Seo Proxy
How to Use SEO Proxies to Improve Your Keyword Research
Every day, we type more information into the internet than people of the past learned in their entire lives. With all these facts at our disposal, it’s almost impossible to figure out which topic is going to top the trending lists for the day. Businesses are hungry for this information and to be able to predict what the next big keyword will be so they can tailor their online presence around it and be able to rise in the search ranking. Since information movies so quickly, predicting what words to use can be a fool’s errand. However, they are ways to get a lot of information in a short about of time and make it legible to you and your business, and that involves using SEO proxies. The table of contents will lead you to information about proxies or SEO scrapers—whatever you’re looking stands for search engine optimization, and you’ve probably heard the term thrown around before you even knew what it stood for. Ranking high in keyword searches on any online search engine is important for online and brick-and-mortar businesses alike. You want customers to find your fantastic business with very little difficult. Instead of combing through keyword searches related to your business, you can use web scrapers paired with SEO proxies to get the best, most comprehensive results about the research you want to of ContentsWhat Is An SEO Proxy? Before jumping into proxies, we should get into SEO and keyword research more thoroughly. In short, search engine optimization (SEO) is the process of optimizing the content of a website so that it is easily found through a search engine. SEO is an important part of getting organic traffic to your website. This traffic is considered a “warm lead” and has a greater conversion success rate than any other marketing method. So many businesses pay special attention to their SEO effectiveness because it acts like a recommendation from a good friend, just SEO proxy is often necessary for the best results. Proxies provide a proxy IP address that masks your personal IP address from the websites you’re accessing. This is invaluable for research purposes because you can be truly anonymous when you’re searching. This means you can see how your website ranks without any information cached about your browsing history. It’s likely that a search engine would recognize your own device’s IP address, and would therefor serve your business higher in search rankings. A proxy IP address allows you to have a control group of sorts to do proper research about your website’s rankings without getting bogged down in attempting to anonymize of Proxies For SEO Scraping For SEO research, more and more companies are turning to private proxies to use as the best proxies for SEO. Although public proxies do provide the same IP address mask, they don’t really offer the same protection and security that you would want for your sales and marketing research. Without a private connection, you are putting your business at risk for slower connections and increased website down-times, not to mention poor Google search engine results, stolen company information, and a customer’s online servers can be separated by protocols. The three main protocols are HTTP, HTTP(S), and SOCKS. HTTP is the most popular option and all websites that accept proxy servers accept this form. SOCKS is more powerful than HTTP, but the majority of the tasks that are done on the internet can be performed with HTTP. Therefore, fewer websites and applications are compatible with SOCKS. HTTP(S) is used to encrypt a secure internet connection, making it highly unpopular with websites and applications. If you want to use HTTP(S), your requests will not be first sent to the proxy server, making it feel as if you are using a public proxy rather than a private you’re wondering if you should use dedicated or rotating proxies for SEO, it depends on what kind of work you’re trying to do. If you just need one proxy IP address to mask your personal IP address for a bit of research, a dedicated proxy IP address is probably fine. However, if you’re using a search engine proxy for SEO scraping, you should definitely consider a rotating proxy. This will give automatically replace your proxy IP address if it gets banned from a website for suspicious it comes to SEO, a proxy can hide your IP address, making your company more anonymous and creating a more secure way to use the internet. Again, this helps with keeping your research private and being able to do the research To Scrape For Better SEO When it comes to SEO research and SEO proxies, as a human you can only submit keyword searches manually. The internet moves much faster than one human searching keywords, so using a web scraper will significantly cut down your work time and open you up to much more scrapers can scoop up data from a ton of places that would take a human forever to go through: search engine data, comments on products, social media activity, and more. You can set whichever scraper you choose to pull the data to one place and start doing your analysis collection to analysis, using a keyword scraper cuts down your research time significantly. Your time is valuable and you shouldn’t have to spend all of it combing through comments and search engine data—you want your business to get going as quickly as possible and be able to implement new strategies at the drop of a hat. With the speed of change on the internet these days, you have to be scraping can allow you to move quickly without compromising your business—there’s a ton of advice about how to use scrapers on the Scraping Robot blog if you want to learn more. To have the most effective experience with a scraper, you need to pick the best SEO To Use Proxies For SEO Scraping In general, websites don’t like when you’re submitting a ton of requests in a short amount of time. There are many reasons to use proxies for the best results