Snkrs App Got Em
Nike Says Bots Will Not Help Anyone Get Exclusive Access to SNKRS
Just last month, Nike revealed that the SNKRS app would be receiving an update for its Exclusive Access launch model coming this Summer 2021. The brand recently shared additional details that showed users how they can receive access on Nike’s most coveted drops outside of the regular launch dates.
The brand emphasized that its goal is still to provide its members with access to the most exclusive products. However, content engagement is a must in order to be notified of any upcoming drops. Users are encouraged to tune into SNKRS Live sessions as ways that will help them increase their chances of gaining exclusive access.
Nike also confirmed that bots will not do anything to help users get greater chances. Using a bot to set up multiple accounts or tap on buttons will in fact get the users blocked from launch access. It is to be acknowledged that it is not something new for Nike to give its members Exclusive Access. The brand reminds fans that those who are lucky enough to receive exclusive access still might not be able to purchase the shoe in their preferred size due to limited releases.
The Swoosh brand recently confirmed that Virgil Abloh‘s upcoming 50-sneaker Off-White x Dunk collection will exclusively drop through SNKRS.
In other footwear news, take your pick at who had the best on-court kicks in Game 1 of the NBA 2021 Finals.
Nike Says Bots Will Not Help Anyone Get Exclusive Access to SNKRS
How Nike SNKRS ‘Got ‘Em’ Page Became a Symbol of Both …
The phrase “Got ‘Em” has become a cultural symbol, even beyond the sneaker realm.
The words were popularized by Nike’s SNKRS app, the brand’s DTC channel for high-heat footwear releases.
When shoppers checkout on the app — a rare occurrence given the exclusive nature of the drops — the words “Got ‘Em” appear.
Here’s how Got ‘Em came to represent hope and victory amid an increasingly competitive footwear industry.
Visit Business Insider’s homepage for more stories.
The elusive nature of modern day sneaker culture can be summed up in two iconic words: “Got ‘Em. “These are the words that appear upon a user’s successful check-out of a pair of Nike sneakers on its SNKRS app, an increasingly rare occurrence for most people who try to cop on the limited stock of coveted releases of Jordans or Dunks makes SNKRS drop days a generally frustrating experience for sneakerheads. For those who win on the app, seeing the iconic screen is cause for celebration, with “Got ‘Em” as the victory more: Inside SNKRS: How a group of Nike employees went ‘unconventional’ to build a chart-topping app that would forever change the sneaker landscape”I get an adrenaline rush when I hit a sneaker and when I’m able to check out, ” Dennis Todisco, a former Nike employee who worked on SNKRS, said. “When you see the ‘Got ‘Em! ‘ it’s one of the best feelings. “But for the majority of people who lose, or “take an L, ” on the app, the Got ‘Em idiom is a nothing more than a tease. The more popular and lucrative the sneaker industry becomes, the more difficult it is to get a pair in the traditional manner. For example, software programs called bots make the online checkout process essentially instantaneous, much to the ire of bot-less buyers who attempt to purchase manually. “The problem is that as bots have proliferated and the SNKRS app has gotten more popular, very few people are actually ‘winning’ and getting to purchase their coveted pairs, ” streetwear analyst Justin Gage said. “So ‘Got ‘Em’ is definitely divisive in that sense. “The origins of Got ‘EmThough Got ‘Em is ubiquitous in the sneaker world today, its origins in the context of the Nike SNKRS app is still unclear. Business Insider recently spoke with six former Nike employees and independent contractors who conceived, designed, and developed SNKRS. The app, which initially launched in 2015, began its life as a passion project that a handful of Nike employees created while moonlighting. It was dubbed “Project Valiant. “
Vik Singh, who describes himself as one of the founders of SNKRS, claims he implemented “Got ‘Em” into the app after hearing it used during games with his local Futsal team in Beaverton, Oregon. Darian Edwards, who was responsible for the digital design of the app, recalls coming up with “Got ‘Em! ” himself as a way to perfectly capture the feeling of copping a anwhile, Sebastian Speier, who worked as a global design director for the SNKRS app after its launch, believes the screen was influenced by a vintage Nike poster that hung in the New York studio he worked in that featured the words “Smoke ‘Em. ” Speier helped design a later version of the “Got ‘Em” screen during his time at Nike.
