Shoe Store | TRUiC

Start a shoe store by following these 10 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your shoe store. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
What are the startup and ongoing costs?
Who is your target market?
How much can you charge customers?
What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a shoe store?
A shoe store’s startup costs can be hefty. Expect to pay about $10, 000 in initial franchising fees. Grand opening marketing can cost about $5, 000, and initial inventory can cost as much as $50, 000 for a smaller shop.
A lot of these expenses are high because shoes can cost a lot of money. You should plan to have about $2, 500 on hand for insurance startup costs. On the high end, a shoe store’s overall costs can reach $200, 000 when utility deposits, professional fees, computer systems, and business licenses are considered. What are the ongoing expenses for a shoe store?
Expect to pay about $2, 000 per month for rent. Monthly utilities will be about $300. As a shoe store owner, you’ll need to pay your employees between $8 and $20 per hour, depending on their position. If you’ve hired an IT team, expect to pay as much as $30 per hour for skilled labor. Additional costs include marketing fees, which cost about one percent of your yearly net sales and consistent inventory costs—which can be as much as $75, 000 per year. Who is the target market?
The best customers are return shoppers. Because shoes aren’t purchased often, every impression counts. Shoe store shoppers may come and go, but those with a love of boots, athletic shoes, or shoe care products can be very profitable.
It’s a good idea to extend discount services to other stores. Often, shoe stores will use “pull marketing” tactics, gaining return customers from other clothing stores. How does a shoe store make money?
Shoe stores make money by selling shoes, shoe accessories, shoe care products, and other items. Some shoe stores may offer shoe cleaning services, though such services are pretty rare. How much can you charge customers?
Customers can be charged as little as $10 for a pair of nice laces to $400 for a pair of nice boots. Average shoes cost about $70, though prices vary greatly. How much profit can a shoe store make?
An average shoe store makes about $851, 076 in sales, yielding a profit of about $127, 363 for the owner. Shoe stores offer a big return on investment, sitting at about 46. 1 percent. As a shoe store owner, you’ll need to manage your stock and pricing to ensure high profits. How can you make your business more profitable?
It pays off to diversify or specialize. When starting a shoe store business, research popular brands. Once you’ve achieved some popularity, make sure your customers go to you for preferred shoes. You can specialize in selling boots, for example, or athletic shoes.
You should also start an online store. E-commerce is incredibly effective, and the most successful shoe stores have online buying portals. Prioritize customer service, and make shipping affordable. You can greatly increase your profits by expanding into a digital market. If you’re really good at e-commerce, you can even make an entirely online store. What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Shoe Store Name Generator
If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.
When registering a business name, we recommend researching your business name by checking:
Your state’s business records
Federal and state trademark records
Social media platforms
Web domain availability.
It’s very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your shoe store is sued.
Read our Guide to Form Your Own LLC
Have a Professional Service Form your LLC for You
Two such reliable services:
You can start an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It’s really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
LLC Taxes
Sole Proprietorship vs LLC
LLC vs Corporation
LLC vs S Corp
How to Start an S Corp
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business’s name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
This separates your personal assets from your company’s assets, which is necessary for personal asset protection.
It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Open net-30 accounts
When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term “net-30, ” which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.
Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.
Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Get a business credit card
This helps you separate personal and business expenses by putting your business’ expenses all in one place.
It also builds your company’s credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a shoe store. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits. Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
Check with your town, city or county clerk’s office
Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A shoe store is generally run out of a warehouse or factory. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
If you plan to lease a location:
It is generally the landlord’s responsibility to obtain a CO.
Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a clothing line business.
After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
If you plan to purchase or build a location:
You will be responsible for obtaining a valid CO from a local government authority.
Review all building codes and zoning requirements for your business’ location to ensure your store will be in compliance and able to obtain a CO.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers’ Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren’t feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we’ll give you helpful tips and advice for creating the best unique logo for your business.
How to promote & market a shoe store
Market online. Facebook, Twitter, and Instagram are the best realms for clothing and shoe sellers. Offer discounts, and attract new customers via an e-commerce platform. If you’re operating out of a shopping strip, make sure local fashion sellers are aware of your location. Network with them, and exchange customers when possible. How to keep customers coming back
Customers, by and large, will be attracted by your products. Your store’s reputation will grow if it offers well-priced, reliable shoes. To retain customers, you’ll need to incentivize return visits. Shoe shopping is a rare occurrence, so you’ll need to be independent of your competition.
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
All legitimate businesses have websites – full stop. The size or industry of your business does not matter when it comes to getting your business online.
Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.
How to Resell Sneakers: Beginner's Guide to Flipping Shoes