with your SEO scraper and SEO work in bansThe reason websites ban IP addresses is because they’re worried the behavior is indicative of malware or a virus. That’s not what you’re doing, but websites are right to be suspicious of high-volume data requests because that’s what cyber criminals do as keep your SEO scraping going, you should have a rotating proxy in place so you can continue to work and collect data to improve your business’s ranking. AnonymityAs we discussed already, staying anonymous is great for using a keyword scraper for research. Search proxies you to research a competitor’s SEO practices without disclosing your actual IP address. This allows you to keep an eye on the competition and stay one step ahead of them. Even moving up one spot on Google’s search results is a big win for a company of any twork speeds on both endsUsing a proxy gives you access to faster network speeds, which lets you do your work faster and better. In addition, using a search engine proxy allows the internet to cache your website in a user’s browser. Each time the user visits your website after the first visit, the cached web page will load faster than it would if the internet had to manually load the data. Search engines like Google love speed, with the help of a proxy, your average loading speeds will decrease, therefore increasing the way web browsers see and rank your site. Location restrictionsGoogle and other search engines base their search results by geographic location, showing different results from different parts of the world. With a private proxy, you can choose the location of your IP address, making it look as though you are operating in the US. If you’re looking into expanding into other countries, using an SEO scraper with a proxy IP address based in another country can help you do that initial research. At the same time, a proxy IP address will allow you to access the websites you need and still use your keyword scraper if you’re traveling to a country where certain websites are blocked because of location access list above contains some of the most popular ways to use an SEO proxy, but certainly not every way. Here are even more ways you can make a proxy work for your To Find The Best SEO Proxy Service Since you are now an expert in search proxies, I want to explore choosing the right SEO proxy for your you decide to purchase a proxy from an SEO proxy service, be sure to take your time and research the company you are selecting. Some company computers come readily installed with private proxies. In the chance that your company does not possess this feature, a professional is your best bet. Adjusting your computer’s settings manually or inputting the information into a web browser, will take extra time and know-how. If done wrong, the connection can make your information and browsing history less secure than thing you want to make sure of is that your proxy provider offers proxies from different C classes for SEO. In short, a C-class is the third set of numbers (separated by a decimal) found in an IP address. The subnet proxy for SEO that you choose should offer a lot of diversity when it comes to proxy IP addresses, and therefore leave you better off when taking advantage of SEO scraping. Unreliable proxy servers can easily hinder the success of your business. Because of this, it is imperative to take the time to research any proxy you decide to buy online. Always remember that the cheapest price does not necessarily equate to the most reliable proxy. If you come across an SEO proxy that seems too good to be true, chances are it are a few common features to look for when purchasing proxies online. The provider should state outright that HTTP, HTTP(S), and SOCKS are all supported. As mentioned earlier, geographic location is important to search engine rankings, so you should choose a company that offers a diverse list of proxy server nally, you should ensure your proxy provider offers your business continued support. Proxies are easy to use, but you also want to make sure they can answer any questions you have about maintain your proxy and making sure it works with your chosen web scraper. Find a company with a customer service team that is available 24/7 and can assist with any question or concern you may all of these moving parts, you want to find a reliable proxy provider to answer all of your questions and take the needs of high-volume data into account. Look no further than Blazing SEO, which provides the most reliable SEO proxies for the best cost. We provide all the services listed above and more, at a very low cost compared to the improvement to your business you’ll see through using SEO Thoughts Web scrapers and SEO research go hand in hand, and they work best with a proxy. As the volume of information to which we have access increases, people innovate on the technology we have to sift through all the data. Leveling up your business can be simple with the use of a scraper and SEO proxies. You’ll be able to get more done and see your business flourish because of information contained within this article, including information posted by official staff, guest-submitted material, message board postings, or other third-party material is presented solely for the purposes of education and furtherance of the knowledge of the reader. All trademarks used in this publication are hereby acknowledged as the property of their respective owners.
The SEO Proxy: What is it and Why Do You Need it?
An SEO proxy provides anonymity, speed, and reliability when doing large-scale SEO campaigns.
Also known as search engine proxies, SEO proxies are those intermediary servers that help you put on a mask when doing keyword research, competition research, web scraping, rank tracking, etc.
In this post, we’ll go tell you everything you need to know about SEO proxies. How can you benefit from an SEO proxy? how can you use it? and how can you start?
Table of Contents.
