Nike Lottery
Nike mobile raffle takes a run at illicit sneaker trade | Retail Dive
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. The athletic-shoe brand will inform signed-in consumers via Twitter when launch products will be available via the lottery, which is connected to in-store sneaker launches. The move, aimed at providing a more secure launch event for sneaker enthusiasts, points to mobile’s value not only in enhancing the shopper journey but helping businesses to administer their operations more smoothly. “Nike has found a way to control more of their inventory and possibly improve customer relations to a degree, ” said Ken Wisnefski, CEO and founder of WebiMax. “At the same time this strategy appears to provide a new channel to collect leads and even market to some of their most loyal customers. ” Canceling launches
Nike’s announcement of the raffle system comes on the heels of online product-launch cancellations the company absorbed due to interference from Internet bots — software applications that perform automated tasks over the Web, reported. Adidas’ Confirmed mobile app. Nike blamed bots for the cancellation in May of the online launch of the Air Jordan I Pinnacle and the Air Jordan I High OG Varsity Red sneakers in North America and the Air Jordan I High OG Varsity Red sneaker in China. In Nike’s lottery system, participants first sign in with their Nike+ account. The sign-in is then authenticated through a text message received through a mobile device. Using the official Nike store Twitter account, Nike will announce when and if launch products will be available via an online drawing. When the drawing is under way, participants can select desired shoe, size and Nike store purchase location before the allocated time runs out. Once the drawing is closed and all entries are received, Nike will conduct a random selection and notify participants of their eligibility to purchase the launch product via email within 24 hours. Speed of entry is not a factor as long as an entry is made before the drawing closes. All entries in the drawing have an equal chance of being selected, Nike said. Nike Chicago was the first Nike store to participate in the online lottery, announcing via Twitter that it would hold a drawing starting June 18 for three styles being released on June 20, according to Nike and rival adidas both are doubling down to combat automated computer bot programs that can wipe out an online store’s inventory. The brands’ bottom lines are at stake given bots operators’ ability to sell shoes on the secondary market for high sums. The sneaker resale market is valued at $1 billion. In February, Nike released SNKRS, an app for its releases. The app sent a push notification when a new release was 15 minutes from hitting the digital shelves. Users could customize the list of future releases they wanted. Adidas this spring released adidas Confirmed for iOS devices. The app allowed users in a specified area to receive push notifications on their mobile device for sneaker releases. Big issue
Security due to bots cleaning out an online store is a big issue for the Nike brand. People excited about Nike’s products are no doubt frustrated at the prospect of having to pay above the list price to some secondary market. Protecting the bottom line via mobile. “The text messaging aspect of this is smart because of just how universal text messaging is, ” Mr. Wisnefski said. “A user might not think to check to see if a raffle is available for a pair of sneakers via an app or a Web site, but a notification a user receives as a simple text is likely to be read and keep the Nike brand top of mind. “The raffle system should be a great lead generation tool for Nike, ” he said. “It will provide them the ability to know who is most interested in their products and continually market new products and promotions to those folks. ” Final Take
Michael Barris is staff reporter on Mobile Commerce Daily, New York
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Nike SNKRS: Sneaker Release 4+ – App Store – Apple
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YOUR ULTIMATE SNEAKER SOURCEExplore, buy and unlock the best of Nike and Jordan Brand sneakers. SNKRS provides insider access to the latest launches, hottest events and exclusive releases that Nike and Jordan Brand have to THE STORYLearn about the inspiration, benefits, and heritage of featured sneakers with exclusive content, straight from the A STEP AHEADSet notifications about upcoming releases, and share news, photos and videos with friends. PURCHASE QUICKLYBuy sneakers in seconds, directly within the app. Store your billing, shipping and sizing information to expedite the THE DRAWSubmit your entry into a randomized selection system to purchase key releases.
Sep 13, 2021Version 4. 23. 0
Bug fixes and enhancements.
