• March 3, 2024

Will Adidas Cancel Multiple Yeezy Orders

How to Cop Multiple Yeezys For Retail – Project Destroyer

This is a detailed guide on how to cop multiple Yeezys for retail, enjoy!
In 2017 copping one pair of Yeezys for retail may seem like an impossible task, let alone multiple pairs. This is due to the high demand surrounding certain limited releases like Yeezys and Supreme Box Logo Tees. Demand has grown as people have seen how the right items can resell at more than 5x their value. Other factors such as a limited supply and the use of bots has made it extremely hard to secure items at their retail price.
It may seem intimidating at first, but it’s certainly possible to purchase multiple pairs on release day if you know what to do.
While nothing is guaranteed, there are a few things that can put you in the best possible position to purchase multiple items of any limited release. Since most stores will host in store raffles for hyped drops, this article will focus on getting pairs online only. Keep in mind that all of these things should be done days before the release. Hard work + preparation does pay off!
Determine Demand
The first thing you need to do is determine how many people actually want this item. Do some research. Sites such as NikeTalk, Twitter, Youtube, Reddit, and eBay can all give you clues as to how hyped an item is. If people are talking about it everywhere, it usually means it’s in high demand. Check out HypeCheck as well. This site uses advanced analytics to determine the estimated resale and demand of various sneakers and streetwear.
Check the Footlocker launch locator to see how many stores are receiving pairs. Are the stores doing raffles, or first come first serve? Search the product on eBay and sort by sold listings. How many people are buying pre orders? This can also clue you in to how much the item will be reselling for.
Pictured above you can see how many stores got the 2016 Space Jam 11. Just because a product is widely available doesn’t mean it won’t resell. With a release like this, demand still outweighed supply but if you put in any effort, it was easy to cop these shoes.
You can see how a pair of Yeezy Boost 350 are much more limited. The more limited a shoe, the higher the resale, therefore higher the demand.
Make a Site List
This is where things get fun. You need to start looking for sites that will be releasing the Yeezys online. It’s easy to find the big sites such as Adidas or Footlocker, but once you have a list of the major retailers you have to dig deeper. Find out if sites such as Caliroots, JDSports, and Footpatrol are selling pairs. Some overseas retailers will release Yeezys at 2 AM when everyone is asleep. If you found a site others overlooked, you could easily grab a few more pairs!
A shortcut you can do is find a reliable source selling a site list for the release. They will have already done this research and found out which stores are doing raffles, which are releasing online, and when. While this information can be helpful, you never know what these people could have missed. If you decide to buy a site list, make sure it’s from a reliable source and then try to find even more sites.
Purchase a Bot
Once you know which sites you want to cop on, you need to find a reliable bot that you can use with at least some of the sites. Most Yeezy releases will release on Footlocker, Footaction, Champs, Eastbay and Yeezy Supply. Luckily, Project Destroyer supports all of these (and more). This bot is extremely powerful, especially when running the Ultimate version. You can run hundreds of tasks to heavily improve your chances of securing multiple pairs.
However, we can’t say this is the only bot you should be looking into. As the creators, we believe this is the best option for Yeezy releases. However, you should do your own research to find out what is going to work best for you. When looking for bots, ask yourself these questions. Is there proof of success? What sites does it support? Are the developers active? You need a bot that can update its software quickly incase sites try to add anti bot measures (ahem…Project Destroyer developers are great at this).
Contact the company and see how fast you get a response. You don’t want to buy a bot only to discover the Twitter account hasn’t tweeted in 2 months! Also keep in mind any software you buy, you’ll need to be able to set up correctly. Check to see if the company provides tutorials and a written documentation.
Find Proxies
Once you have found the bot that’s right for you, you’ll need proxies as well. Proxies allow you to mask your IP and let you run hundreds of tasks at once without being banned. When you run 100 tasks with 100 proxies it will appear to the site that 100 different computers are trying to connect. If things are still unclear, see the picture below.
There are a couple routes you can go for proxies. You can make your own, buy residential proxies, or buy data center proxies. To make your own proxies, a simple google search should get you started. For a list of recommended providers and more information, click here.
Remember, you have to spend money to make money! Look at these purchases as an investment.