How to Resell Sneakers: Beginner’s Guide to Flipping Shoes

Learning how to resell sneakers isn’t a new hustle.
This has actually been a successful side gig for decades in many cities and the explosion of the Internet and online commerce has opened up more opportunities than ever for selling and reselling sneakers.
If you grew up when the first Air Jordans came out, this shouldn’t be that much of a surprise.
While sneakers are often seen as a fashion statement, with many people believing the kind of kicks you’re wearing describes the type of person you are, if your first thought when seeing a pile of really nice discounted sneakers or tennis shoes is “profit potential, ” then you’ve come to the right place.
However, you may have heard that there’s more money to make by reselling shoes than by wearing them. Good news: you’re probably an entrepreneur.
In this post, you will learn how to resell sneakers for a profit, including important information like:
What the sneakerhead culture is, how much the market is worth, and how much you can make by taking advantage of it
The most expensive and sought-after shoes and sneakers in the secondary market
How to find the best shoes to buy and where to sell them
The pitfalls of reselling shoes
Additional tips to help you make the most out of reselling shoes
Learn How to Resell Shoes
As a heads up, this post is a great overview of buying and selling shoes for profit. However, if you want to learn from the true expert and get much more depth for how to make this business work for you, I recommend checking out the Six Figure SneakerHead – HypeMaster Playbook Here.
Learn How a SneakerHead Makes Six Figures HereUse code NICHEMONEY to get an extra 10% off.
ContentsHow to Resell: Sneaker Reselling for BeginnersHow Much Can You Make Reselling Shoes? How to Buy & Sell the Most Expensive and Sought-After Shoes and SneakersThe Process of Reselling ShoesHow to Find Shoes to Buy and SellHow to Determine if the Shoes Are FakeShoe Reselling TipsWhere and How to Buy and Sell ShoesThe Cons of Reselling ShoesHow to Avoid Common Sneaker Reselling MistakesAre You Ready for the Rigors of Selling Used Shoes?
How to Resell: Sneaker Reselling for Beginners
The flipping sneaker business in many places has provided an avenue for hustlers to ethically and ingeniously make a quick buck. And what seemed to be footwear that keeps your feet safe and warm serve a different purpose to other people.
Compared to some other ways of making money online, the sneaker resale market is very profitable and valued at around $1 billion. While only 4% of shoes and sneakers are purchased upon release for resale, the market benefits from side hustlers and entrepreneurs who operate in different channels.
The sneaker market as a whole has opened up itself to more people with the help of online channels. However, back in the day when the internet didn’t exist, there was a competition within the different communities and tribes in the market. People scoured through a thrift store and flea markets to get shoes under their market price.
Others would run to their nearest Foot Locker to get the latest pair of shoes. Information was spread through word of mouth and Eastbay mail catalogs. In other words, reselling sneakerheads worked in isolation with their communities.
There was only so much distance and area you could cover in the early sneaker game. That shared common experience within a small group of people made the sneaker market what it is today.
To get your fix on the latest sneaker news, you just need to hop onto Hyperbeast and High Snobiety or other sites that keep track of the sneaker fashion market. Both are fashion sites that extensively cover information and news about the culture for sneakerheads of all levels.
If you want to get connected with fellow sneaker lovers, you need to attend SneakerCon that takes places in the different parts of the world.
How Much Can You Make Reselling Shoes?
The short answer? Millions.
JV is a guy making six figures a year reselling shoes. He got his start flipping sneakers as a side gig while working retail. After 4 months in, he was clearing over $10, 000 per month.
He’ll teach you how to do the same thing he does, clear the big bucks, in his online course. If you add the code NICHEMONEY, you can get an extra 10% off.
Reselling shoes isn’t a rare phenomenon. A quick look at Amazon and eBay will reveal you a secondhand pair of sneakers up for grabs for every brand new pair. The process of shoe selling is all too common that there are people who made reselling shoes a profitable full-time job.
However, there are only a handful of people who have built an empire as shoe resellers. Arguably the most successful sneaker reseller is Benjamin Kapelushnik. Also known as Benjamin Kickz and owner of the sneaker marketplace Sneaker Don, he started in the business at 13 in 2013 and made it big two years after.
