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Reddit User and Growth Stats (Updated Oct 2021) – Backlinko
Reddit was founded in 2005 as a centralized community platform categorized around different interests.
It started with $100, 000 in seed funding from Y Combinator. As of August 2021, the company is valued at $10 billion, following a recent funding round of $410 million.
With more than 430 million monthly active users and over 100, 000 active communities, it’s ranked among the most popular social networks worldwide.
Read on to find all of the latest Reddit statistics in 2021. Here’s a breakdown of what we’ll cover:
Reddit Statistics (Top Picks)
Reddit daily active users
Reddit monthly active users
Reddit users by country
Number of Reddit mobile app downloads
How much money has Reddit raised?
How much is Reddit worth?
How many posts are shared on Reddit each year?
How many subreddits are added each month?
How many comments are published on Reddit?
How many subreddits does Reddit have?
Why do people use Reddit?
Reddit’s digital trust & privacy reputation
Reddit and the news
Reddit mobile usage
Reddit advertising revenue
Reddit gender demographics
What are the most popular subreddits?
How frequently do users access Reddit?
What’s the average session duration on Reddit?
Reddit ranked 20th: Global internet engagement
How many employees does Reddit have?
Reddit has 52 million daily active users.
Reddit has over 430 million monthly active users.
Reddit has raised a total of $1. 3 billion in funding.
Reddit is worth $10 billion.
52 million daily active users access Reddit.
25% of US adults use Reddit.
Reddit was ranked the 9th most popular social media app in the US.
48% of Reddit visitors are in the US.
Reddit has 52 million daily active users. Reddit’s daily active user count has grown by 44% since last year. In 2020, Reddit only had around 36 million daily active users.
Sources: Reddit, Statista, WSJ
Reddit has recently switched to from disclosing monthly users to now focusing on daily active users. But there’s plenty of historic data on how many users visit the platform at least monthly.
As of 2019, Reddit had 430 million monthly active users (MAUs), growth of 30. 3% compared to a year earlier.
Here’s the breakdown of Reddit MAU growth over the past few years:
Number of monthly active users (MAUs)
Sources: Reddit, TNW, Statista
As of August 2021, 48% of Reddit users are in the US, followed by the UK, Canada, Australia and Germany.
Here’s the breakdown of the countries with the largest Reddit user bases:
Distribution of Reddit users
In January 2021, Reddit had its highest number of monthly downloads to date. The 6. 6 million global downloads represented a 2x increase over the previous year.
By the end of 2020, Reddit had an estimated 122. 5 million installs worldwide across iOS and Android users. The US accounts for 46% of worldwide installs.
Here’s the overview of the growth of Reddit app downloads since January 2020:
Number of worldwide downloads (App Store + Google Play)
2. 9 million
3. 2 million
3. 3 million
3. 4 million
3. 8 million
4. 1 million
4. 2 million
3. 9 million
4. 6 million
6. 6 million
Sources: eMarketer, Sensor Tower
Reddit has raised a total of $1. 3 billion across 7 funding rounds.
73. 8% of Reddit’s total funding was allocated during funding rounds announced within the past two and a half years.
As of early 2019, Reddit funding totaled only $250. 1 million.
Here’s a breakdown of Reddit’s funding rounds since 2005:
Funding round, date
Seed Round, June 2005
Series A, December 2012
Series B, September 2014
Series C, August 2017
Series D, February 2019
Series E, February 2021
Series F, August 2021
Source: Reddit, Crunchbase
Reddit is currently valued at $9. 6 billion, as of the latest funding round announced in August 2021. That valuation has tripled since 2019.
Here’s the historical data on Reddit’s pre-money valuation since 2014:
$1. 6 billion
$2. 7 billion
$5. 8 billion
$9. 6 billion
Source: Crunchbase, The Verge
In 2020, 303. 4 million posts were posted on Reddit, a 52. 4% year-over-year increase.
In fact, the number of posts on Reddit has almost doubled in 2020 since 2018 (equaling an additional 150. 4 million posts per year).
Here’s the overview of the number of published posts on Reddit over the past few years.
Note: The above data may not include data from all 12 months of each year.
Number of posts
303. 4 million
A total of 558, 799 new subreddits were added to the platform between January and September 2021.
Reddit added around 62, 089 new subreddits per month.
Source: Metrics for Reddit
According to company data, 2 billion comments were posted on Reddit in 2020. For some perspective, the number of comments on Reddit grew by 300 million compared to 2019.
Here’s an overview of the number of comments shared on Reddit per year since 2018:
Number of comments
1. 2 billion
1. 7 billion
There are currently 3, 125, 000 total subreddits on Reddit.