Multiple Payment Methods
Once you have a bot and proxies, you are going to need payment methods to pay for each item. You can use the same payment method for multiple sites, but generally sites follow the rule of one item per payment method. You can not buy 10 pairs of Yeezys with the same card on the same site.
There are multiple solutions for this, depending on how many pairs you want to buy and your budget. You can create virtual cards with Privacy or Final and connect them to your bank account. However, sneaker sites have been known to block these cards at times so this can be risky. You can also go to your local RiteAid or Walgreen’s and purchase pre paid debit cards. You can then load them up with the necessary funds for the order and assign a specific address and name to the card. Another option is to ask friends and family and see if you can use their card + reimburse them.
Regardless of how you get the payment methods, be sure to load them with enough funds. If you are using cards connected to your bank, call your bank the day before the release. Tell them you are purchasing sneakers in the morning and to let any charges go through! Otherwise, your bank may flag the transaction, decline the card, and you’ll be left with 0 pairs.
Multiple Addresses (Or not? )
Footsites, Adidas, and most other major retailers follow the one item per address rule. This means your order will be cancelled if you try to ship 2 pairs of Yeezys to the same address.
However, they’re receiving thousands of orders and need to automate this process somehow. This leaves room for error! If you only have a few addresses but are intent on getting dozens of pairs, you could enter the same address with slight tweaks for each order. Here is an example:
Order #1
Name on card: John Smith
Address: 123 Lane Road
Order #2
Name on card: Michael Scarn
Address: 123 Lane Rd
A
You can make slight changes and add an apartment letter to the address line 2. This trick can fool the processors into thinking the addresses are completely different. We have seen 50+ pairs shipped to 1 house using this trick!
Use this at your own risk. Smaller sites receiving fewer orders tend to have workers manually checking to ensure duplicates aren’t being sent. It’s up to you to decide if you think this will work and we aren’t going to guarantee any success. This is based on past success but sites can change at any moment! To play it safe, contact friends and family and see how many addresses you can use to ship to.
It is worth noting that the name on your card should match the shipping address and billing address name. Your shipping and billing address for each card should always match.
Multiple Emails
Just like the address and the payment method, your email address can not appear to be the same for multiple orders on one site. One trick we have found useful is the “dot trick”. If you are using Project Destroyer, read more about the dot trick generator here. This trick allows you to put dots in between your gmail address and it’ll cause sites to read the email as a different one each time. This can be a huge time saver when you’re looking to buy 50+ pairs!
Again, this is another trick that carries some risk. Be careful which sites you use it on and test it on a prior release if possible. Bigger sites receiving a lot of orders are less likely to notice this!
These are just some of the useful tools you can use to cop multiple Yeezys or any other limited release item online. Use this information how you like, but we can’t guarantee any success! We hope you do your own research and figure out a strategy that works best for you. If this guide was helpful, a thank you or shout out goes a long way! If you have any questions feel free to contact us or reach us on Twitter!
Again, we highly recommend using Project Destroyer to optimize your success. Go check it out.
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How to Cop Sneakers in Bulk from The Same Website - AIO bot

How to Cop Sneakers in Bulk from The Same Website – AIO bot

So, you’re thinking about taking up sneaker reselling as a full-time job? Wanna make the most money out of flipping kicks and hype items? And you just bought the best sneaker bot out there to help you do just that! Now you’ll run your bot, chill, and cop 10s of pairs of that new Jordan dropping. Well, hate to break it to you, but limited-edition sneakers like Nike dunks, Yeezys, and Air Jordan 1s aren’t so easy to cop. Let alone cop in mass! So unless you go through this guide and learn how to cop sneakers in BULK from the same site, your chances of making THAT much profit are too slim.
Mass Copping Checklist:
Educate yourself about the site’s policies
“Jig” your billing profiles. Make sure every profile has a:
Unique Card Numbers
Unique Email Addresses
Different Phone Numbers
Unique or “Altered” Addresses
Be ready to experiment with your billing profiles
Conclusion
Get Familiar with Different Site Policies
Most of the sites that release hyped sneakers will have policies in place to prevent a single person from copping multiple pairs. This policy is known as a “one pair per customer” limit. For example, Shopify sites, like Kith or Undefeated, will cancel your order if you use the same card or billing profile to cop multiple pairs of the same product.
