How To Monetize Snapchat
Snap Spotlight Submission and Revenue Terms
ARBITRATION NOTICE: THESE TERMS CONTAIN AN ARBITRATION PROVISION A LITTLE LATER ON. IF YOU LIVE IN THE UNITED STATES OR IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED IN THE UNITED STATES, EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THE ARBITRATION PROVISION OF THE SNAP INC. TERMS OF SERVICE, YOU AND SNAP INC. AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY MANDATORY BINDING ARBITRATION PROVISION IN THE SNAP INC. TERMS OF SERVICE, AND YOU AND SNAP INC., WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED OUTSIDE OF THE UNITED STATES, THEN YOU AND SNAP GROUP LIMITED AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY THE BINDING ARBITRATION PROVISION IN THE SNAP GROUP LIMITED TERMS OF SERVICE. Welcome to Spotlight, an entertainment platform for user-generated content on Snapchat where you can enjoy some of the most entertaining Snaps from the Snapchat community. Spotlight is a “Service” as defined in our Terms of Service, which, along with our Community Guidelines, The Spotlight Guidelines & FAQ, and any other terms governing the Service, are incorporated by reference into these Snap Spotlight Submission and Revenue Terms (the “Spotlight Terms”). Please also review our Privacy Policy to learn how we handle information when you use the Services. Please read these Spotlight Terms carefully. These Spotlight Terms form a legally binding contract between you (or your organization) and Snap Inc. (if you live in the United States or if you are using the Services on behalf of a business with its principal place of business located in the United States) or Snap Group Limited (if you live or are using the Services on behalf of a business with its principal place of business located outside of the United States). To the extent these Snap Spotlight Submission and Revenue Terms conflict with other terms governing the Service, these Snap Spotlight Submission and Revenue Terms will control solely with respect to your use of Spotlight. All capitalized terms used but not defined in these Snap Spotlight Submission and Revenue Terms have their respective meanings as set forth in the applicable terms governing the Service. Please print a copy of these Spotlight Terms and keep them for your DESCRIBED IN MORE DETAIL BELOW, IF YOU QUALIFY, YOU MAY RECEIVE PAYMENTS FOR YOUR SERVICES IN CONNECTION WITH SNAPS YOU SUBMIT TO SPOTLIGHT FOR ANY APPLICABLE DAY DURING THE ELIGIBILITY PERIOD IN WHICH A SNAP YOU SUBMIT SATISFIES THE APPLICABLE ELIGIBILITY CRITERIA. ONLY A SMALL PERCENTAGE OF CREATORS SUBMITTING SNAPS TO SPOTLIGHT WILL RECEIVE PAYMENTS. 1. Requirements and Rights for Content You Submit to SpotlightAny eligible Snapchat user can submit their messages (which we call “Snaps”) to Spotlight (each user who submits a Snap to Spotlight, a “Service Provider” or “Creator”). Any Snaps submitted to Spotlight are “Public Content, ” as that term is defined in Section 3 of the Snap Inc. Terms of Service or Section 3 of the Snap Group Limited Terms of Service (whichever is applicable to you based on where you live or, if you are using the Services on behalf of a business, where that business’s principal place of business is located). Because Snaps are Public Content, for any Snaps you submit to Spotlight, without limiting any other obligations that you may have, (i) you must have any necessary third-party rights including, without limitation, music copyrights and rights of publicity, for all content in your Snaps, (ii) when you appear in, create, upload, post, or send Public Content, you grant Snap, our affiliates, and our business partners the unrestricted, worldwide, royalty-free right and license for the duration of such rights to use your name, likeness, and voice, including in connection with commercial or sponsored content, (iii) because you grant us a sublicensable right to make derivatives of your content, you grant us and other users of the Services the royalty-free right to copy, edit, and separately synchronize, publicly communicate and perform, and otherwise use and distribute any content (including without limitation, audio and/or video in your Snap) to create new content, including new Snaps and new Public Content, and (iv) other than the potential to receive money as a Creator as described in these Snap Spotlight Submission and Revenue Terms, you will not be entitled to any compensation from Snap, our affiliates, our business partners, or, if applicable, other users, if your Snap, your content, sound recordings, compositions, or your name, likeness, or voice is conveyed through the Service, either on the Snapchat application or on one of our business partner’s Snaps submitted to Spotlight must comply with these Spotlight Terms. Prior to distribution in Spotlight, Snaps may be subject to review for compliance with these Spotlight Terms, in accordance with Snap’s moderation algorithms and procedures, and Snaps that do not comply may not be in Spotlight will be distributed through Snap’s proprietary content distribution algorithm. To maintain the quality of Spotlight, we may also limit the number of Snaps that Creators can submit over a certain period of time, based on Snap’s criteria for the performance of content on the Snapchat application, and if you exceed the limit, you will be notified when you submit to Spotlight. 2. Spotlight Payment EligibilityTo encourage and incentivize you to perform the services of creating and posting your Snaps to Spotlight, we would like to pay you for your services if you qualify as described in these Spotlight Terms. Only a small percentage of Creators submitting Snaps to Spotlight will receive payments. Snaps submitted to Spotlight prior to your agreement to these Spotlight Terms will not be eligible for payments. Payment may be funded either by Snap or from a portion of the proceeds we receive from advertisements distributed in Spotlight during that day, if any, (our payment to you, as potentially modified below, the “Service Payment” or just “Payment”) be a “Qualifying Snap”, a Snap that you submit to Spotlight must have performed well enough in Spotlight during a single day calculated using Pacific Time, based on our proprietary payment formula, to have accumulated at least a $250 USD Payment in that day (“Value Threshold”). If a Snap you submit to Spotlight achieves the Value Threshold during a day in the first 7 days after it is submitted to Spotlight (“Eligibility Period”), then subject to your satisfaction of all other criteria set forth in these Spotlight Terms, you will be eligible to receive payment for your services in connection with your Qualifying Snap for that day. Payments will be allocated to eligible Creators that meet the Value Threshold, in accordance with our proprietary payment formula, which may be adjusted by us from time-to-time, and which is based on a number of factors, which may include the total number of unique video views attributable