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16 Tools to Manage Your Reputation | Practical Ecommerce
Reputation management is essential for any brand. Your company’s future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help brands of any size control their reputations.
Here is a list of tools to manage your brand’s reputation. There are tools to monitor and manage conversations, discover what prospects want, counter negative reviews, automate feedback, and more. Several of these tools are free or offer freemium plans.
Tools to Manage Your Reputation
Mention identifies every time your brand is mentioned on the web. Analyze how your brand is perceived online to strengthen your strategy and manage your reputation. Automate alerts, and monitor over 1 billion sources online. Price: Monitor one keyword for free. Premium plans start at $29 per month.
Social Mention is a social media search and analysis platform that aggregates user-generated content into a single stream. Track and measure in real-time what people are saying about you, your company, your product, or any topic. Social Mention monitors 100-plus social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Price: Free.
Google Alerts provides email updates of the latest relevant Google results based on queries. Provide a search query, along with query filters. Monitor your brand presence, and keep current on competitors or an entire industry. Price: Free.
Reputology is a review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews. Use a single dashboard to monitor all your storefronts. Set customized email alerts so your team can respond quickly. Track performance at the organization, regional, and storefront levels. Access competitive benchmarking to see how your business stacks up. Generate automated feedback collection. Price: Plans start at $110 per month.
The Brand Grader is a reputation management tool to get a snapshot of how your brand, competitor, or any other company performs online. Check with The Brand Grader regularly to see if you’re making progress and to find new marketing areas to focus on. Price: Free.
helps businesses control and repair their online reputation. Clean up your review presence and get more positive feedback on major review platforms. Get an alert the instant a new review goes live, allowing you to take action fast. will analyze negative reviews and build suppression solutions that reduce their impact on brand awareness, trust, and online authority. Contact for pricing.
SEMrush is a search engine optimization and content marketing platform. Track brand mentions and content reach. Run SEO audits and analyze any domain’s backlink profile. Unveil competitor promotion strategies. Schedule and post content on social media and then analyze the performance. Price: Plans start at $119. 95.
SentiOne is a social listening, analytics, and customer service automation suite. Monitor social media, blogs, websites, news portals, and review sites — as well as advanced sentiment analysis and audience analysis. Set benchmarks for your industry by comparing your brand results with others. Capture requests from multiple channels, and improve your customer service with artificial intelligence chatbots and voice bots. Contact for pricing.
BrandMentions provides real-time email notifications every time your brand is mentioned. Quickly sort negative mentions from the positive ones. Know where an audience is discussing your brand to join the conversation and connect. Analyze competitors to pinpoint where they get mentioned and the topics they’re focusing on. Price: Plans start at $99 per month.
BuzzSumo lets you analyze what content performs best for any topic or competitor. Explore high-performing content. Identify ideal influencers for your brand or campaign. Track comments and trends. Enter a keyword or domain to discover top content and the number of shares across Twitter, Facebook, Pinterest, and Reddit. Price: Basic is free. Premium plans start at $99 per month.
Meltwater offers comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts. Users can monitor 15-plus social media channels, blogs, product review sites, and more. Meltwater scans over 270, 000 global news sources. Track volume of mentions, potential reach sentiment, and common topics associated with your brand, publications, and influencers. Analyze your performance against competitors. Follow press releases in real-time. Contact for pricing.
GatherUp helps businesses assemble, manage, and market their customers’ experiences. See results as you capture, monitor, and grow your reputation. Add customers in seconds or automatically to request feedback and reviews with ease. GatherUp handles the requests, reminders, personalized content, and more to engage prospects. Use the Review Widget, Conversion Pop-up, and social features for marketing your best reviews and improving your SEO. Price: Plans start at $99 per month.
Reputation is a single platform for all your business’s feedback, from reviews to surveys to social listings. Track, manage, and respond to reviews in one place. Understand sentiment, analyze feedback and take action with text analytics. Build and send surveys on the sites you care about. See how you stack up against competitors. Create customized views and reports to find out what matters. Contact on pricing.
Sender Score from Validity measures the health of your email program. Identify your sender reputation and get details on how mailbox providers view your IP address. Validity also offers services to improve your results. Price: Sender Score is free. Contact on pricing for additional services.
Blacklist Check will test a mail server IP address against over 100 DNS-based email blacklists. If your mail server has been blacklisted, some email you send may not be delivered. Email blacklists are a common way of reducing spam. Use this resource regularly to confirm your sending IP or domain is problem-free. Price: Free.
Go Fish Digital, an agency, provides a variety of services for reputation management. Control the search results for brand-related queries. Improve your overall ratings on Yelp and other review websites. Push out negative Google autocomplete values with positive and neutral words. Promote and advocate key messages to hyper-targeted digital audiences. Track daily search results, reviews in real-time, and roll up data into actionable, executive-level dashboards. Contact on pricing.