He rose to fame as the shoe supplier to DJ Khaled who referred him to his friends in the music and entertainment industry. He made his first million in 2016 and had been reselling rare and expensive shoes and sneakers to high-ticket clients since then.
Sneaker collecting is a thing and for individuals who can get a good deal on rare or hard to find sneakers like a limited release commemorative pair of Nike Air Jordan 2 Just Don, the Nike SB Dunk, or others, it can be ridiculously profitable to be reselling sneakers.
However, if we’re being more realistic, unless you know someone like DJ Khaled, it will likely be impossible for you to make that much money in two years. That doesn’t mean you should stay out of the sneaker resale game, though! If you follow the process of flipping shoes, you can get around $80-100 per pair for starters.
You can work your way to generating higher margins if you get better sneakers to resell, maybe around $500 per pair.
This is not a bad way to make money, and you’ll learn the exact process later on.
If you want to take a look at what some of these shoes are selling for, take a quick peak at eBay. Type in “Limited edition sneakers. ” Some of those options sell for hundreds of dollars!
How to Buy & Sell the Most Expensive and Sought-After Shoes and Sneakers
Ever since the 70s, there are only two brands that mattered to most sneakerheads: Nike and Adidas.
Both brands have produced lines of sneakers and shoes for athletes and artists. Some of those lines have withstood time and exponentially increased their value since their release. Some brands have made waves (Reebok) and are poised to make one (Under Armour, Big Baller Brand). However, if you’re in the sneaker industry, you can’t go wrong with these two brands.
Below are some of the more popular expensive shoes in the market pioneered by the two brands:
Most Popular Expensive Shoes to Resell
Air Jordan 12 ($100, 000+) – Michael Jordan needs no introduction. Aside from his accomplishments as a basketball player, he established the Jordan brand that comprises his line of Nike shoes. In fact, you can quickly make a list of most expensive sneakers based on his shoes alone. The most affordable pair of Jordan shoes could go for $4, 500 (Jordan III OG) on resale. However, the Jordan 12 collection is easily the most expensive pair of shoes in the Jordan line. In particular, the Jordan 12 Flu Game shoes, where he willed his body to score 38 points in a pivotal game 5 of the 1997 NBA Finals, tops the list at a whopping $104, 000.
Nike Air Yeezy 2 “Red October” ($6, 000) – Kanye West is one of the most popular artists to date. His fame prompted Nike to launch their first non-athlete collaboration pair of sneakers. Released in 2009, Red October was initially sold for $250. Since then, the pair is resold between $5, 600 to $6, 400. West collaborated with other footwear such as Louis Vuitton, BAPE, and Adidas. The latter started their partnership with West that ended up being the Adidas Yeezy Boost line. In fact, a pair of Yeezys is some of the most coveted shoes in the market outside of Jordans.
Nike Air Mag Back to the Future ($10, 000+) – Inspired by the sneakers worn by Marty McFly (Michael J. Fox) in Back to the Future 2, there are only 1, 500 pairs manufactured by Nike. However, none of them made over to stores as all pairs were sold through auction. Proceeds went to Fox’s foundation for Parkinson’s disease research. The pair has glowing LED panels and upper contour.
As mentioned, there are other up-and-comer brands with pairs of sneakers worth looking into. Thanks to Stephen Curry, Under Armour’s stock is rising. And while Big Baller Brand built their brand around hype (for the time being until Lonzo Ball achieves greatness), the $500 pair of kicks they’re selling is interesting to say very least.
That being said, when you’re starting out with flipping sneakers and learning about the resale market for popular sneakers, you should stick with the most popular brands.
In the beginning, learning about the sneaker resale market, secondary markets, and spotting fake sneakers will take up plenty of time and energy. You don’t need to be speculating until you get your sneaker game up to snuff!
The Process of Reselling Shoes
While earning over a million dollars for reselling shoes at this stage is still possible, there are lots of obstacles you must overcome to reach that goal. Aside from bagging clients willing to shell out serious dough for sneakers, you need to learn where to find and acquire the most sought-after shoes.
The competition nowadays is fierce as you’ll be lucky to establish a client base as a beginner.
Therefore, you need to immerse yourself in the sneakerhead culture and apply yourself 100% to have a fighting chance. There are more individuals than ever involved in sneaker collecting so the sneaker resale market has room for more entrepreneurs (or sneaker hustlers, whatever term you prefer).
We’ve already discussed the sneaker industry in general above. Now, it’s time to delve into the process of the actual process of reselling shoes and sneakers.
