Block Targeted Ads
Opt out of targeted ads and renew your Advertising ID on …
The Advertising ID is a unique identifier offered by the Android Operating System that advertisers might use to uniquely identify you. It facilitates the creating of a profile by advertisers or data brokers that can later be used for advertisement targeting or other purposes.
Opt out of targeted advertising
We have written before about the risks that targeted advertisements pose in regards to your digital privacy.
To opt out of targeted ads, open the Settings app and go to Privacy > Ads and enable Opt out of Ads Personalisation (Fig. 1).
Warning: Android settings may be placed on different menus depending on your distribution. In that case, you can use the search feature to quickly find the settings mentioned in this guide.
Fig. 1: Disable targeted ads
Renew your Ad ID
To renew your Ad ID on Android, open the Settings application, navigate to Privacy > Ads and then click on Reset advertising ID… (Fig. 1).
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Opt out of seeing personalised ads – Ads Help – Google Support
Send feedback on…This help content & informationGeneral Help Centre experience You can opt out of personalised ads in your Ads Settings. Your opt outs will apply across both Google ads services (ex: Search ads) and the 2+ million websites and apps that partner with Google to show ads.
Instructions
Ads Settings lets you opt out of seeing personalised ads when you’re:
Signed in to your Google Account (“Ads Personalisation”)
Signed out of your Google Account and browsing the websites and apps that partner with Google to show ads (“Ads Personalisation Across the Web”)
Signed out of your Google Account and using Google Search (“Ads Personalisation on Google Search”)
If you’re signed in to your Google Account
Opt out of Ads Personalisation
Go to Ads Settings
Click or tap the slider next to “Ads Personalisation”
Click or tap TURN OFF
This opt-out will work across all of your signed-in devices when we recognise you as being signed-in.
If you’re signed out of your Google Account
Opt out of Ads Personalisation Across the Web
Click or tap the slider next to “Ads Personalisation Across the Web”
Opt out of Ads Personalisation on Google Search
Click or tap the slider next to “Ads Personalisation on Google Search”
What opting out doesn’t do
There are some things that opting out doesn’t do. Here are some of the most common scenarios and what you can do to address them.
Stop ads altogether
Ads are essential to fund many websites. When you opt out, you’ll still see ads by Google – they just won’t be based on topics that you like, your visits to advertisers’ websites or demographics. Instead, they’ll be based on factors such as the content of the page or your general location.
Here are some other things that you can do to control the ads that you see:
See fewer ads online and support the websites you visit with Google Contributor
Turn off ads personalisation for the Google ads you see when you’re signed out and those from 100+ other online ad networks through AdChoices
Disable other companies’ personalised ads
Opting out doesn’t stop personalised ads that aren’t served by Google. So, when you browse the internet and see a website, video or app that uses advertising services by other companies, you may still see personalised ads.
To opt out of seeing personalised ads on other ad networks, you can use a cross-industry opt out tool or control that works for your browser or device. Find out more
Opt you out across multiple browsers or computers at once if you’re signed out of your Google Account
Do you use a few different browsers on your computer? Even if you’ve opted out of personalised ads by Google on one browser (such as Chrome), you may still see personalised ads by Google on your other browsers (such as Internet Explorer and Safari). The same applies if you use multiple computers or devices. That’s because two of the three Ads Settings controls (“Ads Personalisation on Google Search” and “Ads Personalisation Across the Web”) only work for the browser or device that you’re using. You’ll need to opt out of those two settings on the other browsers and devices that you use, too.
To avoid multiple opt-outs, you can sign in to your Google Account to opt out of “Ads Personalisation”. This opt out will work across all devices and browsers where we know that you’re signed in to your Google Account.
Keep you opted out after you’ve cleared your browser cookiesDo you delete or clear your browser’s cache and cookies? If you’ve cleared your cookies after opting out you may have undone your opt out for that browser. You may need to opt out of seeing personalised ads again on your browser. You can also install an extension like Protect My Choices.
Keep you opted out if your browser blocks cookiesGoogle uses cookies for many different purposes, including personalising ads and identifying your Ads Settings. If your browser is set to block cookies, you may see some hiccups in your experience with Google services, including with Ads Settings.
Opt you out of personalised ads in services where cookie technology may not be available
To serve ads in services where cookie technology may not be available (e. g. in mobile apps), Google may use other identifiers that perform similar functions to cookies. To opt out of personalised ads in mobile apps:
Android
Open the Google settings app on your device (called Google Settings or Settings, depending on your device)
Scroll down and tap Google
Tap Ads
Switch on Opt out of interest-based ads or Opt out of Ads Personalisation
iOS
Devices with iOS use Apple’s Advertising Identifier. To find out more about limiting ad tracking using this identifier, visit the Settings app on your device.
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Block certain ads – Ads Help – Google Support
Send feedback help content & informationGeneral Help Center experience You can’t stop getting ads online, but you can remove some unwanted ads. You can also stop getting ads that are based on your interests and info.
Stop pop-up ads
You can turn off pop-up ads in Chrome and most other browsers. If you still see them, learn how to get rid of malware on Chrome.
Remove unwanted ads
Blocking an ad stops you from seeing ads from that advertiser. If an advertiser has multiple websites, you might have to block several ads.
Learn how to get your ad preferences on all your devices.
On Google services
Next to an ad:
On websites & apps that partner with Google to show ads
Turn off personalized ads
Go to the Ad Settings page.
Choose where you want the change to apply:
On all devices where you’re signed in: If you aren’t signed in, at the top right, select Sign in. Follow the steps.
On your current device or browser: Stay signed out.
Turn off Ad Personalization
Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.
Save settings for the Chrome browser
You can also turn off personalization for your browser by installing the Interest-Based Ads Opt Out extension.
What doesn’t change
Blocking a Google ad or turning off ad personalization can’t:
Stop all ads: If you turn off personalization, Google ads will use info like your general location or the content of the website you’re visiting.
Change other networks’ ads: Your Google ad settings don’t change other ad networks.
Update your settings on signed-out devices: Learn how to get your ad preferences on all your devices.
Keep your signed-out preferences without cookies: If you delete your cookies or use a browser that blocks cookies, your ad settings won’t apply.
To clear your cookies without losing your settings, install the Protect My Choices extension.
Most mobile devices don’t use cookies. On your phone or tablet, check for settings about interest-based ads, ads personalization, or ad identifiers.
Related links
Control the ads you see
Why you’re seeing an ad
Get an ad removal pass with Google Contributor
Was this helpful? How can we improve it?
Frequently Asked Questions about block targeted ads
How do I stop targeted ads?
Open the Google settings app on your device (called Google Settings or Settings, depending on your device)Scroll down and tap Google.Tap Ads.Switch on Opt out of interest-based ads or Opt out of Ads Personalisation.
How do I block targeted ads on Chrome?
Turn off personalized ads Go to the Ad Settings page. Choose where you want the change to apply: On all devices where you’re signed in: If you aren’t signed in, at the top right, select Sign in. Follow the steps.
How do I stop targeted ads on my computer?
How do you control it? Go to Start > Settings > Privacy > General and switch off the option labelled Let apps use my advertising ID for experiences across apps. You’ll also see a blue link at the bottom of the page that says Manage my Microsoft advertising and other personalisation info.