The Proxy in the SEO is an SEO proxy? SEO: Extraction and SEO ToolsSEO White, Gray, and Black HatsSix Ways To Use A Proxy SEOBe Ahead of The SEO In Other prove Website’s Load for Backlink Opportunities (White and Gray Hat Version)Simulate Traffic (Gray-Hat Version). Improve Social Media Proxies. Free or Paid? Free ivate Paid Words.
1. The Proxy in the SEO World.
Search engines provide online exposure, visibility, reputation, and traffic to any website. They give business owners a tremendous opportunity to improve customer acquisition. But search engines also bring new challenges to the market.
For example, Google, the largest search engine, with a staggering 90% search-engine market share globally, sets the “online marketing” game rules. When it comes to “Search, ” no other company in the world will match what Google provides.
If marketers want to be on the map, they can’t ignore SEO— they need to feed search engines, especially Google.
Anonymity is your best weapon and shield, to still play by the rules but move more freely.
What is the SEO Proxy?
When you are doing intensive SEO campaigns, with keyword research, competition research, rank tracking, etc., you will likely need to do a series of web scraping. Sending large, fast, and too many requests to a website or search engine to extract its data will likely result in getting your IP blacklisted.
SEO proxies are the intermediary servers between you and the target. An SEO proxy helps you anonymize your SEO research. With an SEO proxy, search engines and websites will not see your unique public IP; they will instead see several sources that look like regular visitors.
Generally, proxies will improve the following in your SEO activities.
Anonymity. Speed. Lower error rate. Reliability.
2. SEO: Extraction and Automation.
SEO is an essential component of today’s online marketing efforts. It ensures that your website is easily found through search engines and that your traffic improves organically (without using ads). Seeing the value in SEO, companies are putting more resources into their SEO monitoring and campaigns.
Successful SEO campaigns require long term efforts on tasks like:
Keyword ResearchWebsite Audits and Optimization. Competition ResearchSEO analysisLink Rankings.
The SEO Tools.
Many intelligent services like Ahrefs, Moz, or Semrush provide unique SEO toolsets, including all (or most of) the services listed above. These services use a method called web crawling, which is also used by Google to index websites. Web crawling uses bots (or spiders) to crawl the web, extract copies of data, and index it.
Web crawlers like GoogleBot and AhrefsBot crawl larger data sets; they go to the web’s deepest places and index what is relevant and safe. These bots (spiders) check the file on each site and perform a “polite” crawling of data.
Image source: seobility
Other SEO tools like ScrapeBox, XRumer, or Marketing Miner, have the same goal but use different automation and extraction techniques. These tools also parse the search engine’s results but include automation tasks that can give you more freedom. These tools can scrape data, structure it, and even automate things like opening accounts, comment posting, social media management, etc.
Scrapebox, for example, can harvest search engine data (URL harvester), scrape keywords, automatically post comments, check links, and even harvest proxies. Although Scrapebox could be used without proxies, its real power comes when you use multiple proxies.
3. SEO White, Gray, and Black Hats.
As mentioned before, these tools could be used without a proxy SEO, but the real power comes when you use a pool of SEO proxy servers to scale your efforts and avoid any blacklists.
Some people consider SEO tools like ScrapeBox and XRumer, white-hat, others say they are black-hat, and another group calls them gray-hat SEO. That fact is that SEO tools, like these ones, are not illegal. XRumer, for example, simply posts messages created by users. If you stay within the search engine’s terms of service and only use these tools to improve your search engine ranking, you are a white hat SEO.
The hat’s color really depends on how responsibly or how spammy you are using these tools. Search engines are the ones not happy when users abuse these tools. For example, if you are using shady or loud SEO practices that are against Google rules, you’ll end up (unintentionally) with penalties.
Image Author: Sour – License: CC BY-SA 4. 0
According to Neil Patel: “A black hat SEO strategy is just a good strategy gone wrong. ” A black hat takes a white hat SEO strategy and extends it to dangerous levels.
But still, there is another level— negative SEO attacks are the practice of (intentionally) hurting the online presence of others. These black-hat cheaters use spammy links, copy/paste attacks, hidden links, cloaking, adult anchored links, or spammy content to point towards a target, intending to make Google think they bought fake backlinks and to lower their ranking.
