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15 Instagram Automation Tools to Help Boost Your Engagement
Instagram automation tools are abundant. But how do you know if the Instagram automation tools you’re using are legit? The point of these tools is to help you improve the efficiency of your Instagram marketing efforts but if you’re not careful, you’ll run afoul of Instagram’s increasingly stringent anti-automation rules.
Fortunately, there are Instagram automation tools out there that can help you streamline your Instagram marketing without angering the Instagram gods. In this article, we’re going to introduce you to 15 of our favorite Instagram automation tools. Before we get to the tools, though, let’s take a moment to talk about what Instagram automation actually is.
What Is Instagram Automation?
Instagram automation is the process of using third-party software and apps to manage your Instagram account. This could mean scheduling posts, liking, commenting, reporting, and more. Instagram automation is typically done via the use of bots.
If reading the word “bot” makes you immediately think of “spam, ” you’re not far off.
Instagram has been fighting against inauthentic activity from bots for a few years. This has involved shutting down several Instagram automation tools and bots that go against Instagram’s best practices. However, it’s important to understand that not all Instagram automation tools are spammy. In fact, the automation tools used for scheduling posts, finding the right hashtags, and such are excellent ways to automate your Instagram marketing efforts.
15 Best Instagram Automation Tools
There are several options for Instagram automation tools. It’s true that many of them have the same or similar features but a closer look at each tool will reveal nuances that let you know which tools are right for you.
Agorapulse is a full-service social media management software. You can use it to pre-load Instagram posts, scheduling them to publish when you want them to. Agorapulse also supports scheduling posts for Facebook, Twitter, and LinkedIn and provides detailed reports for your social media activity.
Centralized communication hub so you can reply to the comments on your organic and paid posts
Community management options let you hide and delete comments manually or automatically
Optimized reply features with saved replies and “assign to” features
Bulk upload posts from your desktop or RSS feeds
Publish content immediately or schedule it for later
Schedule carousel and Story posts
Username tagging and hashtag management
Pricing (billed annually)
SocialPilot is one of the best Instagram automation tools available. You can use it to manage your Instagram accounts as well as other social media platforms. SocialPilot can help you manage more than 100 social profiles, analyze and report on your performance, find and share content, and even upload up to 500 posts using the Bulk Scheduling feature.
Create customized posts for multiple social media accounts
Analyze and report your social media content’s performance
Organize your social content with a visual calendar
Get content suggestions using the content curation feature
Upload 500 posts with bulk scheduling
Collaboration features to manage your team
Access your social media conversations from a single social inbox
Manage approval workflows seamlessly
Small Team: $41. 66/month
Agency: $83. 33/month
Enterprise: Contact for a quote
Kicksta is an Instagram automation tool focused on growth. It uses AI technology to create authentic engagement. Kicksta doesn’t guarantee a specific follower count because it doesn’t work with bots. Instead, Kicksta’s targeting options help you engage with real accounts to build followers organically. Using your dashboard, you can create a list of accounts including brands, influencers, and competitors with audiences you want to target. Then, you create high-quality Instagram content to bring those people in.
Targets niche hashtags and accounts
Live chat support
Target users based on several factors
Supports multiple accounts
Doesn’t post or comment on your behalf
Standard Plan: $49/month
Premium Plan: $99/month
Ingramer is an Instagram automation tool that makes it easy to send bulk direct messages, automatically follow or unfollow people, like posts, find just the right Instagram hashtags, schedule posts, and comment on your target audience’s posts. It offers targeting filters so you can find and engage with the right users, building a loyal fanbase.
User-friendly dashboard that can be customized to suit your niche and industry
Smart unfollow to keep your account clean
Schedule your content for the best time to post on Instagram
Perform 1250+ auto likes and auto follows per day
A single direct chat for all accounts
Since this tool deals with auto-following, it’s important to be vigilant with your engagement. Remember, Instagram automation tools should help you, not get you banned.