Go Fish Digital
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The 5 Best Tools for Monitoring Your Online Reputation
Your online reputation can absolutely make or break your business’s success. A few bad reviews can reduce the number of phone calls and leads by quite a bit. In fact, 57% of consumers will only use a business if it has 4 or more stars! That’s a huge number of potential customers to lose. Monitoring all those reviews and mentions of your business across the web is something you can’t go without these days. Luckily, there are a lot of different tools you can use to keep an eye on things! It can be hard to choose one, though, so we’ve picked out our top choices for you. 5 top tools for online reputation monitoring 1. Reputology Reputology is one of the most popular tools for monitoring and managing your online reputation. It’s an all-in-one tool that will monitor your reviews on all of today’s top review sites. People seem to like this tool, as it’s rated with more than 5 stars on both G2 Crowd and Capterra. We’ll have to take their word for it, as the website itself doesn’t have a whole lot of information about how it works! You’ll have to set up a demo with the company to really see their system. Key features: Automated email notifications for new reviews Dashboard of helpful metrics Workflow tool for review follow-up Learn more at 2. Google Alerts This is a free, simple tool by Google that you can use for online reputation monitoring. It will monitor the web for any name or phrase you want it to look for! Simply tell it to watch for your name and it’ll send you an email when a new mention has been found. This is a tool to use in conjunction to others that specifically watch for new reviews, as it doesn’t always pick up on all your new reviews, especially if the review doesn’t specifically state your business’s name (which, a lot of them don’t). However, it’s great to use to watch for other mentions that could also impact your reputation. Key features: Real-time monitoring Free Email alerts Learn more at 3. Social Mention Ah, social media. It can be such a great tool for your business, but also such a pain to keep up with! With so many social media platforms out there, it’s especially hard to know who might be talking about your business. Luckily, there are tools like Social Mention that focus solely on watching social media for mentions of anything you’d like it to! Social Mention describes itself as “real-time social media search and analysis”. You can open it up, type anything in, and see where it’s been mentioned across the top social media platforms. You can also set up email alerts through this tool, making it really valuable for keeping an eye on your online reputation. Key features: Run a search any time Free Email alerts Learn more at 4. Mention Mention is sort of like Social Mention, but with a lot more features. Of course, that means it’s not free, but it’s definitely got some great features. It features a dashboard where you can keep track of all your social mentions, respond to them, see analytics, and more. Mention is a great tool for companies that see a fair amount of activity on social media. It can be especially helpful if you get a lot of people reaching out for support on your social channels, as it can keep those organized and help your whole team with organizing and responding to them. Key features: Robust social media monitoring Reply to mentions right in your dashboard Can work with your whole team Learn more at 5. Rize Reviews Monitoring your reviews is important, but don’t forget about increasing the number of reviews you have! A tool like Rize provides both monitoring and helping you secure more reviews. This tool features a main dashboard where you can watch any new reviews come in, as well as instant notifications. It also works to get more reviews for your business by providing an email tool that lets you ask your customers for feedback. In addition to review monitoring and generating more reviews, Rize also includes a website widget where you can feature your best reviews on your website, building trust with your visitors. Key features: Monitor all sites where you have reviews coming in Instant notifications! Tools to get more reviews Website widget Learn more at
12 of the Best Tools to Monitor Your Online Reputation – Search Engine …
Your online reputation is one of the strongest measures of your success as a business. Online life is real life; your online reputation is means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing ’s crucial that you find out about (and deal with) problems before they become a major issue, and that you can provide timely nitoring what people say about you online will help you maintain a good, how do you keep track of what people are saying about you online? Here are some of the best online reputation monitoring tools for you to check out. 1. Google AlertsGoogle has several valuable free tools for marketers and SEO professionals, and Google Alerts is one of enter your company name the same way you’d enter terms in your niche you want to get alerts example, this is an alert for [search engine marketing]:You’ll get email notifications of your mentions based on your preferences: as they happen, at least once a day, and at most once a vertisementContinue Reading Below2. Social MentionSocial Mention monitors more than 80 social media sites including Facebook, Twitter, and results also display the following information to help you measure, monitor, and improve your brand’s reputation:Strength. This refers to the likelihood that your brand is discussed on social ntiments. This is the ratio of positive mentions to negative ssion. This is the likelihood that people talking about your brand will do so Refers to the number of unique authors who write about or mention your ’s what it looks like:Another reason to use it: Social Mention is free. 3. SEMrushSEMrush allows you to monitor online mentions, including sentiment scores and resource Mrush allows limited use for free, but it’s part of the whole SEMrush package. Some things this tool allows you to do include:AdvertisementContinue Reading BelowFind mentions without industry asure your estimated referral traffic from entify mention sentiment. Analyze mentioning resource authority. 