A mock-up of the original concept for the “Got ‘Em! ” screen in a presentation deck to leadership before the app launched.
Darian Edwards
Beyond sneakersBeyond the footwear world, the phrase Got ‘Em has come to represent success in many areas of every day life. For example, when Popeyes released its explosively popular chicken sandwich in 2019, a crossover version of the Got ‘Em screen was used as a meme to highlight the difficulty of purchasing the sandwich. —J23 iPhone App (@J23app) August 24, 2019 A similar meme was used to illustrate results of the 2020 presidential election. —Vik Singh (@VS) November 7, 2020To critics, SNKRS — and the accompanying Got ‘Em screen — is just another example of the lopsided supply and demand system within sneaker culture. And despite its rightful place in the ecosystem, some believe the controversy surrounding the app is indicative of prioritizing profit and hype over a genuine love for the product. “The laments for the end of sneaker culture relate to scale [number of pairs available], and how more and more people are driving up prices for sneakers without really caring about them, ” said Gage. “Instead of lines outside your local store, hustling to get to know people who work there, and having a ‘plug, ‘ it’s mostly done over the internet now. And for a lot of people who grew up in the culture, this is pretty disappointing. “One look on Twitter after a hyped drop makes it clear how people feel about losing on the app. —Alex Blankson (@_FillingBlanks_) November 14, 2020—bloom. (@bloomlikeflowrs) November 14, 2020— • ♡ (@VictoriaOnPaper) November 23, 2020Despite the frustration, there is a sense of glory tied to winning on SNKRS, even if it takes years of trying your luck. “The SNKRS experience as a whole has become quite frustrating for a large part of the audience, ” said Jacques “Kustoo” Slade, a sneaker YouTuber with over a million subscribers. “However, the feeling of seeing ‘Got ‘Em’ is unmatched if it is a sneaker you really love and you were able to get through on the app. “Slade added that the Got ‘Em screen helps foster a digital community of sneakerheads, something that has been hard to replicate since drops and releases went almost entirely online. “I think most people are genuinely excited for those that were able to secure a pair, ” said Slade. “Don’t get me wrong, there is always the sting of not getting a pair yourself, but the joy of seeing a friend with the ‘Got ‘Em’ is pretty dope. ”
Nike SNKRS: Sneaker Release 4+ – App Store – Apple
iPhone Screenshots
YOUR ULTIMATE SNEAKER SOURCEExplore, buy and unlock the best of Nike and Jordan Brand sneakers. SNKRS provides insider access to the latest launches, hottest events and exclusive releases that Nike and Jordan Brand have to THE STORYLearn about the inspiration, benefits, and heritage of featured sneakers with exclusive content, straight from the A STEP AHEADSet notifications about upcoming releases, and share news, photos and videos with friends. PURCHASE QUICKLYBuy sneakers in seconds, directly within the app. Store your billing, shipping and sizing information to expedite the THE DRAWSubmit your entry into a randomized selection system to purchase key releases.
Sep 13, 2021Version 4. 23. 0
Bug fixes and enhancements.