Ingramer’s pricing is a bit confusing. There are four modules to choose from (Promo, Direct, Scheduled Posting, and Hashtag Generator), and the price increases with each module you add. If you opt for all modules, here’s the pricing breakdown:
2 Weeks: $82/account
1 Month: $128/account
3 Month: $307/account
Upleap is another Instagram automation tool that will help you grow your followers organically. It uses several algorithms to narrow the target audience using filters like hashtag, theme, location, and more. When you sign up with Upleap, you will be assigned a personal account manager that oversees your account and helps you customize Upleap to your unique needs.
Dedicated account manager
Only engages with real accounts based on your target audience
Automatically views Instagram Stories of people you don’t already follow
Account manager engages with posts that bring in results
Jarvee is an Instagram automation tool that helps you follow, repost, like, follow back, unfollow, delete posts, respond to comments and direct messages, and conduct user and hashtag research. You can use it for other social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and YouTube. Jarvee is a Windows-based tool and has a steep learning curve, so you’ll need to take advantage of its training tutorials.
Schedule posts on several social media platforms
Find and repost high-quality posts in your niche or industry
Search for Instagram users in your niche and automatically follow them
Search for high-quality Instagram images and automatically like them
Dynamic Hashtags feature to search for related hashtags in your niche
Automatically comment using Spin Syntax to customize your messages so they’re authentic
Starter: $29. 95/month
Regular: $49. 95/month
Professional: $69. 95/month
Instavast is an Instagram automation tool that automates things like commenting, liking, and messaging. It offers several methods of targeting specific users so you can focus on your target audience. Instavast includes an analytics feature and filtering options that will help you understand and improve Instagram follower growth while developing meaningful relationships. In addition, Instavast has a nice image editor making it a good advertising tool.
Set goals and define your target audience using niche filtering, language detection, fake account filtering, and more
Uses AI to interact with active followers of a target account
Dashboard is available in 16 languages
Choose the automated functions you want
Create a custom list of users you don’t want to interact with
Pricing (1 account)
Instavast pricing varies depending on the tools you choose:
Instagram Bot: $15/month
Auto DM: $10/month
Comment Tracker: $10/month
Post Scheduler: $10/month
Instazood can be used to automatically like, comment, follow/unfollow, and schedule posts. It also lets you view Instagram Stories and send direct messages to your target audience. Instazood reduces its operating speed to ensure that it doesn’t trigger Instagram’s “inauthentic behavior” parameters. With Instazood you have control over your Instagram marketing strategy and can customize features to suit your needs.
Auto-follow, auto-like, auto-comment, and auto-unfollow
Instazood is another of the Instagram automation tools that offers several different products with their own pricing.
Instagram Bot: $11. 99/month
Auto Direct Message: $11. 99/month
Schedule Posts: $7. 99/month
Comment Tracker: $7. 99/month
Search Tools: $7. 99/month
Manual Promotion: $11. 99/month
Instamber is an Instagram automation tool pretty similar to Instazood. It lets you automation interactions with your target audience, schedule posts, manage comments, and send bulk direct messages. You’ll also get access to a marketing assistant knowledgeable in your niche so they can target the right people. Instamber provides detailed reports so you can see exactly how well the tool is working for you. Plus, you can customize the features to meet your needs.
Intelligent targeting system to find the right audience
Target users based on hashtags, location, similar pages, language, and more
Auto-follow, auto-like, auto-comment, and auto-view Instagram Stories
Instamber offers several different tools with their own pricing:
Instagram Bot: $10/month
Direct Message: $10/month
Comment Manager: $10/month
Post Manager: $10/month
Hot Clients: $10/month
Instagram Likes: $7/month
Instagram Views: $0. 22/100 views
Hashtagsforlikes helps Instagram influencers, businesses, and entrepreneurs grow their Instagram following using hashtags to target the right audience organically. You start by searching Instagram competitors, influencers, and hashtags you want to target using the built-in analytics features from Hashtagsforlikes. From there you can track and measure results based on the hashtags you’re using to see what’s working and even curate content to create test groups and save hashtag sets.