Sources: Reddit, Metrics for Reddit
72% of US Reddit users report that they use Reddit for entertainment purposes.
Other common reasons for using Reddit include following the news and staying up to date with brands and companies.
Here’s the complete breakdown of the reasons that people use Reddit:
Percentage of respondents
To get entertainment
To get news
To follow brands, companies
To strenghten their professional network
To keep in touch with friends and family
A Business Insider Intelligence analysis found that 62% of US Reddit users agree that the platform protects their privacy and data. 15% of Reddit users “strongly agree” with the statement that Reddit protects their privacy and data.
To put that in perspective, Reddit is considered to be the 4th most trusted social network among American social media users.
42% of adult Reddit users in the US regularly get news from Reddit.
Among American users that get their news from Reddit, 79% support the Democratic Party.
Source: Pew Research.
72% of Reddit users in the US access the platform on a mobile device. That’s extremely low compared to Facebook (95. 3%), and Twitter (93. 2%).
Reddit generated $100 million in ad revenue in Q2 2021, a 192% increase vs Q2 2020. Reddit expects to reach $350 in revenue by the end of 2021.
It generated $212. 5 million in revenue in 2020.
In 2021, Reddit is forecasted to bring in $289. 9 million in advertising revenue in the US. An increase of 4x since 2018.
In fact, forecasted Reddit ad revenue for the period 2020+2021 is set to be 92. 63% higher than 2019+2020.
Here’s an overview of Reddit US advertising revenue to date:
Reddit ad revenue (in US dollars)
76. 9 million
141. 8 million
2021 (Q1 + Q2)
289. 9 million
Source: eMarketer, Statista
62% of Reddit users are male, while the remaining 38% are female.
Source: Hootsuite, Statista
Among the top 10 subreddits, common themes include humor, gaming, news, science and Reddit itself.
Here’s the complete list of the top 10 most popular subreddits ranked by the number of subscribers:
Number of subscribers
117. 14 million
37. 51 million
33. 73 million
30. 66 million
29. 43 million
28. 10 million
28. 08 million
26. 99 million
26. 73 million
26. 18 million
Sources: RedditList, Metrics for Reddit
In the US, 52% of Reddit users access the platform daily. For an additional 30% of users, Reddit is a weekly routine.
Here’s the complete breakdown of Reddit frequency usage in the US:
According to SimilarWeb data, users spend 9 minutes 48 seconds on the platform per session.
Reddit ranked 18th: Global internet engagement
By August 2021, Reddit had 1. 68 billion visits in total. Reddit is ranked as the 20th most visited website in the world, and 5th within its category, according to SimilarWeb traffic reports.
Reddit is currently the 9th most-visited website in the US.
Sources: Alexa, SimilarWeb, DataReportal
Reddit has approximately 700 employees across the world. The vast majority of which (600) are based in the US.
Reddit plans to double their headcount to over 1, 400 in 2021. The average annual salary at Reddit is estimated at $124, 430. Employees on H1B visa (employment-based worker visa) reported a median base salary of $187, 500 in 2020.
According to LinkedIn data, the median tenure at Reddit is 1. 7 years. 38. 1% of Reddit employees work in engineering, 13. 8% in Business Development and 10%% of employees work in sales and marketing respectively.
Sources: Reddit, The Verge, Comparably, H1B Salary Database, LinkedIn
That’s it for my roundup on Reddit user and revenue statistics. While Reddit is still smaller than some players in the social media space (like Facebook and Instagram), it’s steadily growing.
Events surrounding the WallStreetBets subreddit have given an additional boost to Reddit’s popularity. And it’ll be exciting to see what’s coming next for Reddit.
Now I’m curious to hear from you:
Do you think we’ve missed something in our collection of Reddit stats? Or do you have an opinion about what the future holds for Reddit?
Feel free to go ahead and leave a comment below.
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10 Reddit Statistics You Should Know in 2021 [Infographic]
You don’t have to be a social media expert to have heard of Reddit.
Though it’s generally known as a social media site, the way it works is pretty different from other social networks like Facebook and Instagram.
For starters, Reddit is a massive forum with a heavy focus on its communities. Reposts are also generally not accepted by its users.
These differences are what makes Reddit a pretty unique social network that requires a different strategy altogether if you’re thinking of marketing on Reddit. But first, you need to get the basics of Reddit and its user base right.
In this article, we’ll present ten Reddit statistics every marketer should know. We’ll cover everything from the demographics of Reddit users and also present to you some subreddit stats so you understand how to leverage them.
Ready? Let’s get to it.