to your specific Snap, the relative performance of your Snaps compared to other Snaps in Spotlight, and the geographic location of your Snaps and/or users viewing your Snaps. Whether you reach the Value Threshold, and the amount of any Payment you may be eligible to receive, may be impacted by our moderation and/or content suggestion algorithms and procedures, which may prioritize content by taking into account a number of factors, including the total number of unique video views and favorites attributable to a Snap, the number of daily users who view your content, the time spent by users viewing your content, your geographic location and account status, the past performance of your content, whether your content utilizes Snap technology (e. g., Snapchat Camera, Lenses, Filters, Sounds, etc. ), whether your content relates to relevant trends and topics, which we may publish from time to time via the Trending page in the Snapchat application or on the Spotlight Tips & Tricks page, and whether your content and account adhere to the Spotlight Terms and Guidelines portion of the Spotlight Guidelines. Qualifying Snaps will be accounted for in our internal systems through the use of “Crystals, ” which are a unit of measurement that we use to track and record your Qualifying Snaps during a given period. The number of Crystals that we record for Qualifying Snaps may vary depending on our internal criteria and formulas, which we may modify from time to time in our sole discretion. You may view the estimated number of Crystals that we have recorded for your Qualifying Snaps by going to My Profile (“Profile”). Please note that any such numbers viewable through your Profile are preliminary estimates calculated for our internal accounting purposes. Crystals are solely an internal measurement tool utilized by us to track Qualifying Snaps and measure the popularity of your content. For clarity, Crystals are not intended to confer or imply any rights or represent any obligations, do not constitute property, are not transferable or assignable, and may not be purchased or the subject of a sale, barter, or yment amounts for eligible users will be determined based on the final number of Crystals we have recorded for that Creator’s Qualifying Snaps during a given period in accordance with our proprietary payment formula, which may be adjusted by us from time to time. In determining whether a Snap you submit to Spotlight is a Qualifying Snap, we may exclude what we call “Invalid Activity, ” i. e., activity that artificially increases the number of views or other viewership metrics of your Snaps. Invalid Activity will be determined by Snap in its sole discretion at all times and includes, but is not limited to, (i) spam, invalid queries, or invalid impressions generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your mobile device, mobile devices under your control, or mobile devices with new or suspicious accounts; (ii) impressions generated by payment of money or other inducements to third parties, false representation, or the offer to trade views of Snaps; (iii) impressions generated through activity that is otherwise in violation of the terms that govern the Service, and (iv) clicks or impressions co-mingled with any of the activity described in (i), (ii), (iii), and (iv) light, and the ability to receive Payments, will only be available in a limited number of countries, which are listed in the The Spotlight Guidelines & FAQ (the “Eligible Countries”). At any time, Snap may add or remove countries to the list of Eligible Payments made will be disbursed to your payment account with Snap’s authorized third-party payment provider (“Payment Account”), provided that you have complied with these Spotlight Terms and our third-party payment provider’s procedures. 3. Payment Account EligibilitySubject to these Spotlight Terms, only Creators meeting all of the following requirements will be eligible to receive Payments from Snap:You must be present in an Eligible Country at the time you submit your Snap to you’re an individual, you must be a legal resident of an Eligible Country, and you must have reached the legal age of majority in your jurisdiction or be at least 16 years old and have obtained the required parental or legal guardian consent(s) in accordance with our reserve the right, on behalf of ourselves, our affiliates, and our third-party payment provider, to require verification of the Contact Information (defined below) provided by you, as well as parental/legal guardian identity and consent for minors as a condition of payment under these Spotlight you’re an entity, or have authorized us to transfer your Payments to your business entity in accordance with our and our authorized third-party payment provider’s procedures, you or such entity (as applicable) are incorporated, headquartered, or have an office within an Eligible have provided Snap and its authorized third-party payment provider with accurate contact and other information as required, so that Snap or its third-party payment provider may contact you and cause payment to be made to you (or your parent/legal guardian(s) or business entity, if applicable) if you qualify for a Snapchat account and Payment Account are active, in good standing (as determined by us and our third-party payment provider), and in compliance with these Spotlight will not be eligible to receive, and we will not pay you, any Payment if you (or your parent/legal guardian(s) or business entity, if applicable) do not pass our, or our third-party payment provider’s, compliance review. Such reviews are conducted periodically and may include, but are not limited to, a check to determine if you appear on any restricted party list maintained by any relevant government authority, including the U. S. Specially Designated Nationals List and Foreign Sanctions Evaders List. In addition to any other uses described in these Spotlight Terms, the information you provide to us may be shared with third parties in order to verify your identity, conduct compliance reviews, and complete the payment you are (i) an employee, officer, or director of Snap or its parent, subsidiaries, or affiliated companies, or (ii) a government entity, subsidiary or affiliate of a government entity, or member of a royal family, you will not be eligible for Payments. In addition, if you have been engaged by or on behalf of Snap outside of these Spotlight Terms to test or provide content specifically for Spotlight, you will not be eligible for Payments for content you created during the term of that engagement. 