Similarly, Supreme may allow your order to go through but will usually end up issuing you a refund and cancel your duplicate orders. Though, they will allow you to keep one of the duplicate items.
Nike, Finishline, JD Sports, Dicks Sporting Goods, Hibbett Sports, and many other sites have similar policies put in place. Even retailers like Walmart, Target, and Best Buy have quantity limitations on high-demand products, such as the PS5.
What Sites May Allow You to Cop Multiple Pairs?
Yeezy Supply
One site that typically allows you to cop multiple pairs using the same card and billing profile is Yeezy Supply. In Terms of the Yeezy Supply site, they specify that they “reserve the right, without prior notice, to limit the order quantity on any product”. However, they do not always enforce that rule. I’ve personally had many releases where I copped multiple Yeezys using the same card and billing information. This does not mean that it will work on every release.
For example, Yeezy Supply may decide to limit orders to one per customer if the release was super limited. But on more general releases, it is very possible for you to cop more than just one pair. So, if you got your eye on one of 2021’s Yeezys, this guide is your way to cop multiple pairs of it.
Footsites
Another site type that we can take a look at is Footsites (Footlocker, Footaction, Champs Sports, Eastbay, and Kids Footlocker). All these sites belong to the same company, but each site operates independently from the other. While that means you won’t be able to use the same billing info to cop the multiple pairs off Footlocker, you could purchase additional pairs from the other Footsites.
Generally, if you were to cop a pair of new Jordans on Footlocker, you are allowed to cop the same pair on Footaction using the same card and billing profile. In addition, Footsites treat their men’s and GS sizes as two different products, meaning you can cop one men’s and one GS pair from the same Footsite using the same billing info.
Let’s assume you are a reseller and plan to cop the Air Jordan 1 ‘University Blue’. You look at the resale price and notice that both men’s and GS sizes are selling for significant profit so you decide to go for both. If you focus on just Footsites, you’d be able to cop up to 9 pairs with just 1 card. 5 pairs of the GS Jordans off of each of the five Footsites and 4 pairs of the men’s since Kids Footlocker only sells GS sizing.
You can even use the same card to cop a pair off Shopify sites like Social Status and Jimmy Jazz since they are different sites that have no relation to each other. This just goes to show that even if you are short on billing profiles, you can still cop multiple pairs off different sites.
But that doesn’t mean you can’t cop multiple pairs off the same site. In the upcoming sections, I explain the exact methods you need to follow to cop multiple pairs off the same site.
How to Cop Sneakers and Different Items Using the Same Card?
It’s important to note that all the sites I mentioned above allow you to use the same card to cop multiple items, as long as they are listed as different products on the site. For example, copping both a Supreme Bogo hoodie and a beanie is possible with the same billing info, since they’re different items.
However, if you first copped a red beanie then copped a black beanie, only the red one will ship. Your black beanie order would be canceled as they’re both the same item but in 2 colors. The same applies to sizes. If you copped a size small hoodie, then a size medium, the second one will be canceled. Regardless of what you’re copping, the same rule applies to most hyped releases on any site.
How to ‘Jig’ Your Billing Profiles for Any Site Release
Once you kickstart your sneaker reselling business, you’ll need to cop dozens of pairs on every release to maximize your profits. That’s when relying on a single credit card becomes inefficient. But, how are all these resellers doing it? How to cop sneakers in bulk using one or two cards without having any order canceled? The answer is jigging.
In the sneaker community, the term ‘jig’ refers to alternating your billing profiles in a way that tricks the site into thinking that each billing profile belongs to a unique individual rather than the same person. Before you order an item, the site typically takes a look at your billing profile. If they notice that your card number, phone number, email, or address has already been used during a release, they won’t allow you to order the item. But resellers have found innovative ways around these measures. In this section, I will go over the steps you will need to follow to successfully order multiple pairs and minimize your chances of your orders getting canceled.