4. SentiOneSentiOne helps you to pay attention to what your customers or others generally are saying about your get access not only to real-time data but historical data, can track mentions of your brand, social profiles, or other ntiOne scours thousands of web sources to find mentions of your avoid information overload, you can easily filter the number of keywords you’re also provide data visualizations and aggregations to help make the information easier to can filter results into positive or negative mentions, where the latter can help you act quickly to avert crisis where necessary. 5. ReputologyReputology is a review management and monitoring platform that helps multi-location businesses monitor for and manage from social media sites, you can “listen” to what customers are saying about your site from industry-specific review sites in the hospitality, dining, healthcare, fitness, and real estate vertisementContinue Reading BelowReputology helps you quickly deal with negative reviews by converting them into customer service tickets. 6. ReviewPushThis online review management software helps businesses with multiple locations to monitor social media and popular review sites (e. g., Facebook, Yelp, Google, Yellowpages, Foursquare) only do you get all reviews from any site in one dashboard, but when you set up email alerts you can respond to any review, positive or negative, directly from your vertisementContinue Reading BelowYou can also see the review sites on the web or in your industry where your business is not yet, ReviewPush ranks your stores’ review performance online so you can easily see which store should improve its product or service reporting gives you reports from the corporate, regional, or store level. 7. ChatmeterChatmeter was designed to help companies collect and analyze customer feedback and improve the customer experience for multi-location brands and notifies you via email of any reviews found on over 20 local search and review vertisementContinue Reading BelowIn addition, you’ll get notifications when there’s new content about your atmeter enables you to spy on your local competitors to see how you stack up against them and what you can learn from their widget allows you to share reviews from external sites on your website and store’s, when you create a new profile on a listings’ site, your profiles on other listings sites are automatically updated with any current also give you a useful brand visibility score, to check your brand’s online presence against its biggest local competitors. 8. RankRangerRankRanger is a commonly used SEO tool but has a robust reputation manager, as tool allows you to check the search engine results for negative or slanderous content, as well as monitoring SERP changes and how your work on reputation management impacts your visibility. 9. Reputation HealthIf you have a medical practice, or you offer SEO and other online marketing services to medical practices, you may need Reputation offers reputation management and online review monitoring for vertisementContinue Reading BelowThis tool also monitors 23 review sites related to the medical practice including DrScore, HealthGrades, UcompareHealthcare, and putation Health collects online mentions and practice reviews and sends you email alerts. Quality metrics in medical practices are always important, but this kind of reputation monitoring can make sure you stay ahead of any issues. 10. MeltwaterWhat started as a press clipping service that scanned news sources to get keywords relevant to customers has since evolved into a full-blown media monitoring, Meltwater goes beyond press monitoring by adding social media listening into the mix with real-time vertisementContinue Reading BelowIt still offers the largest global media database, so you can see all mentions in the news media, you’re keen on knowing who’s talking about your competitors or where they’re getting features, or how many mentions they’re getting daily, weekly, or monthly in comparison to yours, you can track that via you can see reports and analytics in your Meltwater dashboard, you can also transform these reports into presentations directly from the dashboard to share them with internal teams. 11. HootSuiteHootSuite allows you to manage security, automate compliance, and mitigate digital risk across all your digital channels with content scheduling and a workflow with can spot, track, and analyze sentiment trends, even building social intelligence into your strategy. 12. BuzzSumoBrand monitoring might not be the first thing you associate with BuzzSumo, but if you’re already using the tool you should know it has robust and useful brand monitoring services Sumo allows users to keep an eye on coverage, monitor their competitors, and respond to industry vertisementContinue Reading BelowConclusionYou can manually perform searches for your brand’s name on search engines or social media sites, but you’ll likely find a handful of results at best (not to mention the sheer drudgery and valuable time you’ll need to spend on such an undertaking daily, weekly, or monthly) tools above will help you more easily and efficiently monitor your online one that works best for your Resources:How Negative Reviews Impact SEOWhy Authentic Content Marketing Matters Now More Than EverReputation Management SEO: A Beginner’s GuideImage CreditsAll screenshots taken by author, December 2020
Frequently Asked Questions about monitor online reviews
How can I monitor reviews online?
5 top tools for online reputation monitoringReputology. Reputology is one of the most popular tools for monitoring and managing your online reputation. … Google Alerts. This is a free, simple tool by Google that you can use for online reputation monitoring. … Social Mention. Ah, social media. … Mention. … Rize Reviews.Mar 1, 2019
What is the best way to monitor online profiles?
Monitoring what people say about you online will help you maintain a good reputation….12 of the Best Tools to Monitor Your Online ReputationGoogle Alerts. … Social Mention. … SEMrush. … SentiOne. … Reputology. … ReviewPush. … Chatmeter. … RankRanger.More items…•Mar 1, 2021
How do I monitor Google reviews?
How to monitor a Google Local ReviewSearch for the brand name on Google.On the right-hand side of the page, you will notice the Local Reviews link under the brand name. … Once clicked, the reviews will open in a pop-up window.Please copy the URL at the top of the search bar. … Go into your Basic Alert settings.More items…