4. Payment Notification and ProcessIf a Snap you submitted to Spotlight achieves the Value Threshold and otherwise complies with these Spotlight Terms, then we will notify you of your eligibility by sending you a notification via the Snapchat application. In order to receive Payment for your services in connection with your Qualifying Snaps, if any, you must provide us with complete and accurate contact information, including your legal first and last name, email, phone number, state and country of residence, and date of birth (“Contact Information”), and you (or your parent/legal guardian(s) or business entity, as applicable) must create and complete all necessary requirements for a Payment Account. Subject to your compliance with these Spotlight Terms, then, to the extent permitted by law, you (or your parent/legal guardian(s) or business entity, as applicable) will be able to request Payment by selecting the relevant option in your Profile. In order for you to validly request a Payment, we must first have recorded and attributed to you at least enough Crystals to meet a minimum Payment threshold of $100 USD (“Payment Threshold”) NOTE: IF (A) WE HAVE NOT RECORDED AND ATTRIBUTED ANY CRYSTALS TO ANY QUALIFYING SNAP FROM YOU FOR A PERIOD OF ONE YEAR, OR (B) YOU HAVE NOT VALIDLY REQUESTED A PAYMENT PURSUANT TO THE IMMEDIATELY PRECEDING PARAGRAPH FOR A PERIOD OF TWO YEARS, THEN — AT THE END OF THE APPLICABLE PERIOD — WE WILL DISBURSE PAYMENT TO YOUR PAYMENT ACCOUNT IN AN AMOUNT BASED ON ANY CRYSTALS THAT WE HAVE RECORDED AND ATTRIBUTED TO YOUR QUALIFYING SNAP(S) THROUGH THE END OF SUCH PERIOD, PROVIDED THAT IN EACH CASE: (I) YOU HAVE REACHED THE PAYMENT THRESHOLD, (II) YOU HAVE CREATED A PAYMENT ACCOUNT, (III) YOU HAVE SUPPLIED ALL NECESSARY CONTACT INFORMATION AND ANY OTHER INFORMATION REQUIRED TO EFFECTUATE PAYMENT TO YOU, (IV) WE HAVE NOT YET MADE PAYMENT TO YOU IN CONNECTION WITH ANY CRYSTALS THAT WE HAVE RECORDED AND ATTRIBUTED TO SUCH QUALIFYING SNAP(S), (V) YOUR SNAPCHAT ACCOUNT AND PAYMENT ACCOUNT ARE IN GOOD STANDING, AND (VI) YOU ARE OTHERWISE IN COMPLIANCE WITH THESE CREATOR TERMS AND OUR THIRD-PARTY PAYMENT PROVIDER’S PROCEDURES AND TERMS. IF, HOWEVER, AT THE END OF THE APPLICABLE PERIOD YOU HAVE NOT SATISFIED ALL OF THE FOREGOING REQUIREMENTS IN FULL, THEN YOU WILL NO LONGER BE ELIGIBLE TO RECEIVE ANY PAYMENT RELATED TO SUCH QUALIFYING SNAP(S). Payments may be made to you on behalf of Snap by subsidiary or affiliate entities or other authorized third-party payment providers, which may act as the payor under these Spotlight Terms. Snap will not be responsible for any delay, failure, or inability to transfer Payments to your Payment Account due to any reason out of Snap’s control, including your failure to comply with these Spotlight Terms or the terms of the applicable Payment Account. Snap will not be responsible if, due to any reason out of Snap’s control, someone other than you (or your parent/legal guardian(s) or business entity, as applicable) requests Payment based on any Crystals that we have recorded and attributed to your Qualifying Snaps using your Snapchat account or transfers Payments using your Payment Account information. If you authorize Snap to transfer Payments to a business entity in accordance with our and our authorized third-party payment provider’s procedures, you acknowledge and agree that Snap may transfer any and all amounts payable to you under these Spotlight Terms to such business entity, subject to compliance with these Spotlight Terms. Payment will be made in United States dollars, but you may elect to withdraw the funds from your Payment Account in your local currency, subject to use, exchange, and transaction fees, as further explained in The Spotlight Guidelines & FAQ, and subject to our third party payment provider’s terms. Any Payment amounts shown in the Snapchat application are estimated values and may be subject to change. The final amounts of any Payments will be reflected in your Payment Account. In addition to our other rights and remedies, we may, to the extent permitted by law, without providing a warning or prior notice, withhold, offset, adjust, or exclude any Payments to you under these Spotlight Terms for suspected Invalid Activity, failure to comply with these Spotlight Terms, any excess Payments made to you in error, or to offset such amounts against any fees you owe us under any other represent that all information you provide to us or our subsidiaries, affiliates, or authorized payment provider, is truthful and accurate, and that you will maintain the accuracy of such information at all times. 5. TaxesYou agree and acknowledge that you have sole responsibility and liability for any and all taxes, duties, or fees relating to any Payments you may receive in connection with the Service. Payments are inclusive of any applicable sales, use, excise, value added, goods and services or similar tax payable to you. If, under applicable law, taxes are required to be deducted or withheld from any Payments to you, then Snap, its affiliate, or its authorized third-party payment provider may deduct such taxes from the amount payable to you and pay such taxes to the appropriate taxing authority as required by applicable law. You agree and acknowledge that payment to you as reduced by such deductions or withholdings will constitute full payment and settlement to you of amounts payable under these Spotlight Terms. You will provide Snap, its subsidiaries, affiliates, and any authorized payment provider with any forms, documents or other certifications as may be required to satisfy any information reporting or withholding tax obligations with respect to any Payments under these Spotlight Terms. 6. Advertising on SpotlightSpotlight may contain advertisements. You agree that you are engaging us, our affiliates, and our third-party partners, with no payment from you, to distribute advertising on the Spotlight Service in our sole discretion. You agree to facilitate the distribution of such advertisements by agreeing to these Spotlight Terms, abiding by the Guidelines portion of The Spotlight Guidelines & FAQ, and continuing to provide Snap with access to any Snaps you submit to Spotlight subject to these Spotlight Terms. We will determine all aspects of the advertisements distributed on the Spotlight Service, if any, including the type, format, and frequency of the advertisements distributed in connection with your Snaps submitted to Spotlight, in our discretion. We also reserve the right, in our discretion, to not show advertisements on, in, or alongside your Snaps on Spotlight for any reason. 