Yellow Pages Definition
Yellow Pages definition and meaning | Collins English Dictionary
uncountable noun [oft a NOUN]
COBUILD Advanced English Dictionary. Copyright © HarperCollins Publishers
Yellow Pages in British English
Collins English Dictionary. Copyright © HarperCollins Publishers
Yellow Pages in American English
US [also y- p-] the section or volume of a telephone directory, usually printed on yellow paper, containing classified listings of subscribers according to business, profession, etc.
Webster’s New World College Dictionary, 4th Edition. Copyright © 2010 by
Houghton Mifflin Harcourt. All rights reserved.
yellow pages in American English
plural noun(often caps)a classified telephone directory or section of a directory, listing subscribers by
the type of business or service they offer, traditionally printed on yellow paper
Compare white pages
Most material © 2005, 1997, 1991 by Penguin Random House LLC. Modified entries © 2019
by Penguin Random House LLC and HarperCollins Publishers Ltd
Examples of ‘Yellow Pages’ in a sentence
Yellow Pages
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Turn to ” Churches” in the Yellow Pages and how many denominations do you see? To find one, look in Nursery World and The Lady as well as in Yellow ‘s like the old Yellow 2005 the high street was named the most vibrant and diverse in London in a survey by Yellow just handed me the Yellow Pages and said: ‘ Better get yourself a good lawyer.
Electronic Yellow Pages – Wikipedia
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Since Electronic Yellow Pages are not limited by space considerations, they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more.
An advantage of Electronic Yellow Pages is that they can be updated in real time; therefore, listed businesses are not constrained by once-a-year publishing of the printed version which leads to greater accuracy of the listings since contact information may change at any time.
Before the popularity of the internet, business telephone numbers in the United Kingdom could be searched by accessing a remote computer terminal by modem. The initial prototype of this was superseded in 1990 with a commercial service. This service allowed searches via Name, Business classification and locality for business listings and a free text field was provided to allow “unstructured text” searching of Adverts. This dialup service was available via Prestel and “BT Gold” services. The service Electronic Yellow Pages was superseded in the mid-1990s by the internet service. A similar system called Phonebase for published residential phone numbers was discontinued in the 1990s, being superseded by a web-based search interface.
History[edit]
The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online. The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to and became their Yellow Pages offering to cobrands.
Among the first to place their listings on the Web was Pacific Bell’s now-defunct “At Hand” online yellow pages that was officially launched on August 30, 1996. At Hand debuted with approximately 1. 2 million merchant listings from across California. At the time, the service was competing with, a nationwide Web directory that was since absorbed by SuperPages.
Although it is “old hat” now, At Hand allowed an online visitor to look for a French restaurant in a given town and get an interactive map. If the restaurant has paid for an enhanced listing, the visitor could also find out other information, such as whether it took American Express or if it served bouillabaise. At Hand showcased editorial content from 14 publishers, including HarperCollins, the Hearst Corporation, the New York Times Company and American Express.
Another early entrant into the then-$11 billion yellow pages industry occurred in 1997 when four Baby Bells banded together to create a co-branded Web site and initiated a $1 million marketing campaign to drive more traffic to their regional yellow pages sites. That “original yellow pages” site was simply a map of the United States, where users could click on any state and be linked to the appropriate online directory, as published by Ameritech, BellSouth, Pacific Bell, or US West. The site experienced stiff competition from Big Yellow (now part of SuperPages) and SuperPages itself.
On Nov. 4, 2004 SBC Communications Incorporated (now AT&T) and BellSouth announced a joint venture to acquire The venture utilized the highly recognized brand name to become the market leader in local search (Internet). At the time of acquisitions, it was expected that the site would receive more than 50 million consumer searches per month.
In 2005, elbowed its way into the online yellow pages business, with a new service from its search engine, featuring photo-rich listings that allow an online visitor to “wander around” near a given destination.
According to market research company the Kelsey Group, advertising in online yellow pages is rapidly expanding but still only retain less than 7% of the total market, including online and print. The reason for this is that traditional yellow pages publishers, such as the phone companies, have big sales forces to approach local businesses.
MarketWatch, an online financial newsletter, carried an article on Dec. 18, 2006 detailing how mobile online yellow pages were enhancing small business lead generation. The article noted that Internet-based yellow pages, local search and wireless was growing by an estimated 30. 5% versus print advertising, and that a company could only benefit from this online growth by being listed in an Internet-based directory.
Search Engines[edit]
Search engines such as Google Maps carry a significant number of business listings, often rivaling and sometimes exceeding the number of listings found in the traditional online yellow pages. These search engine results are a very effective way to reach new customers.
Search engine listings can often be edited by users, not just business owners. It is therefore important for business owners to verify and register their business address with all the major search engines.