Ratings and Reviews
4. 8 out of 5
705K Ratings
Great app
This app is absolutely terrific! At first I was feeling dreaded on constantly trying to go to stores to get my Jordan’s just to find out that it’ll be sold out in my size anyway. When I came across this app I contemplated because I didn’t know if it was a scam or if it was actually legit. So I took the courage to order one of my Jordan’s which were the air Jordan retro 9’s that were all black. I went to my local shoe store and they were sold out at exactly 9 am so when I ordered it off the app I didn’t know if it was gonna be sold out or not, but comes to find out it wasn’t! They had my exact size and all I needed to do was create an account with my touch id passcode and just like that I got them. A few hours later it emailed me saying my order has been received and 2 days later emailed me again saying it has been shipped. About 3-4 days after I got my shoes in the mail! I just ordered another pair which was the Homage To Home retro 1’s and the same thing successfully happened. I absolutely LOVEEEEE this app and do not regret getting it, and will continue using it for here on out. 🙂
Ridiculous
I recently tried to purchase a new pair of 1’s that came out. I logged on just in time my payment info was already in all I had to do was click the purchase button come 10 o’clock and I did just that. It told me my order was pending and that they’ll let me know if I got them or not. 2 seconds later I got a notification that I “got em” and they sent me a verification email with my shipping details. They gave me an arrival date of May 29th and now today I received an email saying my order was “cancelled”. Confused, I called nike (waited 45 minutes so I assumed this happened to multiple people) and they basically said the reason my order is cancelled is because they have no more in stock. So my whole point is don’t send people verification that they “got” the shoe cause that makes it seem like you guys have an absolute pair reserved for me when you didn’t. When you purchase shoes on snkrs and they send you verification saying you “got” the shoe it actually IS FALSE they have no reserved pair for you once they check your order in which it was received in and they have no more in stock they just cancel the order. Very silly. Don’t get me wrong I believe in “first come first serve” but if I wasn’t one of the first and don’t actually have a pair reserved for me dont send me verification saying I got them then cancel my order 5 days before the day you guys TOLD me they would arrive. Makes no sense to me.
Bots killed the Game
I am a huge sneaker fanatic since a child and I remember whenever a sneaker dropped you could walk right into the store a week later and still be able to cop some heat for retail. Now a days we have a bunch of kids using bots to buy out all of the stock just to mark that sneaker up an extra $100 to $200+ above retail which is ridiculous. I haven’t won one draw yet and I’ve always been on time and ready to go to purchase whatever sneaker is available at the time and no success. Your team need to do a better job at focusing on taking out these bots so we can actually have a fighting chance to purchase a sneaker we actually want, sneakers we are actually gonna wear and not resell. This is the reason why I’ve haven’t bought a new pair of kicks in the past 2 years because I don’t wanna pay $500 for sneaker that sold retail for less than $200 that is stupid to do especially in these times. I have 2 young boys that once the time comes they are gonna wanna purchase shoes just like their daddy but I wouldn’t be able to afford buying my 2 boys the latest heat because I would have to pay resell cost or get extremely lucky which that’s just not fair. Fix this and maybe I’ll give this app 5 stars but until then you will continue to get negative reviews from not only me but other unhappy fans of this product. P. S. you have a lot of unhappy fans. (FIX THE APP/ STOP THE BOTS)
The developer, Nike, Inc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Financial Info
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Other Data
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Information
Seller
Nike, Inc
Size
135. 7 MB
Category
Shopping
Compatibility
iPhone
Requires iOS 13. 0 or later.
iPod touch
Languages
English, Catalan, Czech, Danish, Dutch, French, German, Greek, Hungarian, Italian, Japanese, Polish, Portuguese, Simplified Chinese, Spanish, Swedish
Age Rating
4+
Copyright
© Copyright 2021 Nike, Inc.
Price
Free
Developer Website
App Support
Privacy Policy
Supports
Wallet
Get all of your passes, tickets, cards, and more in one place.
Family Sharing
With Family Sharing set up, up to six family members can use this app.
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Frequently Asked Questions about nike lottery
How do you win a Nike Snkrs draw?
We use drawings through the SNKRS App and website to give you a chance to reserve some of our most in-demand, limited-edition shoes. … When a drawing goes live, @nikestore will tweet a link to the shoes on Nike SNKRS.
How does the Nike Lotto work?
The Nike SNKRS Pass is an exclusive Nike Member Reward found in the SNKRS App. When a SNKRS Pass is available, it appears in your SNKRS feed and gives you the opportunity to reserve select Nike sneakers that you can then pick up and purchase in a Nike store.