7. Your Representations and Warranties You represent and warrant that: (i) you have reached the age of legal majority in the place of your legal residence (if an individual), and otherwise have the full right, power, and authority to enter into these Spotlight Terms on your own behalf and on behalf of any entity for which you are acting, or you have obtained parental/legal guardian consent, as required in your country of residence, to agree to these Spotlight Terms; (ii) you have obtained all necessary third party rights, including rights of publicity and privacy and any other rights with respect to name, likeness, and voice, for the appearance of any individual in your Snaps, and all necessary parental or legal guardian(s) consent for the appearance of any individual in your Snaps who is under the age of eighteen (18) or any other applicable age of majority, (iii) you have read, understand, and agree to comply with all of these Spotlight Terms, including but not limited to our Terms of Service, Privacy Policy, Community Guidelines, and Guidelines portion of The Spotlight Guidelines & FAQ; (iv) the Snaps you submit to Spotlight are created solely by you, do not infringe, violate, or misappropriate any third-party rights, including, but not limited to, copyright (including master, synch, and public performance music copyright rights), trademark, publicity, privacy, or any other applicable right, and comply with applicable law; (v) you will make any required payments to any third parties with respect to your Snaps and you will not cause Snap to incur any liability to any third party as the result of distributing your content; and (vi) if you are a legal resident of a country other than the United States, you were physically located outside of the United States when you performed the services of creating and posting the Snaps you submit to Spotlight and facilitating the distribution of advertisements in connection with the Snaps you submit to Spotlight. 8. ConfidentialityYou agree that any non-public information that may be provided by Snap is confidential and that you will not disclose it to any third party without Snap’s express, prior written approval. 9. PrivacyThis section supplements the information we provide in our Privacy Policy and Privacy light Snaps are public. You understand that Snaps you submit to Spotlight are Public Content and may be visible to all Snapchat users, as well as non-Snapchat users on other services and formation we collect. When you submit Snaps to Spotlight, we collect information on its use and interactions, such as the number of views, view time, favorites, screenshot captures, and number of sends it gets in or from Snapchat. For a detailed overview of information we collect, see our Privacy we may use Spotlight Snaps. The main reason we collect information from Spotlight Snaps is to offer you the Spotlight Service. In addition to Section 1 of these Spotlight Terms and the purposes disclosed in our Privacy Policy, we and others may use your Spotlight Snaps in the following ways:We may feature Spotlight Snaps in Snapchat, including in Discover as part of a Curated Story, Publisher Edition, or users may edit or use your Spotlight Snaps, share your Spotlight Snaps in Chat with their Friends, share a link to your Spotlight Snaps through other non-Snapchat services (such as messaging services), and share a link to your Spotlight Snap on third-party you decide to add a location tag to your Spotlight Snap, your Spotlight Snap may also be associated with a Place and appear on the Snap may feature your Spotlight Snaps in Search and associate them with Pages, for example, if your Snap uses a certain Lens, sound or other distinct you submit a Snap to Spotlight, other users may favorite the Snap, and that favorite Spotlight Snap will appear in that user’s private Favorites may analyze Spotlight Snaps for trends, analytics, research and development, optimization, and machine contact you about Payment Account eligibility and reach out to you for other questions about your Spotlight Snaps or our use of your Spotlight tention of Spotlight Snaps. Spotlight Snaps submissions may be stored indefinitely and may be visible on Snapchat for long periods of time — sometimes for months or ntrol over your Spotlight Snaps. You can manage Snaps submitted to Spotlight in your Profile. You can also use Download My Data to obtain a copy of information, so you can move it or store it wherever you want. See the Section Control Over Your Information for more information on controls you have, including your right to request a copy of your aring information with third parties. We may share information about you with service providers who perform services on our behalf, such as third-party payment providers, as described in Section 3 of these Spotlight course, if you still have questions about how your data is handled, just contact us. 10. Termination; SuspensionIn addition to any other rights or remedies we may have, we reserve the right to suspend or terminate the distribution of your Snaps in Spotlight, the revenue program related to Spotlight, the Spotlight Service, or your access to either of the foregoing. In the event that you do not comply with these Spotlight Terms, then you may be disqualified from eligibility to receive any unpaid amounts that have accrued but have not yet been transferred to your Payment Account. If at any time you don’t agree to any portion of these Spotlight Terms, you must stop using Spotlight or the applicable parts of the Service. 11. No Agency RelationshipNothing in these Terms will be construed to imply a joint venture, principal-agent, or employment relationship between you and Snap. 12. NotificationAs mentioned above, if Snap determines you may be eligible to receive a Payment, Snap or our third-party payment provider will notify you via the Snapchat application, the Contact Information you provided in your user profile, including the email address, or through our official Snapchat account Team Snapchat. Snap may also contact you regarding your Snaps that are not eligible to receive Payments and for other reasons. Please check your Snapchat notifications often, keep your email and phone number up to date, and verify your email. If you previously blocked or removed Team Snapchat from your friends, you agree that we may reinstate Team Snapchat so that you will receive official messages from us on Snapchat. 13. Arbitration and Governing LawAs a reminder, these Terms incorporate the Snap Inc. Terms of Service or the Snap Group Limited Terms of Service (whichever is applicable to you based on where you live or, if you are using the Services on behalf of a business, where that business’s principal place of business is located). Although all of the Snap Inc. Terms of Service or the Snap Group Limited Terms of Service (whichever is applicable) apply to you, we wanted to specifically point out that these Terms are governed by the Arbitration, Class-Action Waiver, and Jury Waiver provision, Choice of Law provision, and Exclusive Venue provision of the Snap Inc. Terms of Service (if you live, or the business you are acting on behalf of has its principal place of business located, in the United States) or the Dispute Resolution, Arbitration provision, Choice of Law provision, and Exclusive Venue provision of the Snap Group Limited Terms of Service (if you live, or the business you are acting on behalf of has its principal place of business located, outside of the United States). ARBITRATION NOTIFICATION: EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THE ARBITRATION PROVISION OF THE SNAP INC. TERMS OF SERVICE, YOU AND SNAP AGREE THAT CLAIMS AND DISPUTES, INCLUDING STATUTORY CLAIMS AND DISPUTES, ARISING BETWEEN US WILL BE RESOLVED BY THE MANDATORY BINDING ARBITRATION PROVISION OF THE SNAP INC. TERMS OF SERVICE IF YOU LIVE IN THE UNITED STATES OR IF YOU ARE USING THE SERVICES ON BEHALF OF A BUSINESS WITH ITS PRINCIPAL PLACE OF BUSINESS LOCATED IN THE UNITED STATES, AND YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. 