How to Find Shoes to Buy and Sell
Before you can even begin finding shoes to buy and resell, you need to understand the market better.
Reselling shoes are similar to the stock market. There are pairs of shoes that don’t start out too hot but eventually accumulate value later on. Conversely, some sneakers generate lots of attention only to fizzle out as time goes by.
Want even more step by step details on how to find great shoes you can sell for a profit? Check out the Hypemaster Playbook for a great course into the shoe reseller world.
To truly benefit from learning how to resell sneakers, you need to purchase products that are sold on the cheap but have lasting value in the long run. One way of doing so is by buying the sneaker on release day at retail prices, which is where they are at their most affordable.
However, instead of lining up to store for hours to buy them, you can quickly place your orders on Frenzy, a Shopify-owned app.
It will notify you of the release dates of the latest sneakers from the biggest brands. From there, you can place your orders (ideally in bulk) and make a profit by reselling them. The goal of the app is to reduce that friction between retailers and consumers so both can seamlessly make transactions and make money faster.
However, new pairs of shoes come far and few in between. To make money in reselling shoes, you need to find pairs sold under reseller price so you can profit off them. But how can you know how much a pair of shoes cost?
This is where StockX comes in. The site shows how much the shoes and sneaker cost over a 12-month period.
Just like a stock market index graph, you will see the movement of price over time, thus giving you information on which shoes to acquire for reselling. It also serves as a consignment store where people can bid or ask for shoes for resale. If you got a pair of sneakers you want to sale, you could do so through the site.
Once you have the information you need, it’s time to search for those shoes online.
If you want to automate the process of finding the shoes that you want to purchase and flip, then use AIO Bot. Upon buying and installing on your computer, you can choose which shops you want to cop from. Enter the shoe you’re looking for, the size, and color and the bot will take care of searching the sites for you.
This is one of a couple of bots to help you efficiently find shoes for you to increase your chances of finding one without having to look for it personally.
However, before you get help from a bot, you may want to roll up your sleeves to do thing manually. A quick search on eBay for Air Jordan 12 yield these results:
There’s a chance you will see shoes way below market reseller price and sell them more than 10x you bought for them. Between StockX checking the price on StockX and buying/flipping on eBay, you can get started right now.
So your journey as a sneaker reseller begins. But how do you know that those aren’t fake sneakers?
How to Determine if the Shoes Are Fake
The last thing you want to happen is for you to purchase fake shoes mistakenly. This is a problem that pervades in online marketplaces without a middleman like Amazon or eBay. If the price is too good for its good, then maybe it’s a fake. But before making that conclusion, you need to learn how to find out if the sneakers are legit or not.
Below are ways that you can check if a pair of sneakers or shoes you’re trying to buy is genuine or not:
Criteria to Determine if Shoes are Fakes
Ask for tagged photos – The price should normally be enough to persuade you to purchase an item. However, you need to consider other factors that go into the sale of the sneakers. Tagged, hi-res pictures of the item are one way to account if the kicks are legit or not. Ask the seller to take multiple photos of the sneakers with the latest edition of the newspaper to see if it’s for real. You can then cross-reference the pictures with the actual version of the shoes on their official site. Refer to Fake Education on Instagram to find tips and information on how to spot fake ones.
Ask for the receipts – For new purchases, you must request for the receipt of the item to verify the authenticity of the sneakers. It the receipt proves that the shoes were acquired from the official stores, then it’ll be much easier for you to sell the sneakers since you have tangible proof that the shoes are indeed real.
Do your research – For Amazon and eBay sellers you can check their seller rating on their profile. Anything lower than 95% is to be avoided. Also, read the comments and reviews of other buyers. Some may just be complaining about relatively trivial stuff like slow delivery time and those that have nothing to do with the actual shoes. Lastly, check if the reviews were from real buyers and not profiles that were created to help hike up the seller’s rating.
