How To Get Soundcloud Plays
How To Get More Plays on SoundCloud: 5 Legit Strategies …
As an artist, you are responsible for promoting your own music. So how do you promote yourself to get more plays on SoundCloud?
Here are 5 rock-solid SoundCloud promotion strategies that are relevant for the music industry in 2021. Here’s a snapshot of what you’ll learn:
The truth about SoundCloud and promotionOne thing you need to get right before you start promoting yourselfHow to leverage existing audiences to maximize your plays
By following these strategies, you can increase the number of plays you’ll get on SoundCloud, as well as followers and likes. Let’s go!
Check out our FREE eBook – 10 Tips For Promoting Your Music on a Budget. Nail your social media strategy Give your music the best chance of success Find your ideal audience online
A Brief Note
SoundCloud has made changes within the last few years where the home page is no longer your stream. This means that people who follow you aren’t always going to be finding your music when it comes out.
Spotify is a much more popular option these days for listening to music, and it allows you to reach a wider audience.
Including key services like Spotify and Apple Music in 2021 is crucial in unlocking the full power of promotion and marketing.
Apart from that, here are 5 strategies that will get you more plays on Soundcloud:
Make great music firstLeverage existing audiences on the platformUse email for networking and promotionGet into repost chainsMake your music discoverable
Strategy 1: Make (Actually) Great Music
While it is possible to promote crap music, it never survives the ultimate test: the opinion of the audience.
No matter how much PR or marketing you give a track, if it’s really average, then nobody wants to listen, and you won’t get plays.
Never forget this golden rule of music promotion – your music is the marketing. You don’t just market music, it’s inherently linked to the promotion process.
One of my earlier tracks, ‘Carpark Anxiety’, has only gotten 900 plays in 3 years, even though I sent it to a lot of people. Why? Nobody wanted to share it, because it’s very average.
People don’t buy a vacuum cleaner if they don’t want one, so people won’t listen to music if they don’t like it. This is especially true on Soundcloud, where the barrier of entry is so low that a lot of horrible music gets uploaded, meaning listeners have more to sift through.
I’ve found over time that artists and producers (especially those who want a career) tend to overestimate the quality of their music. I did in the early days, and you can go and listen to my really old music and hear the improvement over time.
One of my newer drum & bass tracks, a bootleg of Porter Robinson’s Get Your Wish, got a lot of plays and was shared a lot more, because this track is much higher quality than my old stuff.
But this begs the question – should I upload my music if it’s not 100% there yet? This is arguable, but on a platform like SoundCloud, the stakes are much lower, with removing tracks being just a click away.
Plus, you’re likely to get valuable feedback from the public if you ask for it, allowing you to gauge what will and won’t work.
So while promoting music online is important, getting feedback and taking that into the studio will prove to be a much more valuable use of time.
So how do I make my music ‘better’? That’s another topic entirely, and that’s also why we have courses like EDM Foundations and Songwriting for Producers.
But a few pointers:
Make sure your core musical ideas are solid – production, mixing and mastering won’t matter otherwiseGet feedback from listeners, tastemakers and other artistsBe patient and keep making a large volume of music
Strategy 2: Leverage Existing Audiences
This might be confusing to say, but it’s true.
There are people who are always going to be better at marketing music than you. So don’t reinvent the wheel, use these people to your advantage.
People dedicate their lives to finding and sharing music to audiences that love it, so you.
Find channels on Soundcloud that can share your music to larger numbers of people than you ever could. This could come in the form of
Repost channelsOther artists with bigger followingsPromotional channelsLabels/collectivesPlaylisters
Don’t ignore offsite audiences as well. Just because they don’t have larger audiences on SoundCloud, doesn’t mean a blog or YouTube channel can’t send lots of plays your way.
Make sure to utilize:
BlogsHype MachineYouTube ChannelsSpotify PlaylistsInfluencers (e. g. vloggers, Instagram accounts)Radio stations (some play directly off SoundCloud! )
The key here is to find channels that are a good fit for your music. Don’t go messaging someone just because they have a lot of followers. They are already looking for very specific kinds of music for their tastes.
So play a few of their previous uploads/shares and make a decision. Don’t be too scared if your music isn’t exactly the same as what’s already there, but if it’s too different, it’ll likely get a pass.
Once you know who to send music to, then you need to figure out how.
Strategy 3: Email is still King
How do you send a message:
that you know the recipient will getthat goes to a place they check very oftenthat is simple and clearusing something everyone hasthat doesn’t rely on a platform that could be gone soon
The answer? Email. It’s old, but it’s still the best. How does this relate back to SoundCloud you might ask?