Built-in analytics to identify statistically compatible tags for the best exposure
Predetermined hashtag sets to start building your own customized hashtag sets
Techniques are compliant with Instagram’s best practices
Dedicated customer success manager
Smart algorithm detects the best Instagram hashtags
Pricing (billed monthly)
is an Instagram automation tool that lets users manage and schedule content and grow their network. You can use to plan content, schedule posts, monitor hashtags, and respond to comments for multiple Instagram accounts.
Schedule Instagram posts including photo, video, and Instagram Stories
See detailed statistics about your Instagram account content and automation tools
Personal (one account): $29. 95/month
Team (up to five accounts): $49. 95/month
Agency (up to 15 accounts): $99. 95/month
Gramto is an Instagram automation tool best known for Instagram post scheduling, but it has several features to streamline your Instagram marketing. Users can set Gramto to follow and unfollow other accounts based on certain criteria like hashtags, locations, or specific people. Gramto also includes comment, like, and direct message automation and, with the auto repost feature, Gramto users can share content from other users, even when you’re not online.
Post instantly to multiple Instagram accounts
Import images and videos from your Google Drive, Dropbox, OneDrive, or device to share to Instagram automatically
Automatically follow/unfollow, direct message, repost, comment, like, and view Instagram Stories
InstaHero is an Instagram automation tool that focuses on increasing your Instagram followers, likes, and views without the use of fake accounts or bots. The InstaHero community includes more than 120, 000 Instagram users with interests across several niches and industries.
Community of Instagram users to provide genuine engagement on your Instagram account
Active engagements on content
InstaHero pricing is based on the type of interaction you’re looking for:
Followers: $3. 25/140 followers
Likes: $2. 99/100 likes
Views: $0. 99/300 views
Custom Comments: $3. 99/5 comments
14. Social Gone Viral
Social Gone Viral helps you get real followers, likes, and comments so you can expand your reach. Setup is simple and you can be up and going in just a minute or so. The Social Gone Viral team then automatically engages on your behalf to grow your Instagram followers.
Automated interactions with your target audience
Tailwind is essentially an Instagram assistant you can use to plan your Instagram feed, optimize your posts, schedule your content, and use the right hashtags. Tailwind will pick the right time to post on Instagram using its SmartSchedule feature so you can get better engagement from your content. You can also save high-performing hashtag lists, tag relevant users and locations, and even format your captions from a single platform.
Free landing page so you don’t have to worry about remembering to update your “link in bio”
Add a link to your Instagram posts with a click
Get reports and analytics showing Instagram metrics like followers, likes, and comments
Find your top-performing posts
Plan and schedule multiple image posts
Add hashtags in the first comment
Tailwind’s Instagram Plus pricing is $9. 99 per account per month.
Managing your influencer business is already time-consuming enough. Using one or more of the Instagram automation tools on this list will help you stay on top of your Instagram marketing while developing authentic relationships with your followers, attracting more followers, and expanding your reach.
Frequently Asked Questions
Does Instagram allow automation of posts?
According to Instagram’s terms and conditions, automation is not allowed. Instagram will force time delays on users for certain amounts of likes, follows, or unfollows to stop bots and automation. However, there are ways to automate your Instagram content and the tools available have become increasingly smart in mimicking human behavior. Automation tools can cope with time delays and they can also randomize their actions, like humans might. Instagram automation tools can normally only post, follow, unfollow, like, direct message, and comment on posts.
What can you automate on Instagram?
Although Instagram automation is not allowed, you can use Instagram automation tools to boost your engagement and automate a number of tools. You can automate likes, comments, follows, unfollows, direct messages, story views, scheduling, and reporting. Liking posts is the safest task to automate because many people will like content on the platform without necessarily liking it.