Trust your instinct – If you did your homework and had all the facts that point to the authenticity of the sneakers but you still have doubts about the seller and shoes, then don’t proceed with the transaction. At first, you probably don’t have the intuition yet to determine if there’s something wrong with the shoes or seller. In time and with enough practice of buying and selling, you will be able to discern much easier.
While these tips will help you avoid purchasing bogus shoes, it’s not foolproof that you will entirely avoid such purchases. Just make sure to ma careful and alert enough to keep these provisions in mind when buying.
Shoe Reselling Tips
Below are a few tips for reselling shoes for top dollar. First you need to figure out where to buy the show and then you need to figure out how to actually sell the shoes for a profit.
We will also quickly review some of the dark sides of selling shoes and a few mistakes to avoid when you are getting started.
Where and How to Buy and Sell Shoes
Now that you have the shoes, you must find the best channels where you can sell them to turn in a profit.
You can start by creating an account on a consignment shop like StockX to resell the shoes there. Both sites serve as middlemen between buyer and seller. Therefore, you deal directly with either website to sell your shoes. Send them the sneakers when you’ve chosen the highest bid, and they will take care of the rest.
Sites like StockX are convenient ways to sell your shoes and ensures buyers that they won’t be duped by fake sneakers.
On the flipside, you don’t get the personal touch from consignment stores that go with seller-to-buyer transactions. However, if you’re not much of a salesman or a people person, then this shouldn’t be a problem.
If you want the traditional way of reselling shoes, you can always go the way of Facebook Groups, Craigslist, and eBay. These sites allow you to put your personal touch on your pair’s product page.
As a best practice, you need to be descriptive and detailed as possible about the sneakers. Leave no stone unturned and make sure that you are honest in your description. Assuming that you’re a new seller, it’ll take time before buyers warm up to you. Therefore, you need to keep working on gaining the trust of buyers and continue marching forward.
It may be a good idea to start small when you buy and sell shoes. This keeps your initial investment low, allows you to learn the game, and your buyers are more likely to take a risk when their investment is low too.
For more informal selling like in Facebook Groups and even in Sneaker Con, expect to encounter shady people who might show interest in buying your kicks. As mentioned earlier, you need to discern which among the buyers are trustworthy.
About the price, you need to check StockX to see the range of how much the shoes are sold in the market. You must also check the trend and volatility of the sneakers to come up with a price that will make you and your buyer happy. The market dictates the price, and the only unfair price is the one that no one is buying.
When it comes to your inventory, you may want to reinvest your earnings on another pair or pairs of shoes. Don’t cash out early in the game just yet. Do your research and find available shoes that you can purchase even before you have the money to buy them.
There are also more tools that you should look at including the GOAT app which is an app solely dedicated to buying and selling sneakers and is huge among sneaker resellers. This is another place where authentic sneakers can potentially be bought or sold, making this a great tool to find sneakers you couldn’t find in the secondary market, or to sell those that you did.
What you want is an efficient process where your money comes and goes to another and more expensive pair so you can exponentially increase your income. If done successfully, you can purchase items in bulk and multiply your earnings even more!
The Cons of Reselling Shoes
As a hustler, you need to be aware of the potential problems you will be facing with every venture you undertake. And as profitable as reselling shoes can be, it also has another side of the coin that you need to know before diving deep into the sneaker business.
Below are some of the more pressing issues:
Cons to Consider when Reselling Sneakers
Complicated marketing – Apps like Frenzy solves the problem of lining up for hours waiting for the store to open so you can become one of the first to get a pair. However, it also pushes the limit on how resellers can maximize the opportunity to get their hands on the latest pair of hyped sneakers. Apps that let you reserve shoes and sneakers before their release date and social media contests and raffles are just the tip of the iceberg. Over time, new ways of marketing to resellers will increase and become needlessly more complex, and there’s nothing you can do but keep up with the changes.