Email for Networking
Everyone has an email. Artists. Labels. Promo channels. Repost channels. Avid music fans. And you can communicate with them through this channel, no matter if they have Facebook, Instagram, Twitter or not.
I got my biggest play numbers out of email networking, including a top placement on one of Majestic Casual’s weekly playlists on Soundcloud. In this case, it was a form that sends them an email, but the point still stands.
Here’s an example of me emailing my track to someone for a YouTube upload, and look at the difference in response time.
The first email I sent.
The response time.
I got a response in less than 24 hours!
Granted, this won’t usually be the case for huge names in the industry, but email networking works.
Not to say that you can’t use avenues like Facebook, Twitter and Instagram. Those channels are great but always try email first. And use the Hubspot extension to track email opens, you’ll thank me later.
To make this easier, you’ll want to be making a list of emails of relevant people you can send your music to. Just use Google Sheets or Excel.
I personally use a software called Notion (has database functionality) to track YouTube channels, Soundcloud pages, labels and more. I’ve blanked out the emails for privacy.
A few tips & tricks about sending emails:
Be concise – the recipient is likely already time-poor, so get to the them a SoundCloud link – it’s the easiest to listen to, and you can make it conversational – don’t just send a link, actually treat the person on the other end like a human, and you’ll get treated like one rsonalise messages – CC’ing a large list never works, and it often annoys people, especially if people ‘Reply All’. Send one message at a time and once again, treat them like a up – not everybody is in a position to do something the first time around. Follow up in a week or two (depending on the person) if they haven’t replied.
If you want more promo email etiquette tips, check out this list from an industry professional.
Building a List
With the decline of plays on SoundCloud (due to the lower visibility of the ‘Stream’), it’s important your core audience still gets to hear your music when it’s released, and what better way to this than email marketing?
ToneDen offers free download gates that you can use to gather emails.
If you’re familiar with download gates like ToneDen and The Artist Union, perhaps start using them to gather people’s email addresses. If you’re a Bandcamp user, you can grab email addresses on checkout too. That way, you can build a list to send your music to next time you have something to release!
Once you’ve got a list, you need to find a email marketing service. Symphonic Distribution compiled a list of the best email marketing platforms for musicians, so make sure to give that a read.
Strategy 4: Repost Chains
This is one of the most useful tools on SoundCloud and is an effective way to garner the force of multiple accounts in a simple, automated way.
You can tell when the repost chain kicked in on my latest track.
In essence, a repost chain is simply a group of people who automatically repost a track, each at a timed interval, to maximise exposure. A service like SCPlanner allows you to do this effortlessly.
Just get a few music buddies in a chain and one person submits new tracks to the chain. As each of you gains followers, you multiply the reach each time.
There are a few ways you can join or create a repost chain:
Producer friends – get your inner circle together and signup to a repost chain. That way you get a guaranteed baseline of exposure every time you upload a chains – a lot of people on Facebook groups etc. are looking for accounts to join repost chains, because the bigger it gets, the more valuable. The only caveat is usually you need at least a certain number of followers to join these (e. 5000+ followers only)Random chains – if you just need exposure, try Googling ‘repost chain’ and you’ll see a bunch of results for submissions to certain chains. Some of these require payment, be wary. Also, these aren’t necessarily an effective way to gain promotion, as you could get a lot of plays that don’t mean much. So be selective.
Sounds good, right? Hold up, there are a few things to consider before joining a chain.
Firstly, make sure you’re okay with reposting the music in that chain. Does it fit with your brand, or will it annoy your followers? Even though the numbers can be appealing, hold off if you think it’ll damage your brand.
Also, some people have a problem with repost chains because it ‘abuses the repost feature’, so have a think if this works for you or not. Personally, I think it’s fine as long as you repost music you like.
Strategy 5: Make Your Music Discoverable
Now that the ‘Discover’ tab exists on Soundcloud, the aim is to get your music featured on this new avenue of discovery.
The best way to do that is metadata. Tell Soundcloud what your music is, and give it the best chance on the platform.
There are a few key ways to do this:
Correct Genre tagsRelevant track tagsName your track appropriatelyUtilize the descriptionGet other engagement (likes, comments etc. )
You might be wondering why I’ve bolded ‘Correct Genre tags’, and that’s because it’s probably one of the most important factors in SoundCloud deciding where your music will be placed.
You can see one of San Holo’s latest tracks is tagged as ‘Electronic’, which is one of the default options when creating your track. Soundcloud likes this because it knows who to show the track to.