4. Six Ways To Use A Proxy SEO.
As mentioned earlier, web scraping is at the heart of any SEO investigation in large campaigns. With web scraping, you could automatically extract data from your competition’s website (or search engine). But using your public IP will likely end up with an IP ban. Your IP will be blocked by the target AND included in blacklists shared across anti-spam intelligence companies.
With an SEO proxy, you can scale your SEO campaigns and remain completely anonymous. Proxies for SEO like IPv6 proxies, keep your scraping activities hidden from search engines or competitor’s websites.
How can you benefit from a Proxy SEO?
a. Be Ahead of The SEO Game.
Knowing your competition’s SEO strategy and your position against that strategy will allow you to stay one step ahead of the game. It will help you get a better place in the SERP.
A proxy SEO allows you to gather intelligence without disclosing your original IP. Take a pool of proxies and add them to your web scraping software, and you’ll be able to:
Harvest search engines and websites. Discover the keywords your competition uses to attract their audience and their backlinks. Rank trackings. You can also keep track of their (and your) rankings. Tracking rankings requires periodic data scraping from search engines, which is very risky if done from a single source meta description. Extract all relevant meta descriptions from a search engine scrape.
The SEO proxies ensure that all this is conducted with full anonymity, speed, reliability, and without errors.
b. Search In Other Markets.
Search engine results are tailored based on IP geolocation. In other words, your search results are not the same as someone else’s results in a different country. The purpose of geo-tailoring Internet content to source traffic is often associated with language restrictions, market niches, copyrights, and even censorship.
Search engines, websites, web apps, and cloud services use CDN (Content Delivery Networks), networks of servers deployed geographically closer to the end-user. Besides providing different results based on geography, CDNs also make things faster and more secure.
An SEO proxy can be used to target a location. If placed after the CDN, it will bypass that geographic restriction. It grants you access to country-based specific markets. SEO-wise, it lets you test your website from that target location. It will get an idea of the results that someone in another region/country would get after looking for your specific brand or similar keywords.
SEO proxies will help you:
Create localized content. Optimize for specific SEO for each country.
c. How to Improve Website’s Load Time with an SEO Proxy?.
CDNs improve the speed or website’s load time using the caching technique. This technique optimizes the page’s speed load time, which is a significant ranking factor for SEO. The SEO Proxy caching creates a copy of frequently accessed sites and stores them for faster access.
Some proxies can be optimized as “cache proxies” and be strategically deployed closer to the end-user (or specific market). Your website files are stored “cached” on the proxies. Bringing your content closer to the end-user with a proxy’s help will ultimately increase the page’s load time. The content is cached on proxy at the first visit. After the first visit, the content is no longer downloaded from the end server but from the proxy cache.
Proxy caching:
Reduces network trafficImproves end-user responsiveness. Reduces network latency due to geography.
d. Search for Backlink Opportunities (White and Gray Version).
Use a scraping tool to search for backlink opportunities. The SEO automation tool, Scrapebox, with a private proxies list, can help you find backlink opportunities, including other information like contact and social media profiles.
The gray hat SEO-version of these white-hat strategies? Building “shady” backlinks.
Remember, gray hat (black) techniques are not recommended but are worth mentioning because your competition might be using it to gain rankings. Warning: using these techniques might get your site penalized.
Web scraping bots are set to scan and collect data from sites with relevant niches. For example, ScrapeBox can help build backlinks by harvesting backlink opportunities (as the white-hat version). Once it finds them, you can use a commenter poster with embedded links to drop comments on websites. Again, rotating proxies will ensure IPs don’t get blacklisted or blocked when web scraping.
e. Simulate Traffic (Gray-Hat Version).
Usually, a human visitor would find your site via organic search or through a guest blog post, click-through it, and spend some time at the website. The more this process repeats with different visitors, the higher search engines would rank your website.
This entire process could be simulated and anonymized to gain better ranking positions. The idea of using simulated traffic is an attempt to improve the dwell-time and click-through rate— which is key to SEO.
Build backlinks from authoritative sites. White-hat SEO technique that works but takes a longer time. Send rotating proxies with web scripts (bots) to click-the-link and go to your site. Clear the browsing cache and signatures of each proxy to avoid being identified. Use rotating SEO proxies with new IP addresses for every request. Use these proxies to bypass geo-restrictions and get views from different global locations.
This technique is also considered a gray hat SEO practice. Learn from it, as your competition might also be using it to boost their ranking. But use it at your own risk.
f. Improve Social Media Exposure with an SEO Proxy.