Sneaker violence – Resellers indirectly have a part to play in the constant violence that surrounds sneakers, just as much as consumers and retailers are culpable. Due to their high price tag and increasing value of sneakers, no thanks to resellers who exacerbate the issue, some people will go to great lengths and get their pair even if it means breaking the law. However, the sneaker culture is ingrained deep in the society that it will be impossible to remove malice and violence from the equation. It is something that comes with the job and perhaps a burden that every reseller has to bear.
Sneakers as an investment than footwear – Given the nature of reselling shoes, this question comes to mind: who is the market for sneakers? On the one hand, some consumers have a passion for sneakers and use them to promote their fashion sense. On the other, resellers try to get their hands on the most hyped shoes and resell them above their retail price. There’s nothing wrong with reselling as a hustle, but it potentially robs people who are genuinely interested in the kicks and plan on collecting and wearing them. In other words, the sneaker reselling business robs collectors from pursuing their passions righteously. Retailers do more marketing and promotional campaigns geared to resellers.
How to Avoid Common Sneaker Reselling Mistakes
While it’s important to be excited and have the energy to really jump into the sneaker resale game, sometimes you need to slow down. Jump on good deals. But any time you feel that something is off or there’s a red flag – listen to those instincts.
Even the top shoe reselling hustlers have been taken in by fake sneakers before. While in theory PayPal or other services have a money protection guarantee, getting your money back can be a hassle.
For anyone who has ever dealt with PayPal returns, it’s not a guarantee, either. If you get into a “he said, she said” argument with the seller of fake shoes a PayPal customer service rep is not the one you want making a final decision on hundreds of dollars.
Another common mistake, is not warning PayPal about a surge in transactions.
If they’re not used to seeing a lot of movement in your PayPal account, many transactions in the thousands of dollars for used sneakers could get the account flagged. This is a headache, but it is one you can work around.
If you have to upgrade to a business account, so be it. Better than losing out on deals. Or having your hard earned money frozen in the account.
Finally, have a plan for management.
Do you have a good bank roll and plan on buying a large number of authentic sneakers before selling? Are you planning to buy shoes and then flip them quickly? You need to know how much space you have, have a plan for tracking inventory as well as expenses and profits, and manage your process.
Taking time up front to make sure you have the space, tracking setup, and a backup plan in case things go sideways will save you a lot of headaches in the future.
Are You Ready for the Rigors of Selling Used Shoes?
This post offers a great overview, but you will need more if you’re getting into the game of buying and selling sneakers. If you want to learn from the true expert and get much more depth for how to make this business work for you, you don’t need to start as a newbie.
Without a mentor, your chances of losing money and wasting time are higher since you’re competing with the experts.
If you’re ready to learn how to become a sneaker reseller, you’re going to want a mentor to speed up the process.
How to Learn More About Reselling Shoes
I recommend taking a look at the Six Figure SneakerHead – HypeMaster Playbook Here.
Make Up To six figures a month reselling shoesUse coupon code NICHEMONEY for an extra 10% off.
Reselling shoes is a fun way to make money as a part-time job, if not as a full-time one, and regardless of your age. If you are into basketball and hip-hop or if you have experience in flipping items before, then you are already a step ahead of other beginners in the game.
If you’re looking for other ways to make some money, look at buying and selling concert tickets.

Frequently Asked Questions about how to start a business selling sneakers

How much money do you need to start a sneaker business?

A shoe store’s startup costs can be hefty. Expect to pay about $10,000 in initial franchising fees. Grand opening marketing can cost about $5,000, and initial inventory can cost as much as $50,000 for a smaller shop. A lot of these expenses are high because shoes can cost a lot of money.Sep 9, 2021

How do I start a sneaker business?

Compared to some other ways of making money online, the sneaker resale market is very profitable and valued at around $1 billion. While only 4% of shoes and sneakers are purchased upon release for resale, the market benefits from side hustlers and entrepreneurs who operate in different channels.Nov 11, 2020

Is reselling sneakers a good business?

Generally, it’s not illegal to resell an item that you have legitimately purchased. … Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to have little or no control over a product past the first customer they sell to.Apr 19, 2013

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