1. Obtain or Generate Unique Cards
Every billing profile must have a unique card number. An easy way to determine the maximum number of billing profiles you can have is by checking how many cards you have available. So if you have access to 3 cards, then you can have a maximum of 3 billing profiles. If you already own enough credit cards to cop as many sneakers as you need, then you’re good to go. If not, then you might need to use the cards of friends and family members to support your copping ambitions. And if that’s not an option, you will need to generate VCC’s, also known as virtual credit cards (read below).
What Are Virtual Credit Cards and How Can You Generate Them?
A virtual card is a card that you generate online and is typically hooked to your original physical card or your bank account.
Privacy
One of the most popular VCC services used in the sneaker community is Privacy. It is FREE to use, and it’s a very convenient way to generate unique virtual cards. To qualify for a Privacy card, you will need to:
Be 18 or older
Be a US resident
Have a US bank account and/or debit card
If you meet the eligibility criteria, you can get right ahead with signing up and hooking your bank account or debit card to your account. Once you’re done with that, you will be allowed to generate virtual cards. There is a limit of how many cards you can produce per day but you should be able to create a dozen or so.
Each VCC that you generate has a unique number. The great thing about Privacy cards is that you are not required to use your real name when purchasing items which can be a benefit if you’re aiming at creating multiple profiles. I will expand on this point later on in this guide.
One important thing to note is that Privacy cards are merchant-locked. This means that once you use a card on a site, you will only be able to use that card on that site. So if you copped a pair of Jordans on Footlocker with a Privacy card, you can only use that card on Footlocker. The great thing is you can always delete that card and create new ones.
While Privacy cards typically work on any sneaker site out there, they do not work on Supreme. Privacy cards used to work there but after the site realized resellers were abusing them, they decided to disallow them. This means if you tried to purchase an item on Supreme using a Privacy card, your order will end up being refunded.
Revolut
Another option you have available is Revolut. While Revolut does not allow you to generate as many free VCCs as Privacy, it’s still a good option, especially if you do not live in the US. To qualify for a Revolut card, you will need to::
Be a resident of the European Economic Area (EEA), Australia, Canada, Singapore, Switzerland, Japan, or the United States
Have a bank account and/or debit card in one of the eligible countries
Revolut cards work in a similar way to Privacy in the sense that the cards get merchant locked once you use them. Though, one key difference is that Revolut cards do work on Supreme so it is still a viable option even if you live in the US and plan to use Privacy.
Capital One Eno
As the name suggests, Capital One Eno is only available to people that have a Capital One Credit Card. I am not sure if all credit cards issued by Capital One are eligible for Eno so it’s best if you discussed that with the bank. I am sure even if your card isn’t eligible, you can always upgrade to one that is.
Capital One Eno has a chrome extension that allows you to create a couple of dozen cards daily. They are merchant-locked cards, though unlike Privacy, you pre-set the site you want to merchant lock the cards on. For example, when you create a Privacy card, you are allowed to use that card on any site you want. Once you purchase an item with a Privacy card on Footlocker, you will only be able to use it on Footlocker. For Eno cards, when you create the card on the extension, you specify what site you want to create it for, meaning it is already merchant locked even before you purchase an item.
The great thing about Eno cards is that they work on all sneaker sites and even Supreme. It is by far the best option when it comes to VCCs and every serious reseller almost has to have an Eno card due to its convenience.
Citi VCC
If you don’t have a Capital One account but happen to have a Citi one, then luckily you still have the option of creating VCCs. I personally don’t have any experience with Citi VCC cards but if you do have a Citi bank account, it’s definitely another option you can explore. The best way to find out whether you qualify for it or not would be to contact Citi. You can also find more info about these cards here.
Bank-issued VCCs tend to be much more reliable compared to Privacy and Revolut cards as site payment processors can typically tell that the card was issued by a bank. By reliable, I mean you are less likely to encounter cancellations, including on sites like Supreme that has a history of canceling VCC orders.
2. Create Unique Email Addresses
Each billing profile MUST have a different email address, as using the same email on several profiles may result in your orders getting canceled. If you don’t have enough emails, acquiring extra emails is quite simple. All you have to do is go to or any other trusted email service and sign up for a new email account.