Some marketing companies need to have access to and management of different social media accounts simultaneously. But social media sites log the identity (IP) and geo-location of each account to make sure the activity is coming from humans—not from bots.
Facebook, Instagram, and Twitter proxies help create, access, unblock, and manage multiple accounts. With a list of proxies for SEO, you can access an account for every single rotating IP. Bypassing these restrictions also allows you to monitor numerous ads from different accounts. If you want to take it to another level, a social media automation tool can do bulk posts, comments, shares, likes, etc.
SEO proxies can help you improve social media exposure and ultimately drive more traffic to your site.
5. SEO Proxy. Free or Paid?
As said before, if you use your own IP to scrape the web with tools like Scrapebox, your IP will eventually get into trouble. Whether you use your IP to scrape data from your website’s competition or search engines you’ll eventually get your IP blocked or blacklisted. — Proxies are the solution.
But which one should you go for?
A free or paid proxy?
a. Free Proxy.
Scrapebox comes with a Proxy Harvester, which allows you to find public proxies and use them for free. Obviously, free” proxies have a big benefit of being “on the house”; you pay nothing.
These free proxies make money by showing you and the massive amount of other users, advertisements, AND even altering popular websites. Clearly, these free proxies will be crowded with users, making things a lot slower and more insecure. It is not uncommon to see public proxies exposing your private information.
If you are really on a tight budget, then go for a free proxy.
b. Private Paid Proxy.
Paid proxies on the other hand are much faster, reliable, and safer. When you need to send sensitive information across the SEO proxy, the service guarantees its safety. Additionally, these proxies come with support. The support team can help you set up and troubleshoot your SEO proxy.
Final Words.
An SEO proxy protects your IP from getting blocked or cloaked when doing large-scale SEO campaigns. An SEO proxy also provides the right speed and scalability. Without a proxy, scraping data would be too slow and risky.
Pairing your SEO software, web scraping, and automation tool with your pool of proxies will ensure full anonymity, speed, and reliability when running your SEO campaigns.
Search engine optimization – Wikipedia
“SEO” redirects here. For other uses, see Seo.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, [2] news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. [3]
History
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. [4] The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Website owners recognized the value of a high ranking and visibility in search engine results, [5] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. [6]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content. Using metadata to index pages was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content. Flawed data in meta tags such as those that were not accurate, complete, or falsely attributes created the potential for pages to be mischaracterized in irrelevant searches. [7][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. [8] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings. [9]
By heavily relying on factors such as keyword density, which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. [10] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. [11] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. [12] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. [13]
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. [14][15] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. [16] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the “crawl rate”, and track the web pages index status.
In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies. [17]
Relationship with Google
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. [18] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Page and Brin founded Google in 1998. [19] Google attracted a loyal following among the growing number of Internet users, who liked its simple design. [20] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. [21]
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. [22] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. [23] Patents related to search engines can provide information to better understand search engines. [24] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. [25]
In 2007, Google announced a campaign against paid links that transfer PageRank. [26] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting. [27] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript. [28]
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results. [29] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, “Caffeine provides 50 percent fresher results for web searches than our last index… “[30] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. [31]
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique. [32] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. [33] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[34] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. Hummingbird’s language processing system falls under the newly recognized term of “conversational search” where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words. [35] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be ‘trusted’ authors.
In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing but this time in order to better understand the search queries of their users. [36] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.
Methods
Getting indexed
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, where each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links “carry through”, such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. [37] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[38] in addition to their URL submission console. [39] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[40] however, this practice was discontinued in 2009.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. [41]
Today, most people are searching on Google using a mobile device. [42] In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index. [43] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version. [44] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor. [45]
Preventing crawling
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots (usually). When a search engine visits a site, the located in the root directory is the first file crawled. The file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam. [46] In 2020 Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed a page-level robots meta tag should be included. [47]
Increasing prominence
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects their credibility. [48] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[49] or via 301 redirects can help make sure links to different versions of the URL all count towards the page’s link popularity score. These are known as incoming links, which point to the URL and can count towards the page link’s popularity score, impacting the credibility of a website. [48]
Also, in the recent times Google is giving more priority to the below elements for SERP (Search Engine Ranking Position).