14. MiscellaneousFrom time to time, we may revise these Snap Spotlight Submission and Revenue Terms. You can determine when these Snap Spotlight Submission and Revenue Terms were last revised by referring to the “Effective” date at the top. Any changes to these Spotlight Terms will become effective on the “Effective” date above, and will apply to your use of the Services after that time. You agree to review these Spotlight Terms, including any updates, regularly to ensure that you are familiar with the most recent version of such terms. By using the Service following the public posting of updated Spotlight Terms, you will be deemed to have agreed to the updated Spotlight Terms. If you do not agree to the modifications you must stop using the Service. If any provision of these Snap Spotlight Submission and Revenue Terms is found unenforceable, then that provision will be severed and will not affect the validity and enforceability of any remaining provisions.
How to Make Money on Snapchat in 2021: Your Ultimate Guide
Snapchat is a messaging app, with over 200 million users daily. When you can reach so many people in one place, there are many opportunities. Below, you will discover how to make money on Snapchat in 2021 and grow your account.
What Is Snapchat?
It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. It is an app that you can download on your smartphone, create an account, and start connecting with other people.
The focus of the app was on sharing images or snaps. For this reason, it has created many filters and options when you take images or make videos. The best part is that users can’t save or share the images they receive. Once you see them, the app deletes them.
This is a great way to make sure you will have complete privacy. It gives freedom to try different things, and many members share weird or funny images. It is the only popular messaging app that offers this feature. You can easily take a snap, which is the word used for the images, share it with one or more persons, and the app will delete the image.
Compared to other social apps, it does not have a feed or posts like Instagram. It looks more like Messenger with extra features when it comes to images and better privacy. Snapchat is not available on a desktop or your laptop. If you decide to use it for fun or making money, your activity depends on the hours you use your phone.
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Why Is Snapchat A Great Place To Make Money
Snapchat does not include any ads that use to earn money like YouTube, so you need to promote a product or service. Even if you decide to become a Snapchat influencer, you need to grow your following around a niche. Snapchat is the right place to promote a product for the following reasons:
1. Fun Way To Engage With Other People
Most social networks allow you to follow other people. You must then create content, engage with likes or comments, and figure out ways to do a better job than a competitor in your niche. This process is not always fun. It can be difficult and boring when you create a new account and growing an audience on other platforms.
Snapchat allows you to send snaps in a few clicks and encourage to share their images as well. It is a more interesting way to reach your followers and requires more creativity than other alternatives.
2. Attract New Followers
You can quickly grow your following if you target young audiences. Most users are between 13 and 29 years old. You need snaps that are interesting for these age groups. Of course, you must add value to these people like any other platform.
3. Show Them You Are A Real Person
Many business accounts use automation tools and social media managers to run their accounts. In many cases, the content or their messages are not natural. Snapchat needs engagement between real persons. You have to bring your personality into the app if you want other users to relate with you.
4. Share Images With Tips and Insights
If you have created an account to make money, you probably focus on a niche or a product. When people follow you, they expect to learn more. It’s a great opportunity to send snaps with tips or insights to build trust with the followers.
It is not spam because people expect to receive these types of messages. On the other hand, sending personal messages with promotions on platforms like Facebook and Twitter is spam.
5. Follow The Trends
Snapchat is a popular app for young teenagers and young adults. However, they don’t have many users of older ages, and most businesses avoid it. Only 5% of businesses and marketers are already on Snapchat.
If you create an account to make money, you will not have many competitors. You will prove that you are not scared of the new marketing types and can follow the trends.
3 Ways To Make Money On Snapchat
There are three ways to make money on Snapchat. While these ways have many subcategories, you don’t have the range of other platforms. However, they are enough for most Instagram users that want to earn money:
1. Sell Your Snaps
If you are an influencer on Snapchat or have a big audience, some companies will want to advertise their products to your followers. The value of your snaps depends on the Fanbytes Score and your followers. The Fanbytes score is from 0 to 100, depending on your engagement with the target audience.
This method is quite simple, but it can take time. You need to start getting followers and engagement. You will read suggestions on how to grow your account in this post.
2. Affiliate Marketing
Affiliate marketing can work with any audience and platform. When you promote other people’s products, you can earn a commission per sale. It is quite different than sponsored snaps because you get paid only for the results. Also, you can join affiliate programs and promote products even if you have a few followers. For example, Clickbank is free to join and has no requirements for beginners.
The main benefits are that you can start right away and earn more money than other methods because of the big commissions. However, you don’t get paid when you don’t make sales.
It is important to promote the right products. This process is easy when you have a niche-focused following. For example, your niche can be fitness, photography, movies, food, personal development, etc. Then, you promote products relevant to this niche.
You can post affiliate links or send traffic to a website that includes your links. The second option tends to be more effective because you can mention a few benefits before sending them to a sales page. If you don’t have a website, you can use Jimdo that includes simple templates to promote your product.