The great thing is it takes a minute or two to create one so you can create as many as you want easily. If you plan to have 5 billing profiles, you need 5 distinct email addresses, 1 for each profile.
When you create new emails, try to include some variation of your billing profile’s name in the email. Let’s say the full name in your billing profile is John Doe. You can generate emails such as [email protected] or [email protected]. There is no exact rule on how the email format should be, just try to make it look legit. Also, if you’re a student and you have a email address, these would be perfect for your profiles as emails tend to have a high trust score compared to other emails.
What are Catchall Emails?
If you’ve been around the reselling community for some time, you may have heard of catchall emails. This is when you purchase your own website domain and create multiple emails using that domain. They’re commonly used as it gives you the ability to redirect all emails sent to any of these catchalls to one common inbox. This feature comes in handy when you’re a reseller purchasing dozens, if not hundreds, of sneakers per release.
So, let’s say you purchase the domain By purchasing that domain, you have the ability to create unique emails such as [email protected] or [email protected]
You can also have all emails sent to these addresses redirected to your personal email inbox.
So whenever [email protected] or [email protected] receive a purchase confirmation email, it automatically lands in your personal email inbox.
So if you order 20 sneakers, all 20 purchase emails end up in one common inbox. This means you wouldn’t have to log in to many emails to confirm whether the items shipped or not. Saves you lots of time and effort.
Should I Use Catchall Emails?
From my experience helping others set up for releases, catchalls usually cause issues that may be hard to identify, especially if you’re new to botting.
As a botter, when your order gets canceled, it’s not always immediately clear what may have caused the cancellation. Sometimes, it’s because the catchall domain was flagged by the site.
For instance, when a site spots an email address that ends with and notices multiple orders with a similar domain name, they may get suspicious. Eventually, that site might ban any email addresses containing that domain from purchasing any items there. This is why it’s safer to use a trusted email service like Gmail for your billing profiles as sneaker sites can’t just ban the domain. This means if one of your Gmails gets flagged on the site, it won’t affect the other Gmails you have in your other profiles.
Keep in mind there are many expert botters that regularly use catchall email addresses and rarely encounter issues. I am not saying that you should avoid them; however, you should be aware of the cancelation risk. In my opinion, when you’re starting out and are only copping fewer than 10 sneakers per release, it’s much better if you stick with using Gmails for your billing profiles rather than a catchall email. Once you start copping more sneakers per release and managing multiple Gmails gets tough, then that’s where it may be worth considering the use of catchall emails.
3. Use Different Phone Numbers
At first glance, hearing you gotta use unique phone numbers in your profiles may seem hectic. As you may assume that you will have to acquire different phone numbers. Believe it or not, it’s actually the easiest part of creating multiple billing profiles. That’s because you don’t actually have to use phone numbers you own; you can simply use your local area code followed by random numbers. Let’s say you live in New York. One area code for phone numbers you have available in NY is 718. All you’d have to do to use 718 at the beginning of my phone number and then make up the remaining seven digits. It’s as simple as that!
There may be few sites (usually only raffles) that may require you to verify your number to actually confirm your purchase. However, the majority of sites don’t require the order to be confirmed via phone number. Of course, you still want the number to look legit. So if you live in the US, phone numbers are 10 digits long, so make sure your number contains exactly 10 digits and a legit area code.
4. Get Multiple Addresses or Alter Your Primary Address
One way to acquire additional addresses is by talking to friends and family members. Many resellers ship packages to relatives or close friends and typically don’t have any issues. As long as you trust they won’t steal your packages, this should be a reliable way to acquire additional addresses. The problem is that such an option is not available to everyone. The great thing is you could still have multiple orders ship to your place even if you only have one address. Once again, the way to do that would be to jig your address.
Out of all the steps involved in jigging your profile, this step is the toughest. All the steps discussed above are straightforward; all you have to do is create new email addresses, use multiple cards or generate VCCs and just make up phone numbers. But in this step, you need to be much more creative, especially if you don’t have multiple addresses to ship to.
Jigging your address is more of an art than an exact science. What makes it tougher is that an address jig that works on one site may not work another so you will find yourself experimenting with this step. I will now walk you through some of the most common jigs used in the sneaker community.