1. How Many People Use Reddit?
2. How Popular Is Reddit?
3. Desktop Traffic From Reddit Users
4. How Long Do Reddit Users Spend on the Site
5. Reddit Demographics: Age
6. Number of Subreddits
7. Reddit Statistics: Number of Active Communities
8. Best Time to Post on Reddit
9. Reddit Statistics: Ideal Post Length
10. Video Usage on Reddit
Summary: Reddit Statistics
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The very first thing you need to know is the number of Reddit users around the world.
According to the company’s figures at the end of 2020, there are 52 million daily active Reddit users worldwide (Wall Street Journal, 2020). This marks a 44 percent year-over-year increase from October 2019’s 36 million.
The number of Reddit users has been rising since its start. In 2019, the social media platform had 430 million monthly active users – 30. 3 percent more than it did the year prior.
In fact, over the five-year period from 2015 to 2019, the number of Reddit users logging into the platform at least once a month grew by a whopping 258. 33 percent.
A big majority of Reddit users are located in the United States. As of 2020, there are nearly 222 million monthly active Reddit users in the US. In comparison, the country with the second-largest number of Reddit users is Australia, with 17. 55 million users.
With such a large number of Reddit users, it should come as no surprise that Reddit ranks among the most popular social media platforms.
In fact, the latest Reddit statistics show that it is currently the tenth most-used social networking site in the United States (Pew Research Center, 2021).
Specifically, 18 percent of US adults say they are Reddit users. However, when comparing Reddit with the most popular social media platforms, it is quite some distance behind leaders YouTube and Facebook.
In fact, there’s still quite a way to go before Reddit catches up to them. For instance, 81 percent of US adults use YouTube, and 69 percent use Facebook.
Reddit’s global popularity as a social media platform, however, is much lower. As of April 2021, Reddit is the 15th most-used social platform worldwide, just behind Pinterest.
It also appears to be more popular among males. More than six out of every ten Reddit users (63. 2 percent) identify as male.
Now that we have an idea of how many people use Reddit and its popularity, let’s take a look at where users are accessing it from.
The latest Reddit statistics show that just over half (50. 78 percent) of its desktop traffic originates from the US, a clear sign of its popularity there (SimilarWeb, 2020). As a matter of fact, Reddit is the tenth most popular website in the US.
This is followed by the United Kingdom and Canada with around eight percent each, and Australia with 3. 78 percent.
It’s clear from these Reddit statistics that the platform is more popular among English-speaking communities. Germany is the only non-English-speaking country to rank in the top five, contributing to 3. 14 percent of Reddit’s total desktop traffic.
The previous Reddit statistics are certainly proof that it’s a popular platform among social media users. But how much time are they dedicating to Reddit?
From posting and commenting to upvoting and simply reading, there’s so much Reddit users can do on the site that it’s not unheard of to spend up to hours on end browsing Reddit.
On average, however, Reddit users spend 10 minutes and 23 seconds on the site per visit (Similarweb, 2020). During this time, the average Reddit user visits just over eight different pages.
The bounce rate of Reddit’s total site visits stands at 38. 5 percent. In other words, nearly four in ten users who visit Reddit leave the site after having visited just one page.
This then begs the question: What are Reddit’s demographics like and how old are its users?
According to the latest Reddit statistics, the site is the most popular among users in the 25 to 29 age group (Marketing Charts, 2019). As many as 23 percent of US adults in this age range use Reddit.
This is followed by 21 percent for the 18 to 24 range, which shows that Reddit is clearly more popular among young adults. From this point on, usage starts to decrease with age.
Statistics show that 14 percent of US adults between the ages of 30 and 49 use Reddit, and this figure falls further to six percent for those aged from 50 to 64 and just one percent among US adults above 65.
Understanding just how big Reddit’s network is requires us to first answer the question: What is a subreddit?
Reddit is essentially made up of subreddits, also known as communities, where users get together to talk about the different topics that correspond to the subreddit’s title. These communities form the core of Reddit and it’s what analysts attribute to its popularity and success.
The number of subreddits has been growing consistently since Reddit was founded 16 years ago. To date, there are more than 2. 8 million subreddits (Reddit Metrics, 2021). From general topics like tech and environment to very specific niches, it’s pretty safe to say that there’s a subreddit for nearly every topic under the sun.
If you’re thinking about marketing on Reddit, one of the first steps would be to participate in these subreddits to understand what your target audience is talking about and their interests.
Despite the high number of subreddits, many of them haven’t seen a discussion going on in a long time. Reddit considers a subreddit, or community, to be active when it receives at least five comments a day.
According to the latest Reddit statistics, there are currently more than 130, 000 active communities on the platform (Reddit, 2019).