3. Sell Your Products Or Services
If you have an online store, a product, or a service that you can sell to make money, you can find buyers on Snapchat. It needs a similar strategy to affiliate marketing.
You need to send traffic to an external page where they can complete a purchase. If you are a beginner, you can create a dropshipping store on Jimdo. You will add other people’s physical products, and when you make a sale, they will ship them for you.
You can follow the same process with services. If you have a gig on a freelance platform or want to find clients directly, you can send messages with your offers.
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How To Get Traffic With Snapchat
If you follow the last two methods to make money, you will need to send traffic to another page. The good news is that there are four ways to achieve that.
1. Snap Ads
It is one of the advertising methods of Snapchat. You can set short video ads that appear on the screen of your target audience. You can target Snapchatters based on their demographics, interests, and behaviors. The ads are similar to other social media ads, but Snap Ads has not many competitors like Facebook and Twitter.
You can add a call to action on each ad that motivates the user to watch a longer video, visit a website, download an app, or read an article. The goal of Snap Ads is to get traffic on a website or increase engagement.
2. Geofilters
This is a free way to promote a brand name. For example, you can use it to promote your website, online store, or offline business. You can create a free geofilter for a public place that is important for your business. It can be a park in your area, your neighbor, or an event. In every case, you can add a logo but not links or contact details.
People love geofilters and use them to take snaps. If they like your geofilter, they can use it in many images and share it with their friends. It is not a direct way to get traffic like Snap Ads, but you can test it and check the results.
3. Sponsored Lenses and Posts
It is another fun way to promote your brand on Snapchat. Branded lenses include your logo or the product you want to promote. When users share sponsored lenses, they look like brand suggestions from their friends.
Many big brands use sponsored lenses to increase brand awareness and get more sales. In some cases, it is not the best option if you want to get sales fast.
4. Send Snaps To Your Followers
The only way to get free traffic from Snapchat is to engage with your followers and create conversations. You can send images and videos that present your products, text messages, or your links.
The goal is to make them click your affiliate link or the link of your website. You can also add it to your image or video instead of posting it directly. However, it is important to add some value before making an offer.
You can make a video with tips and mention the product. For example, if you mention ten ways to lose weight, one of these ways will be your product. It is ok to be creative and figure out different ways to get clicks on your links.
How To Grow Your Snapchat Following
You need to grow your following if you want to make serious money on Snapchat. There is not a minimum number, but we need to gain as many followers as possible. Here are ten effective ways to get followers.
1. Add Friends With The Adress Book
The first suggested step by Snapchat is to add your contacts via the address book. It is an easy way to get followers fast. Snapchat will use their phone numbers to find them on the app. If they are on the app, it will add as your Snapchatters. Then, they will get a notification to follow you back.
This is a good idea because most people tend to follow back people they already know. Many new users start with hundreds of followers by using their contacts alone.
If you want to go one step further, you can add any phone numbers from other sources. For example, you can find your Facebook friends or small businesses can add phone numbers of their leads and customers on the address book.
2. Add Your Email Subscribers
Snapchat does not have a feature to add email subscribers to your following, but it is an excellent idea to let your subscribers know you have created a new account. Affiliate marketers and store owners tend to have email lists. If you don’t have a list and don’t want to create one, you can skip this step.
If you have a big list, you can send it only to subscribers of younger age. You can offer rewards to those who will follow you, like free content or coupons about a product.
3. Add Snapchat To Your Website
The same applies if you have a website. You can add a link to Snapchat on the sidebar or below the content. Some visitors will be interested in following you on Snapchat and other platforms. Of course, we assume that you promote this website on your Snapchat as well. If you promote a different website later, it would be confusing for your followers.
4. Send Direct Messages With Your Snapchat Link
When you use other social networks, you can request from your followers to check your Snapchat account. Many of them will decide to follow you because they want to get your updates. Followers from other social apps like TikTok and Instagram have even more chances to follow you again.
You can write something simple to invite them. For example, explain that you have created a new account, the content they will receive, and any other benefits of your Snapchat followers.
5. Post Your Snapcode on Social Media
You can promote your new Snapchat account on other social networks. It is free and easy to write a few short posts and share your Snapcode. Some followers or friends will decide to follow you on Snapchat, which may motivate them to create a new account.
You can plan to write multiple posts with different calls to action. Multiple posts can reach more people. The right number depends on the platforms. For example, you need more posts on Twitter than Facebook to reach the same number of followers.
6. Connect With Influencers
One of the best investments in the online world is to connect with influencers. They can send tons of traffic to your website or help smaller accounts grow their following fast.
You can search for influencers in your area or your niche. Then, you can figure out ways to contact them. The easiest way is to send them a message and ask for more information.
7. Ask For Suggestions
Some platforms have features that allow other people to suggest an account. For example, Facebook users can invite friends to pages even if they have not created them.
Snapchat includes the same feature. Other people can suggest your account to their followers. So, you can encourage them to do it. It takes less than one minute to do this process.
If you have a new account on Snapchat with a few followers, you can request followers’ suggestions on Twitter, Facebook, and Instagram. They can write a simple tweet or a simple post with your Snapcode or share your posts that mention it.
8. Run Contests On Social Media
You can run contests that offer a reward. The participants must follow you on Snapchat to be eligible for the contest, and then you can add more required actions if you want.
Contests are a great way to get the attention of other social media users and help you grow your following. You can use software for the contest and choose the winners from a random draw.
9. Use Paid Ads
You can target people that follow the official page of Snapchat on Facebook. There are other groups and pages from Snapchat fans as well. It will take a few dollars to start putting your Snapcode in front of their eyes and ask for a follow.