Types of Address Jigs
Let’s say you live on 123 Main Street. The most basic form of jigging your address would be to abbreviate the term “Street”, and use St, Str or Strt instead. One way to find out what abbreviations work for your address would be to check the USPS site. Now, maybe in the good ol’ days of sneaker reselling that method worked flawlessly. But today it’s not that simple as sites have caught on to that simple trick. Still, it helps to use that method along with the other methods we are about to discuss.
Another jig you will often see is the apartment number jig. If you live in a residential home, you can easily add phony apartment numbers since technically there are no apartments in your home. For instance, you can use 123 Main Street, Apt 456, or 123 Main St., Apartment 23. This method will only work if you live in a residential home or any address that you don’t share with other tenants. Of course, you can even use different terms besides Apt; you could use room or suite or unit. Be creative, and try to have your addresses look different enough so that it tricks the site but still ends up shipping to your address.
A more extreme form of jigging would be to use random characters before or after your address. For example, you could say you live FGDH 123 Main Street or 123 Main St. ZYKG. I believe such jigs don’t work too well on Footsites or Yeezy Supply, but you can always experiment with them. Another form of jigging would be to add random words in the address. So if you live in Apt 1D, you can try using 1Dog or 1Doll. It sounds ridiculous but it is a method that has worked at times. Usually when exploring more sophisticated methods of jigging it’s best if you test your profiles first before using them on actual releases. More on testing later on.
Zip Code: Jig or Not to Jig?
What about my zip code? Is there any way to jig it? For the most part, that has to be kept the same. The exception would be if your address has different variations. Certain addresses in the US have both a 5 and 9 digit zip code. For example, if your zip code is 56745, you may also 56745-3203 that also works for you. You can Google your address or check your address on the UPS or FedEx site and usually, you will be able to find out whether that applies to you. If it does, then you can always have different profiles with the two different zip code variations. So using the example above, half of your billing profiles can use 56745 and the other half can use 56745-3203.
Should I Jig My First/Last Name?
I often get asked whether one should jig their first and last name in their billing info. The answer is “it depends”.
Let us first start with when you should NOT jig your first and last name. When you are using a physical card, you typically don’t want to play around with the name. That’s because the site’s payment processor can easily flag your order
However, if your billing profile contains a virtual credit card, like a Privacy card, then you could try to experiment with that part of your profile. On sites like Footsites and Yeezy Supply, it’s best to keep the same first and last name on all your profiles. But you can still try to have the info be different. On other sites, it’s better if you experimented further with alternating your name. You can experiment with variations of your own name, someone that lives with you, or completely make up a different name.
Should My Billing and Shipping Addresses Match?
Ideally, yes! While it’s still possible to have success with billing and shipping addresses that don’t match, it does increase the likelihood of order cancellation. That’s because the site’s payment processor may sometimes mistake the mismatch as a fraudulent order. However, you could still try to use your own name in different variations. Or even using the name of another family member that lives in your house. The best way to find out whether you’d be okay with having different info is by experimenting with your profiles. We’ll discuss this in the next section.
Test and Experiment With Your Billing Profiles
‘Jigging’ is not an exact science. Many people still encounter cancellations even after alternating their profiles. And while you can’t totally avoid them, you can take certain measures to ensure your jigged profiles are ready for upcoming releases. The way you can do that is by testing your billing profiles before a release.
There are two ways you can typically test your billing profiles. The first method is to try purchasing an item from the site with your jigged profile. For example, you can check out a pair of socks or any other cheap item. If the order doesn’t make it through, then you’ll have to try another method. If the order sticks, it means you have a higher chance that the order will stick during a release. But no guarantee!!
The second method is to test during a release. This method will give you a much better idea of whether your jigged info is good enough. However, the risk is that your order may get canceled if you are experimenting with new jigs. Therefore, it’s better if you test new profiles on less important releases first before big drops. Note that a jig that works on one site may not always work on another site. That’s why it’s helpful to pretest your profiles before a release.
Another important point you need to be aware of is that sites typically can decide whether they want to be lenient or strict with cancellations. On high stock releases, sneaker sites may decide to allow your orders with jigged profiles to go through with ease. Whereas, on hype releases, they’re usually much stricter with cancellations. So even if you experiment with a jig and it worked during the testing phase, it may not always work on the actual release. Regardless of the results you get, make sure to keep track of the different profiles that worked and the ones that didn’t.