Some of the problems associated with search engine advertising is click fraud. This is when ads are clicked on with no intention of purchasing anything. The search engines still charge the advertiser for these clicks, if the advertiser does not discover the fraud. Many online advertisers have discovered that clicks do not equal calls.
Many small businesses find the search engine keyword model very complicated. The average category in an Internet Yellow Pages would take an average of 20different keywords/search terms to “cover” on a search engine. For example, a plumber might need to buy leaky sink, leaky pipe, Toilet repair, sink repair, drain cleaning and on and on. It is easier for many businesses to buy an ad under “plumbers” in their local IYP’s.
Migration of Physical Publishers to Electronic Yellow Pages[edit]
Electronic Yellow Pages or Online Yellow Pages use software to quickly edit and change online content for display on the internet. Printed Yellow Pages or business directories often discontinue publication to limit printing costs and instead publish directly to the internet as a web directory. Online yellow pages or directories continue publishing online because advertisers pay for the visual exposure from those who read or use these online publications on the internet. Publishers or people that create these online directories create software with their own resources or use opensource or Off-the shelf software to build their website or online directory. Banana Pages was an online directory function built with their own resources. The cost of online yellow pages or online directory software is limited compared to the large cost of physical printing and distribution of a phone book or directory of information.
See also[edit]
Yellow Pages
List of Yellow Pages
White pages – Residential (as opposed to commercial) counterpart of the Yellow Pages
Blue pages – Government related counterpart
Yellowikis
References[edit]
“”. Baby Bells Ring In Online Yellow Pages. 25 June 1997. Archived from the original on 7 June 2008. Retrieved 9 June 2007.
“BusinessWeek”. Amazon Elbows Into Online Yellow Pages. Archived from the original on 5 June 2007. Retrieved 9 June 2007.
“CNet News”. Pages to come At Hand. Retrieved 9 June 2007.
“Inside Indiana Business”. SBC, BellSouth to Acquire Online Yellow Pages. Archived from the original on 28 September 2007. Retrieved 9 June 2007.
Graham, Jefferson (27 January 2005). “USA Today”. Online Yellow Pages take you on virtual stroll. Retrieved 9 June 2007.
“Yellow Pages No Longer an Exclusive”. Kelsey Group. 2 October 2008. Archived from the original on 4 October 2008. Retrieved 2008-10-02.
External links[edit]
EADP – European Association of Directory Publishers
Yellow Pages to stop printing from January 2019 – The Guardian
The Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business, ending the publication’s 51-year run. The first of the 104 final editions will be distributed in Kingston in January 2018, and the last will be sent out a year later in Brighton, where it was first published in company will print 23m copies of the final editions, which Yell hopes will become a ard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. How many brands can say they’ve had customers with them for over 50 years? ”The publication became famous for its advertisements, including the “JR Hartley” campaign in the 1980s and the “French Polisher” was a vital tool for finding service providers and tradespeople, but the rise of social media and Google have reduced demand for printed, part of Hibu Group, says it aspires to “help a million businesses be found, chosen and trusted by more customers online by 2020”. Instead of the Yellow Pages, Yell will offer a free listing to businesses on “Like many businesses, Yell has found that succeeding in digital demands constant change and innovation, ” Hanscott continued. “We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future. ’’ In recent years, the directory has caused environmental concerns, prompting the launch of the Say No to Phonebooks campaign in 2009, which called for an “opt-in” scheme whereby only those who want these directories left by their door would receive the time, the Yell Group, then maker of Yellow Pages, maintained it was “among the most sustainable companies in the world, ” adding: “Our directories are produced in an environmentally responsible way and are 100% recyclable. In common with other members of the Data Publishers Association, we maintain an opt-out scheme that enables consumers to choose not to receive a directory. ”The Yellow Pages telephone directory came about in 1883 in Cheyenne, Wyoming, when a printer producing a directory ran out of white paper and used yellow instead. The first Yellow Pages publication was formed three years later. In the UK in 1966, the Post Office first launched the directory, which later became part of British Telecom. The Business Pages was launched in the mid 1980s when British Telecom was privatised by Margaret Thatcher’s Conservative government, growing in popularity with a series of funny adverts. The group launched the first electronic delivery of classified directory information in 1987 alongside Talking Pages. With the rise of the internet, Yell launched in 1996, offering transactions on the site a year later. BT sold the Yellow Pages for £2. 1bn in 2001 to private equity companies, subsequently launching a new telephone service and bringing the number of Yellow Pages published to 102.
Frequently Asked Questions about yellow pages definition
What is yellow page advertising?
Yellow Pages is a book that contains advertisements and phone numbers for businesses and organizations in a particular area, grouped according to the type of business they do. Compare White Pages. [trademark]
What are yellow pages on the Internet?
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location.
Do Yellow Pages still exist?
The Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business, ending the publication’s 51-year run.Sep 1, 2017