Conclusion
Snapchat is a unique messaging app. The users feel comfortable to send photos and videos because of privacy protection. If you want to make money on Snapchat, you need to become a part of their app and have fun. If you plan to promote a product, figure out creative ways to do it with your snaps and stories.
The biggest advantage, compared to other methods and platforms, is the lack of competition. Most internet marketers and businesses are not on Snapchat yet. We can assume that they don’t know how to use it for marketing because the potential of the app is huge.
If you keep building your following and engage with them, your efforts will get results sooner or later. The USA alone has over 100 million users, and you can get your share in this audience.
How to Make Money on Snapchat | 9 Ways to Monetize …
Want to learn how to make money on Snapchat? Snapchat has unique opportunities for businesses to reach a younger demographic, but it’s also an option for freelance graphic designers and influencers. I’m going to cover 9 real ways that you can make money with Snapchat, including selling custom filters, creating sponsored lenses, running Snapchat ads, and much to make money on Snapchat in 2021Get to know SnapchatSnapchat was launched in 2011 by Bob Murthy and Evan Spiegel. It’s been a massive success among younger users in the 18-24 age range – approximately 73% of Snapchat users fit that are more than 238 million daily active users on Snapchat, and the U. S. has more Snapchat users than anywhere else in the apchat is known for short videos and images, called snaps, that users can send to one another or save in your story. Images and videos are deleted once a user opens them, and Snaps shared to stories are only viewable for 24 the way Snapchat works might sound too fleeting to make money, big brands have been leveraging the platform to appeal to its younger ubhub was one of the first big companies to advertise on Snapchat, and they’ve used it to run huge recruiting campaigns when they needed new torade’s Dunk Lens went viral during Super Bowl 50 by simulating being “dunked” by apchat has some really unique features that businesses can include in their marketing strategy, but anyone can learn how to make money on Snapchat. Today, I’m going to cover all of the updated options that can help you monetize Snapchat in 2021. 9 Ways to Make Money on Snapchat in 20211. Promote your own products and servicesLeveraging Snapchat’s interactive platform to promote your own products and services is one of the first places to start learning how to make money on Snapchat. But because Snaps can only be up to 10 seconds long, you’ll have to get style videos are always engaging for viewers. It could be something that shows what it’s like running your business, working from home with kids, getting ready in the morning, etc. These are good ways to show off the culture of your videos can show potential customers how to use your products, but make them funny or unique in some way. You could add layers with multiple filters, stickers, and text. Add music over your snaps. Show off your 10-second limit forces you to play around a little bit. It’s not about perfection either – people like Snapchat because it feels more those behind-the-scenes or how-to videos, occasionally offer a discount or promo code to your followers. You can embed a link in your snap so the user just has to swipe up to find and click on lated: How to Make Money on Pinterest2. Sell things directly through SnapchatIf you want to learn how to make money on Snapchat, but you’re not thinking about using it for larger business purchases (link running ads or getting people to your business page), you can use your stories like a mini online you have a serious collection of sneakers and you’re willing to sell a few pairs to make some quick cash. You can feature a pair in your stories and include how much you want to sell them someone is interested, they can respond by swiping up. You can complete the sale by using CashApp or Venmo. Get the buyer’s shipping info, and ship out several years, Snapchat used something called Snapcash, which was a partnership with Square. But Snapcash is no longer available and hasn’t been since 2018. 3. Create a geofilter for your businessGeofilters are Snapchat filters that are unique to your location, and you can create them to celebrate events or highlight your business. Non-business owners can create community and geofilters for free, but businesses will need to buy … I want to learn how to make money on Snapchat, not spend my ’t worry, there is a point! Geofilters are a fun way to promote your business. You create a geofence (a location boundary) that when a Snapchat user enters, they can start using that ’s an example of a geofilter that you can only find when you’re visiting a Disneyland resort:Because you pay for geofilters based on the number of hours and square feet you want to cover, they’re best for most business owners to promote special events, like a big sale or grand opening. An 8-hour geofilter in a large city costs around $5, and a 24-hour geofilter that covers 22, 000 square feet averages $ for a brick-and-mortar business that wants to make money with Snapchat, you could create a filter that users access when they are at or near your business. For example, a Mexican restaurant could create a special geofilter for their Cinco de Mayo celebration complete with margarita glasses and a ’re spending a little money, but geofilters can be part of a marketing strategy that gets people excited about your business. 4. Design a custom Snapchat lens for your businessDesigning a Snapchat lens for your business is another promotional idea that’s similar to geofilters. And if you’ve ever seen this amazing technological feat from Taco Bell, then you know how much fun filters can apchat’s Lens Studio is available for both the public and business owners to use for designing lenses that are exciting AR (augmented reality) experiences for users. You will need to set up a Snapchat business account if you want to create sponsored lenses to promote your business. 5. Sell Snapchat filters onlineDesigning and selling custom Snapchat filters for weddings, graduation parties, holiday events, birthdays, and more is another option to make money on Snapchat. People can purchase custom filters, upload them through the Create Your Own Website tab once you’re logged in to Snapchat from your laptop or desktop computer. I did a quick search on Etsy and found lots of really professional looking filters that were selling anywhere from $4-$50 each. Here’s an example of wedding-themed filters from one Etsy seller:Canva is a free graphic design software for beginners that you can use to create Snapchat filters. Adobe Spark is also set up for designing Snapchat more at Canva Review – Pricing & How to Use it For Your Side Hustle. 