With higher activity, views, and engagements, these active communities may look like a good place to do some marketing in. But here’s a word of caution: If you’re thinking about leveraging the traffic there, you will want to proceed with much care.
Reddit users are generally not very tolerant of content that they deem to be too promotional or sales-y and will not hesitate to flag them as spam. By and far, the best form of marketing on Reddit is to simply participate and engage with the community. Alternatively, consider using Reddit ads.
To ensure your Reddit posts get full visibility, you need to be strategic about them. However, the latest Reddit statistics show that in order to post during the best times, you may need to work outside of normal office hours.
As a general rule of thumb, weekends and Mondays are the best time to post on Reddit (X-Cart, 2020). Keeping in mind that most Reddit users are from the US, you’ll also want to post when they’re most likely to be browsing the platform.
Research shows that Reddit users are most active in the mornings. When posting on a Monday, try to do so between 6 am and 8 am.
The best hours to post on weekends are pushed back a little as Reddit users catch up on sleep. The ideal time to post on Reddit on Saturday is between 7 am and 9 am and from 8 am to noon on Sundays.
If upvotes are what you’re looking for, then this Reddit statistic is an important one to keep in mind.
An analysis of 30, 000 top posts in the top subreddit shows that the best performing Reddit posts have titles that are under 120 characters (Foundation, 2019). More specifically, titles of between 60 and 80 characters perform the best and receive the highest amount of upvotes.
However, you should avoid keeping it too short. By that, we mean under 20 characters as the average number of upvotes for these posts falls by as many as 1, 200 compared to those in the 60 to 80 bracket. Posts with less than 20 characters actually also perform the worst.
Titles that are too long may also be detrimental. Those that have 120 characters or more receive much fewer upvotes (fewer than 8, 000).
So when thinking of a title for your Reddit post, it’s best to adopt a Goldilocks mindset: not too short and not too long.
Reddit’s content today isn’t limited to just plain text and images. In 2017, Reddit rolled out its very own native video feature to allow users to upload their own videos onto the platform (as long as they’re shorter than 15 minutes) instead of posting links to third-party sites like YouTube.
This feature has exploded in popularity since and Reddit users are now watching a whopping 1. 4 billion native videos on the platform every month (Reddit, 2018). According to the company, videos now constitute a big proportion of the content users are currently sharing on the site.
Reddit is also constantly working on improving its features to allow users to do more with videos. They’ve recently launched Image Gallery, which allows users to include multiple images in their posts and is expected to provide similar support for videos very soon.
We hope that these Reddit statistics have helped you to better understand the platform and its users. Above all, you should now have the basic information you need to craft a Reddit marketing strategy.
As long as you keep in mind the above Reddit users and subreddit stats, you’ll be well on your way to mastering Reddit marketing.
Here’s a summary of the Reddit statistics you need to know in 2021:
There are 52 million daily active Reddit users worldwide.
Reddit is the tenth most popular social network in the US.
More than half of Reddit’s desktop traffic comes from US users.
Reddit users spend on average 10 minutes and 23 seconds per visit on the site.
Reddit is the most popular among users aged 25 to 29. Nearly one in four US adults in this age range uses Reddit.
There are currently more than 2. 8 million subreddits.
Reddit boasts more than 130, 000 active communities.
The best times to post on Reddit are in the mornings on weekends and Mondays.
Reddit posts with title lengths between 20 and 80 characters perform the best.
Reddit users watch 1. 4 billion native videos on the platform every month.
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• Reddit users: unique monthly visits 2021 | Statista
Reddit is a web traffic powerhouse: in June 2021 approximately 1. 7 billion visits were measured to the online forum, making it one of the most-visited websites online.
The front page of the internet
Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130, 000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page.
Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1, 800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2020 by number of upvotes was by Bill Gates on the topic of the COVID-19 response of the Gates Foundation.
The United States account for the biggest share of Reddit’s desktop traffic, followed by the UK, and Canada. As of June 2021, Reddit ranked among the most popular mobile social apps in the United States with almost 48 million monthly active users.
Frequently Asked Questions about how many reddit accounts are there
How many Reddit users are there 2020?
As of 2020, there are nearly 222 million monthly active Reddit users in the US. In comparison, the country with the second-largest number of Reddit users is Australia, with 17.55 million users.May 11, 2021
How many active Reddit accounts are there?
As of June 2021, Reddit ranked among the most popular mobile social apps in the United States with almost 48 million monthly active users.
How many Reddit members are there?
Despite the immense traffic, Reddit accounts for less than one percent of social media site visits in the United States. Reddit can be read without an account, however, according to industry estimates there were 38 million logged-in Reddit users in the United States in 2020.Aug 12, 2021