At the end of the day, even if you follow all the steps above, there is still a risk your orders may get canceled if you try to cop more than 1 pair. And the truth is, there is no guarantee to avoid cancellations if you’re shipping your orders to the same address. Nevertheless, this guide hopefully gave you a better idea of how to cop sneakers in bulk. All while minimizing the odds of getting cancellations.
The best advice I can give you is to keep experimenting until you find a method that works consistently for you. In addition, you need to stay up to date with the latest jigging methods. Joining a cook group can be helpful, as their experienced staff members typically know what’s new with jigging and what works best.
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Adidas tries to make buying Yeezys fair but misses the mark

Adidas tries to make buying Yeezys fair but misses the mark

Buying Yeezy Boost sneakers online is tough. It comes down to this: Supply cannot meet demand. The shortage is so acute that if you don’t buy them at launch for retail price — between $200 and $350, depending on the model — you’ll have to pay upwards of $2, 000 on eBay or another site to get your hands on a pair. Reselling Yeezys has become a business, and both Adidas and Nike (with its retro Jordans) are turning to tech to make the shopping experience fair and safe for everyone.
Unfortunately, leveling the playing field for customers is easier said than done. Right now, Adidas releases the highly coveted Kanye West-designed shoes on its website and through its Confirmed app, which lets iOS and Android users in Los Angeles, Chicago and New York City reserve a pair for pickup at a nearby retail store. The problem with these methods is that once Adidas takes to Twitter to announce the sneakers are up for grabs, the company struggles to keep up with the heavy online traffic that follows. Seriously, you probably have a better chance of winning the lottery than getting to the purchase or reservation page.
The Yeezy Boost 350 “Pirate Black” [Image credit: Arturo Avila/Flickr]
To keep it fair and, most importantly, stop resellers from hoarding all the stock, Adidas limits Yeezy Boost purchases to one per customer. At least that’s what the company’s website claims. But as Adidas searches for the right formula to contain people looking to make a profit, the sportswear juggernaut appears to be hurting honest buyers. Judging from personal experience, Adidas is going beyond the one-per-customer restriction on the site. Its checkout system blocks the use of duplicate credit cards as well as email, billing, shipping and, interestingly enough, IP addresses on any Yeezy order.
Sure, you can argue that’s a reasonable way to give everyone a fair chance to buy the shoes. However, that becomes a problem if you have other people living under the same roof. For example, during the latest Yeezy Boost 350 “Pirate Black” release, on Feb. 19th, I had been waiting for almost two hours for Adidas to flip the switch on the launch. After it did, it took another hour to pick my size, enter personal info and, last, check out. (By the way, by no means was that a smooth experience, as the site kept crashing, leading to what seemed like a never-ending loop of page refreshes. ) Until then, I had never been able to buy a pair of Yeezys from the Adidas site.
At the same time, next to me in my apartment was my wife, who also wanted a pair for herself. Like me, she had waited hours to see that rare sight: Adidas’ checkout page on Yeezy Boost day. But that Friday, she did. As she entered her information, her face radiating, she clicked that glorious “Check Out Now” button, only to be denied. We stared at each other, trying to figure out what we did wrong. The credit card numbers were right, and so was the billing address. I called Adidas’ customer service to figure out why her order didn’t go through.
A sold-out message on Adidas’ website
On the phone, an Adidas representative told me her order was blocked because the same credit card had been used for another Yeezy Boost order — the one I had placed minutes before. To be safe, before attempting again, the rep suggested changing any other information that may be the same. So we entered our debit card number instead and a different shipping address; the billing address had to stay the same, otherwise the bank would block the transaction. That didn’t work either. I called again, and another representative — one who claimed to work “closely” with the Adidas Originals team, the group in charge of the Yeezy Boost brand — said the system was likely blocking my IP address because I had already placed an order.