6. Submit your best Snaps to SpotlightSpotlight is a brand new Snapchat feature that launched in November of ’s what Snapchat says about it: “Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day! ”The idea behind Spotlight is that it’s a way for Snapchat to compete with TikTok and Instagram’s Reels feature. Snapchat is essentially redesigning some of its services to keep up with a new industry bmitting Snaps to Spotlight is for content creators who want a chance at winning a portion of that $1 million a day. Snapchat will be using an algorithm to see which Snaps get the most views and engagement, and rewarding those with the highest are the guidelines to make money with Snapchat Spotlight:Snaps must be vertical videos with soundMust have a #topic so others can join in and search for more content like yoursCan be up to 60 seconds longShould use creative tools like captions, sounds, lenses, or GIFsMust be only original contentMusic must be from Snapchat’s licensed libraryContent must be appropriate for a 13+ audienceMust adhere to general Snapchat community guidelines7. Run Snapchat Ads for your businessLike Facebook ads, Snapchat offers a variety of campaign types so you can meet different marketing goals. Having your ads match your goal can help you increase your ROI. I’ll explain Snapchat’s different campaigns in a second, but before you can start running Snapchat ads, you’ll need a business account. It’s free to make a business account, and you can set one up by going to in using your existing Snapchat account, or create a new account if you don’t have one yet. Snapchat will walk you through the process of filling out all of the necessary information to start using Ads Manager (the platform you will use to create and run Snapchat Ads) your account is set up, there are two main ad types: Instant Create and Advanced stant Create is exactly what it sounds like – it takes 5 minutes to launch an ad. It’s super easy, but you’ve got fewer vanced Create is what lets you choose from different campaign types to get the highest ROI on your ads. Here are the different campaign objectives you can get in Advanced Create:Awareness: Introducing more people to your brand or productApp installs: Sending Snapchatters to the app store to download your appDrive traffic to your website: Send users from Snapchat to your business websiteDrive traffic to app: Get users to your appEngagement: You want Snapchatters to interact with your ad, like start using a lens you createdVideo views: Trying to promote your brand or product through videoLead gen: You’re trying to generate new leads for your businessWebsite conversion: Driving specific actions on your website, like making a purchase, downloading an ebook, talog sales: These are online product salesI don’t want to get too in the weeds here, because learning how to make money on Snapchat with ads is its own article, or two. But the point is, there are lots of options for running ads depending on what you want to get out of it. 8. Promote affiliate productsAffiliate marketing is something bloggers, Instagrammers, influencers, and other online personalities do to make money idea is that you work with companies who offer products and services that fit your niche and appeal to your users – they must provide value! When someone purchases something through the unique affiliate link the company gives you, you earn a portion of each need a fairly large following if you want to learn how to make money on Snapchat with affiliate marketing. Because Snapchat is a little different from other social media platforms, there’s a little more work involved in growing your following, but the basics are:Share your Snapchat handle with your followers on Facebook, Instagram, Twitter, off blog posts with your handleCollaborate with other relevant accounts to do shoutoutsJoin relevant Facebook groups, Reddit threads, and other online forums and share your Snapchat handle there– be sure to genuinely interact in these places before asking people to follow you (no one likes that kind of blatant self-promotion)Create a custom geofilter or lensesPut your Snapchat handle in your email signatureOkay, now back to affiliate marketing… One way to promote affiliate products is to simply promote them in your Snaps. Show followers how you use the product or service, why you love it, etc. You can also run contests and offer promo codes. Put your unique affiliate link in the snap so your followers can swipe and use it to make a is extremely important to disclose all affiliate relationships, and it’s required by the FTC. A simple #ad or #sponsored is all you need to include in your has a strong affiliate program that is a popular starting place – called Amazon Associates Program. Or you can contact brands you already use and enjoy and see if they have an affiliate program to join. 9. Make money on Snapchat with sponsored contentIf you want to learn how to make money from Snapchat with affiliates, you might also be interested in sponsored content. Sponsored content is when a company pays you to create content around their products or services. It’s usually a set amount for so many social or blog posts. For example, a company might pay you $XXX to create a brand story around their product that includes five affiliate marketing, you’ll need a large enough following to appeal to brands in the first place, so work on building your more tip for sponsored and affiliate content: always keep your audience in mind. Only promote things that make sense for your audience and think about how products and services can improve their lives. Putting your audience first helps you from turning into a spammy do you monetize Snapchat? The final wordYou came here wondering how to make money on Snapchat, and you just learned about 9 different options that work in all social media platforms, Snapchat is continuing to change and adapt to new trends and trying to find holes in the market. If you’re going to make money with Snapchat, you want to pay attention to those changes so you can adjust your strategy. I recommend following Snapchat’s News through their website. News outlets like TechCrunch and Social Media Today offer in-depth coverage on trends and other social media platforms, I expect that there will only be more ways to make money with Snapchat in the future, whether it is to grow your own business or make money on the Millennial Money ManBobby Hoyt is a former band director who paid off $40, 000 of student loan debt in 18 months on his teaching salary and then left his job to run Millennial Money Man full-time. He helps other Millennials earn more through side hustles, save more through budgeting tools and apps, and pay off debt. He is a personal finance expert who has been seen on Forbes, Reuters, MarketWatch, CNBC, International Business Times, Business Insider, US News, Yahoo Finance, and many other personal finance and entrepreneurship media outlets.
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Frequently Asked Questions about how to monetize snapchat
Can you get paid from Snapchat?
To encourage and incentivize you to perform the services of creating and posting your Snaps to Spotlight, we would like to pay you for your services if you qualify as described in these Spotlight Terms. Only a small percentage of Creators submitting Snaps to Spotlight will receive payments.Aug 25, 2021
How many subscribers do you need to make money on Snapchat?
To become eligible for a Creator Account, a profile must meet the following requirements: At least 100 Subscribers. Has had a Snap Profile for 1 week.
How do Snapchat ads make money?
3 Ways To Make Money On SnapchatSell Your Snaps. If you are an influencer on Snapchat or have a big audience, some companies will want to advertise their products to your followers. … Affiliate Marketing. Affiliate marketing can work with any audience and platform. … Sell Your Products Or Services.