Has Instagram killed bots and automation in 2020?
Instagram has made automation against the rules in its terms and conditions. However, despite the outcry from marketers that bots are indeed dead, there are a number of ways to use bots and automate Instagram tasks. Many people have found success using Instagram automation tools and bots to boost their engagement. However, automation tools and bots have become much trickier to use. Make sure to use caution to avoid getting blocked by Instagram.
What professional tools can help manage Instagram?
You can use a big variety of professional tools to help manage Instagram, from Instagram’s business tools to social scheduling platforms to Instagram automation tools. In Instagram’s business tools section, you can work with your profile and add contact information, see your insights and analytics, promote content, and use Instagram shopping. If you use a social scheduling platform, you can also automate posts and access a wider variety of analytics. Instagram automation tools can also help increase engagement as well.
What Instagram bot works best?
Instavast is an Instagram automation tool that uses bots to comment, like, and message. One bot costs $15 a month. Instazood, another tool, can be used to automatically like, comment, follow/unfollow, and schedule posts. One bot is $11. 99 a month. Instamber is an Instagram automation tool that lets you automate interactions with your target audience, schedule posts, manage comments, and send bulk direct messages. One bot costs $10 a month.
13 Clever Ways to Get More Comments on Instagram This Month
If you’re not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old.
So, what gives? Why isn’t your Instagram feed chronological anymore?
Like many other social networks, Instagram’s algorithm changed.
In this post, we’ll give you a quick rundown of what’s new with the algorithm, along with tips on how to create the most engaging posts possible to get more comments on Instagram — which help you jump higher in the feed and get discovered by new users.
How to Get Comments on Instagram
Host a giveaway or contest.
Host an Instagram takeover.
Ask users to engage in the comments.
Post something funny, surprising, or provocative.
Use relevant hashtags.
Publish at the right time of day.
Post photos of people’s faces.
Post photos of animals.
Respond to the comments you get.
Use relevant emojis to make captions eye-catching.
Post more frequently.
Promote a future Q&A and ask fans to comment with their questions.
Guide to the Instagram Feed Algorithm
In June 2016, Instagram announced it was changing its algorithm to show users content they cared about first — no matter when it was posted. This could make it tougher for social media marketers to get organic Instagram posts seen because most users were missing 70% of the content on their feeds.
Shortly after Facebook began to prioritize posts of users’ friends and family in 2018, Instagram followed suit. Its algorithms began prioritizing brands and advertisements less heavily.
But brand posts with natural engagement can sometimes defeat these algorithms. There are a few factors that influence a post’s ranking on the Instagram feed, and the number of likes and comments a post achieves is one of them. Here’s what matters when it comes to ranking on an Instagram user’s feed:
The number of Likes and comments a post has
If that user has interacted with your content in the past
How recently you posted
If your organic Instagram posts get engagement from your followers, it creates a positive feedback loop: the more people like and comment on a post, the greater likelihood it will appear on the Explore tab, where users who don’t already follow you can check out your popular content.
Before we jump into strategies for attracting more comments, there are a few things you need to do:
1. Make your account public.
Make sure new followers can find your content by opening your account. Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, and toggle the Private Account button to the Off position.
2. Enable push notifications.
Turn on push notifications so you can quickly reply to or like your followers’ comments. Remember, the more users interact with your account, the higher on their feeds your content will appear.
Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, tap Push Notification Settings, and choose which Instagram actions you want to be notified for.
3. Curate engaging content.
People aren’t going to comment on uninteresting content, so enlist one team member to manage the scheduling and editing of Instagram content, but open it up to a larger team to source different photos, videos, and ideas to keep your Instagram feed fresh and interesting.