In other words, Yeezy Boost sales aren’t one per customer but rather one per IP address. That’s bizarre. While Adidas may have good intentions (read: to slow down resellers), it seems as if the company didn’t stop to think about families in single households. But the problem goes beyond the husband and wife who want the same sneaker: What about people who live in dorms or people with roommates? One solution, in cases like these, could be that one person uses a home WiFi signal and the other a hotspot device, which would relay a different IP address. But most people don’t have that option.
All told, we ended up with roughly $800 in pending charges from Adidas, due to the failed orders, and only one pair of Yeezys.
Jaime Rojas, a retail associate at The Mag Park, an apparel boutique in Burbank, California, doesn’t see a problem with the company’s approach. “Adidas isn’t doing anything wrong in particular, ” he said. “They have released the most popular shoes of the past year, so the demand is just so big that it’s bound to happen, and people will [complain] and get mad at something Adidas has no real control of. ” Rojas noted that he could be considered a reseller, since he’s purchased Yeezys in the past and sold them for a profit. “There’s no right or wrong thing these companies are doing. It’s just hard to try to figure out how to control [resellers], which is kind of impossible, ” he added.
@adidasoriginals I got to the checkout page and then the website crashed!!! Adidas you robbed me out of my pair!!!
— Ezekiel Roman (@Eazy3445) Feb. 19th, 2016
Other interested consumers had it worse, though. If you look at the replies to this Adidas tweet, in which it let followers know that the Yeezy Boost 350 had sold out, you’ll find a barrage of angry replies and sad memes — including, yes, the notorious “crying Jordan. ” It took less than two hours for Adidas to sell however many Yeezys it made available that day.
When I asked Adidas for comment, the company neither confirmed nor denied that its online system was blocking IP addresses. That said, an Adidas Originals spokesperson did give Engadget the following statement:
“The Yeezy Boost franchise is experiencing unprecedented demand from customers worldwide and Adidas Originals continues efforts to provide an amazing purchase experience. After every limited release, we work to improve our back-end and front-end systems to accommodate the growing demand — a commitment squarely focused around providing a fair and unbiased purchase experience. Adidas Originals continues to develop programs like Adidas Confirmed which is a revolutionary tool meant to automate the sneaker lottery system, but we are aware that not all demand can be supplied. We value feedback from customers — good or bad — on their purchase experience, as it only helps to improve the system moving forward. ”
Kanye West wearing Yeezy Boost 750s [Image credit: Getty Images]
Last year, Brandon Beaty, the director of brand communications at Adidas Originals, told me the business strategy around Yeezy Boost was a work in progress. “One thing we could do, is you make more product available and then it doesn’t sell out as quickly, ” he said. “That’s not something strategically that you just turn the faucet on right away. We have a plan; we’re going to build that business, in a very smart way over time. ” Of course, you can always buy at launch from third-party retailers, such as Eastbay, Finish Line and Foot Locker, but those websites are riddled with bots. That’s one of the reasons Adidas created the Confirmed app.. @Adidas is making a million Yeezys this year, opening up new factories…
— KANYE WEST (@kanyewest) March 9th, 2016
As for Adidas’ own site, one of the customer service reps I spoke with put it simply. “I don’t think our website has the capabilities of handling this [Yeezy Boost releases], ” she said. For sneakerheads who want Yeezys in their collection, though, there might be light at the end of the tunnel. Back in March, Kanye West said in a tweet that Adidas was “making a million Yeezys this year, ” which would help meet part of the insane demand for them.
But then again, he also said The Life of Pablo would never hit Apple Music, and we all know how that turned out. Take that as you products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Frequently Asked Questions about will adidas cancel multiple yeezy orders

Can you order multiple from Yeezy supply?

For example, Yeezy Supply may decide to limit orders to one per customer if the release was super limited. … So, if you got your eye on one of 2021’s Yeezys, this guide is your way to cop multiple pairs of it.

How many Yeezys can you buy from Adidas?

To keep it fair and, most importantly, stop resellers from hoarding all the stock, Adidas limits Yeezy Boost purchases to one per customer.Apr 7, 2016

Does Yeezy supply cancel orders?

We are unable to make changes or cancel your order once it has been placed. However, you may return your product using our free returns option within 30 days of delivery. … *Yeezy products are not eligible for returns or exchanges.

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