HTTPS version (Secure Site)
Page Speed
Structured Data
Mobile Compatibility
AMP (Accelerated Mobile Pages)
BERT
White hat versus black hat techniques
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. [50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. [51]
An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines[14][15][52] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online “spider” algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, [53] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. [54] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s search engine results page. [55]
As marketing strategy
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. [56] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate. [57] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public, [58] which revealed a shift in their focus towards “usefulness” and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2. 5 million websites and found that 51. 3% of the pages were loaded by a mobile device. [59] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the key words are together, their ranking will improve based on key terms. [48]
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and the uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. [60] Search engines can change their algorithms, impacting a website’s search engine ranking, possibly resulting in a serious loss of traffic. According to Google’s CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1. 5 per day. [61] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. [62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.
International markets
Optimization techniques are highly tuned to the dominant search engines in the target market.
The search engines’ market shares vary from market to market, as does competition.
In 2003, Danny Sullivan stated that Google represented about 75% of all searches. [63] In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. [64] As of 2006, Google had an 85–90% market share in Germany. [65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. [65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. [66] That market share is achieved in a number of countries.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. [65]
Legal precedents
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing’s claim was that Google’s tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google’s motion to dismiss the complaint because SearchKing “failed to state a claim upon which relief may be granted. “[67][68]
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart’s website was removed from Google’s index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart’s complaint without leave to amend, and partially granted Google’s motion for Rule 11 sanctions against KinderStart’s attorney, requiring him to pay part of Google’s legal expenses. [69][70]
See also
Blog network
List of search engines
Search engine marketing
Search neutrality, the opposite of search manipulation
User intent
Website promotion
Notes
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^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
^ Brian Pinkerton. “Finding What People Want: Experiences with the WebCrawler” (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Retrieved May 7, 2007.
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^ “The Challenge is Open”, Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10. 1142/9789811225017_0009, ISBN 978-981-12-2500-0, retrieved September 20, 2021
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^ “Google’s co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn’t been around nearly as long as Microsoft”. October 15, 2008.
^ Thompson, Bill (December 19, 2003). “Is Google good for you? “. BBC News. Retrieved May 16, 2007.
^ Zoltan Gyongyi & Hector Garcia-Molina (2005). “Link Spam Alliances” (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Retrieved May 9, 2007.
^ Hansell, Saul (June 3, 2007). “Google Keeps Tweaking Its Search Engine”. Retrieved June 6, 2007.
^ Sullivan, Danny (September 29, 2005). “Rundown On Search Ranking Factors”. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
^ Christine Churchill (November 23, 2005). “Understanding Search Engine Patents”. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
^ “Google Personalized Search Leaves Google Labs”. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
^ “8 Things We Learned About Google PageRank”.. October 25, 2007. Retrieved August 17, 2009.
^ “PageRank sculpting”. Matt Cutts. Retrieved January 12, 2010.
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^ “Personalized Search for everyone”. Retrieved December 14, 2009.
^ “Our new search index: Caffeine”. Google: Official Blog. Retrieved May 10, 2014.
^ “Relevance Meets Real-Time Web”. Google Blog.
^ “Google Search Quality Updates”. Google Blog.
^ “What You Need to Know About Google’s Penguin Update”. June 20, 2012.
^ “Google Penguin looks mostly at your link source, says Google”. Search Engine Land. October 10, 2016. Retrieved April 20, 2017.
^ “FAQ: All About The New Google “Hummingbird” Algorithm”.. September 26, 2013. Retrieved March 17, 2018.
^ “Understanding searches better than ever before”. Google. October 25, 2019. Retrieved May 12, 2020.
^ “Submitting To Directories: Yahoo & The Open Directory”. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
^ “What is a Sitemap file and why should I have one? “. Retrieved March 19, 2007.
^ “Search Console – Crawl URL”. Retrieved December 18, 2015.
^ “Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft’s Live Search”. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
^ Cho, J., Garcia-Molina, H. (1998). “Efficient crawling through URL ordering”. Proceedings of the seventh conference on World Wide Web, Brisbane, Australia. Retrieved May 9, 2007. CS1 maint: multiple names: authors list (link)
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Frequently Asked Questions about seo proxy
What is proxy in SEO?
An SEO proxy provides anonymity, speed, and reliability when doing large-scale SEO campaigns. Also known as search engine proxies, SEO proxies are those intermediary servers that help you put on a mask when doing keyword research, competition research, web scraping, rank tracking, etc.Dec 30, 2020
What is SEO in SEO?
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
What is SEO and why SEO?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers.Sep 19, 2019