4. Develop an Instagram editorial calendar.
Figure out an Instagram publishing cadence that works for you — and we recommend posting no more than once per day. Remember, timing is a factor in the algorithm, so you don’t want posts from earlier in the day to get lost in the shuffle. Download our social media content calendar to keep track of what you’re posting across other social platforms so you’re not repetitive and you’re covering all of your bases.
Now that we’re all on the same page, let’s dive into strategies for getting more comments (and likes) on Instagram.
13 Ways to Get More Comments on Instagram
1. Host a giveaway or contest.
A fun and easy way to get followers to comment on your Instagram posts is by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.
Here’s an example of an Instagram contest we ran for our attendees at INBOUND 2016, HubSpot’s annual marketing and sales event:
Social Media Examiner has a great guide for running Instagram contests — check it out here.
2. Host an Instagram takeover.
Instagram takeovers are a fun way to get fresh content on your Instagram and to work with colleagues and influencers. They’re a smart way to generate more Instagram engagement, too.
Takeovers involve one Instagram user taking over another’s feed, usually for a day, and posting from their point of view. Takeovers are often done from the perspective of:
Another organization in your industry
These takeovers help generate more Instagram comments whether it takes place on your account or you’re taking over another account. Here’s an example of a takeover we hosted with our friends over at WeWork. WeWork was able to share brand and member stories to a whole new audience of HubSpot’s engaged followers.
WeWork closed the takeover with a call-to-action (CTA) to follow its Instagram account — where new followers will start liking and commenting on new posts. And over at HubSpot, we enjoyed comments from WeWork fans and others interested in the takeover.
Takeovers are a win-win for hosts and guests. Learn how to host one with help from Buffer.
3. Ask users to engage in the comments.
A simple way to get more Instagram comments is to ask for them.
Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It’s a fun and easy way to interact with your audience, and it helps you garner more comments, too.
Here’s an example of an Instagram post we shared in which we asked our followers a question. You can caption posts with simple questions like “Agree or disagree? ” or “What’s your advice? ” to prompt responses and earn more comments.
4. Post something funny, surprising, or provocative.
In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked high-arousal emotions. Among the most common were posts that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about content you could share on Instagram that makes people feel an emotion so strongly that they’re compelled to comment on it.
Is there content you could post about a surprising fact, a happy moment, or an intriguing industry trend? It doesn’t need to be specifically about your brand, either — content that’s enjoyable for a broad audience will likely attract more comments.
It can be silly, too — here’s our teaser video for our April Fool’s Day prank about “gorilla” marketing that attracted a lot of attention — while building anticipation and a sense of surprise.
5. Post videos.
Time spent viewing videos on Instagram increased 40% in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video — and make sure it’s intriguing. Your audience wants more video content — especially on social media — so if you share something compelling and ask viewers to comment on it in the caption, they’ll most likely do it.
6. Use relevant hashtags.
When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than 12% more engagement. Influencers and interested users might organically comment when they see you talking about topics they’re also interested in, or you could combine some of the strategies above to generate engagement.
Ask followers how they celebrated #SundayFunday, acknowledge a #ThrowbackThursday, or use one of the hundreds of hashtags relevant to your industry or your content to get new audience members involved in the conversation. We did this with Earth Day hashtags in the example below:
Here’s a guide to finding and using Instagram hashtags, as well as a massive list of the most popular hashtags you can use.
7. Publish at the right time of day.
There’s a lot of debate over the best time of day to post on social media, and that’s because the answer varies depending on your industry, your followers, and what type of content you’re posting.
Our best advice is to test out your engagement rates on Instagram when you post at different times throughout the week, and determine your publishing schedule based on the results.
Whether it’s bright and early on Monday morning or later in the afternoon, try to figure out the time when your followers are more willing to stop and leave a comment to maximize the engagement of your posts each day. Use a social media content calendar to track scheduling and results.
8. Post photos of people’s faces.
Let’s face it — selfies are fun. And as it turns out, they’re good for your Instagram strategy, too.