Ratings and Reviews
4. 8 out of 5
705K Ratings
Great app
This app is absolutely terrific! At first I was feeling dreaded on constantly trying to go to stores to get my Jordan’s just to find out that it’ll be sold out in my size anyway. When I came across this app I contemplated because I didn’t know if it was a scam or if it was actually legit. So I took the courage to order one of my Jordan’s which were the air Jordan retro 9’s that were all black. I went to my local shoe store and they were sold out at exactly 9 am so when I ordered it off the app I didn’t know if it was gonna be sold out or not, but comes to find out it wasn’t! They had my exact size and all I needed to do was create an account with my touch id passcode and just like that I got them. A few hours later it emailed me saying my order has been received and 2 days later emailed me again saying it has been shipped. About 3-4 days after I got my shoes in the mail! I just ordered another pair which was the Homage To Home retro 1’s and the same thing successfully happened. I absolutely LOVEEEEE this app and do not regret getting it, and will continue using it for here on out. 🙂
Ridiculous
I recently tried to purchase a new pair of 1’s that came out. I logged on just in time my payment info was already in all I had to do was click the purchase button come 10 o’clock and I did just that. It told me my order was pending and that they’ll let me know if I got them or not. 2 seconds later I got a notification that I “got em” and they sent me a verification email with my shipping details. They gave me an arrival date of May 29th and now today I received an email saying my order was “cancelled”. Confused, I called nike (waited 45 minutes so I assumed this happened to multiple people) and they basically said the reason my order is cancelled is because they have no more in stock. So my whole point is don’t send people verification that they “got” the shoe cause that makes it seem like you guys have an absolute pair reserved for me when you didn’t. When you purchase shoes on snkrs and they send you verification saying you “got” the shoe it actually IS FALSE they have no reserved pair for you once they check your order in which it was received in and they have no more in stock they just cancel the order. Very silly. Don’t get me wrong I believe in “first come first serve” but if I wasn’t one of the first and don’t actually have a pair reserved for me dont send me verification saying I got them then cancel my order 5 days before the day you guys TOLD me they would arrive. Makes no sense to me.
Bots killed the Game
I am a huge sneaker fanatic since a child and I remember whenever a sneaker dropped you could walk right into the store a week later and still be able to cop some heat for retail. Now a days we have a bunch of kids using bots to buy out all of the stock just to mark that sneaker up an extra $100 to $200+ above retail which is ridiculous. I haven’t won one draw yet and I’ve always been on time and ready to go to purchase whatever sneaker is available at the time and no success. Your team need to do a better job at focusing on taking out these bots so we can actually have a fighting chance to purchase a sneaker we actually want, sneakers we are actually gonna wear and not resell. This is the reason why I’ve haven’t bought a new pair of kicks in the past 2 years because I don’t wanna pay $500 for sneaker that sold retail for less than $200 that is stupid to do especially in these times. I have 2 young boys that once the time comes they are gonna wanna purchase shoes just like their daddy but I wouldn’t be able to afford buying my 2 boys the latest heat because I would have to pay resell cost or get extremely lucky which that’s just not fair. Fix this and maybe I’ll give this app 5 stars but until then you will continue to get negative reviews from not only me but other unhappy fans of this product. P. S. you have a lot of unhappy fans. (FIX THE APP/ STOP THE BOTS)
The developer, Nike, Inc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Financial Info
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Other Data
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Information
Seller
Nike, Inc
Size
135. 7 MB
Category
Shopping
Compatibility
iPhone
Requires iOS 13. 0 or later.
iPod touch
Languages
English, Catalan, Czech, Danish, Dutch, French, German, Greek, Hungarian, Italian, Japanese, Polish, Portuguese, Simplified Chinese, Spanish, Swedish
Age Rating
4+
Copyright
© Copyright 2021 Nike, Inc.
Price
Free
Developer Website
App Support
Privacy Policy
Supports
Wallet
Get all of your passes, tickets, cards, and more in one place.
Family Sharing
With Family Sharing set up, up to six family members can use this app.
Featured In
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Frequently Asked Questions about snkrs app got em
Can you get a bot for Snkrs app?
Users are encouraged to tune into SNKRS Live sessions as ways that will help them increase their chances of gaining exclusive access. Nike also confirmed that bots will not do anything to help users get greater chances. … It is to be acknowledged that it is not something new for Nike to give its members Exclusive Access.Jul 8, 2021
What sneaker app says got em?
The elusive nature of modern day sneaker culture can be summed up in two iconic words: “Got ‘Em.” These are the words that appear upon a user’s successful check-out of a pair of Nike sneakers on its SNKRS app, an increasingly rare occurrence for most people who try to cop on the platform.Feb 11, 2021