An analysis of more than 1 million Instagram posts by Georgia Institute of Technology and Yahoo Labs found that posts with human faces are 32% more likely to attract comments — and 38% more likely to garner likes.
There isn’t a ton of insight into why this is, but the researchers suspected that it’s partly because faces are effective sources of nonverbal communication that people respond to — even as infants.
Post Instagram content featuring selfies, group shots, and candid photos, and see if your audience likes the human side of your brand, too.
Here’s an example of how HubSpot incorporated Ellen Degeneres’ face into an inspirational quote post:
9. Post photos of animals.
There isn’t a lot of research to back this one up, but you know as well as I do that animals on social media are powerful. Animals have been popular on the web for a long time, and animal influencers can earn just as much money as human influencers on Instagram.
Whether you have animals in your office or a cute picture of a coworker’s pet, try posting lighter, fun content on Instagram accompanied by a furry friend to see if your audience likes commenting on animals, too.
Here’s a great example where an Instagram user tells people to tag someone that loves puppies:
10. Respond to the comments you get.
Just like other forms of social media, responding to comments can give your audience a sense of community and make you look like you’re actually interested in what they have to say. When users get a comment in response, they might continue the comment thread.
Additionally, when others see that your account is responding to comments, they might comment on the post as well to join in on the discussion or ask a question about your post.
11. Use relevant emojis to make captions eye-catching.
While hashtags work to pull your post into searches, emojis will gravitate people’s eyes to your captions. More eyes on your captions might mean more engagement, comments, and likes for the overall post.
When using emojis, be sure they make sense for what you are posting and seem appropriate for your company. Two to three emojis can be colorful and interesting, but don’t go overboard with too many of them.
Here’s an example where HubSpot accompanied an infographic with a caption that had an emoji in it:
12. Post more frequently.
Like many other social media platforms, posting more frequently will make your account look active and up-to-date. If you only post once in a while, your posts might get drowned out by others in the Instagram feed.
If you post regularly and at optimized times of the day, more people will see your posts. This could result in more people following you and ultimately commenting or reacting to your regular posts.
13. Promote a future Q&A and ask fans to comment with their questions.
Now that we have features like Instagram Stories and IGTV, we can host and promote live Q&A’s which might be published with these tools. If you’re planning to interview someone over a live feed, publish a few standard posts to promote the event.
For each promotional post, ask users to comment with a question that they’d like to ask the person who’s being interviewed. Depending on the interview subject, you might see a flood of question comments from users. Along with more comments, this strategy will also allow your followers to feel like they’re directly engaging with and contributing to your content.
Engagement Is Key
Likes, comments, and video views are valuable on Instagram because they influence where your posts sit in the feed. Additionally, your content will be discoverable on the Explore tab if a lot of users interact with your posts — so test out these methods for attracting more responses on Instagram. For more ideas, check out our guide to Instagram for business.
Originally published Jul 21, 2019 7:06:00 PM, updated November 17 2020
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Frequently Asked Questions about auto comment instagram online
How do you set up automatic comments on Instagram?
How to auto-comment Instagram posts automatically?Create a free Phantombuster account.Connect to Instagram using PhantomBuster’s browser extension.Specify which Instagram users’ posts you want to automatically comment on.Specify a list of customized messages to randomly pick from.Set the Phantom on repeat.More items…
Can you automate comments on Instagram?
What can you automate on Instagram? Although Instagram automation is not allowed, you can use Instagram automation tools to boost your engagement and automate a number of tools. You can automate likes, comments, follows, unfollows, direct messages, story views, scheduling, and reporting.Apr 22, 2021
How do you get 1000 comments on Instagram?
13 Ways to Get More Comments on InstagramHost a giveaway or contest. … Host an Instagram takeover. … Ask users to engage in the comments. … Post something funny, surprising, or provocative. … Post videos. … Use relevant hashtags. … Publish at the right time of day. … Post photos of people’s faces.More items…•Jul 21, 2019