Beyond that, the more metadata SoundCloud has, the more opportunities it can give that track on the platform, not only with ‘Discover’ but also with the ‘Charts’ feature, especially when it gets more plays.
Relevant metadata goes beyond the platform into other services like Google, meaning your music will come up in search results too.
Why?
Because Google reads text, not your mind, and if it can see who you are and what your music’s called, it’ll help your chances of showing up. Pretty neat.
Bonus Tip: Don’t Buy Plays
Everyone wants to take the easy road, right? But oftentimes it’s simply not worth it.
For a few thousand extra plays in the short term, you can damage your career, risk your account getting shut down, or simply lose the trust of your true fans. Plus, it’s against SoundCloud’s Terms of Use.
I had to mention this here because it’s often something people consider when they’re looking to up their Soundcloud game. The same can be said for likes and followers, and other platforms too. These stats are fake and don’t provide organic growth.
The Bigger Picture
Like I already said, marketing and promoting your music should go beyond SoundCloud.
Plays aren’t the only thing to consider either.
Yet it’s hard to promote your music well without a lot of money.
That’s why we made our guide about promoting your music on a budget. You can grab it free below:
If you have questions about marketing and promoting your music, let me know at [email protected] – I’d be happy to answer.
Want more promotion and marketing tips? Check out 15 more here.
9 Ways to Actually Get Heard On SoundCloud – LANDR Blog
SoundCloud is the largest and most important online music community. They’ve disrupted the way we understand online music distribution. They give independent artists the space they need for DIY music promotion.
But they offer tons of other useful tools as well. Using them effectively will amplify your project and get SoundCloud plays from the SoundCloud followers that matter.
Here’s our 9 SoundCloud promotion tips to get your music heard:
Tag for success
Add a “Buy” link
Tell a story with your waveform
Get your album art right
Share tracks privately before your release
Publish your best
Change the audio without losing comments, likes, and plays
Share with care
Link to your SoundCloud
There’s a lot of them. This simple guide will get you educated on the most useful ones for growing your following.
Hot Tip: Read our Music Promotion Guide for more tips on self promotion and getting your music heard.
1. Tag for success
How can new fans find your music? Well, one of the best ways is to tag your music.
Tagging makes you discoverable when a listener is searching SoundCloud.
The better your tags, the easier you are to find.
The best way to tag is to be honest. If you made a drum & bass track, then set the main genre to Drum & Bass. Add moods and a location to your tags as well. It all helps.
Stick to one main genre to keep things clear. Adding a bunch of genres won’t make your track any more findable.
The more concise and accurate your tags are, the more easily your music will get discovered by the listeners that wanna hear it most.
Hot Tip: Tag and link to your collaborators SoundCloud in the track description. Use an ‘@’ before their SoundCloud name to link their profile. It’s great for cross-promotion and telling the story of your process.
2. Add a ‘Buy’ Link
Getting listens and likes is nice. But likes and listens won’t buy you that new mic you’ve been eyeing.
Luckily SoundCloud lets you add a ‘Buy’ link to your track upload. Just click on the ‘Metadata’ tab when you’re uploading.
Add the right links: Buy on iTunes, Beatport, Juno, Bandcamp or whatever else you use to sell your music online.
Hot Tip: If you have a pro account you can change the button text to anything you want.
Change it to Stream on Spotify and link to get some extra streaming juice. Or write ‘Donate’ and link to a Patreon or a PayPal. You’ll be surprised how many super-fans out there will support your music.
3. Tell A Story With Your Waveform
SoundCloud allows fans to comment on your waveform. But y’know who else should be commenting on the waveform? YOU!
Use the waveform comments to tell your fans and community about your process. Be transparent about how you made your track. Ask for feedback and mention specific sections.
For example: If you’re not sure about a section of your track, comment on the waveform where the part starts.
Something like: “Not sure about the bass here. Let me know what you think” is the perfect play for getting feedback from your community.
You don’t have to be completely done a track to publish it either. Publish drafts, get feedback, and make your music better.
4. Get your album art right
Album art matters. Especially on SoundCloud.
If your track gets embedded on a blog your artwork will be there. If you share your track to Facebook your album art goes there too.
Your album art or track artwork represents your music no matter where it goes. So it’s mega important.
Before anyone hits play the artwork attached to your track has to stand out. So make it count and choose something that represents your music and you.
Your album art or track artwork represents your music no matter where it goes.
For best results always use a JPG or a PNG that’s at least 800 x 800 pixels.
Hot Tip: Album art is a perfect reason to invest a bit of money into your project. If you can’t make the image you want yourself, then hire a designer or photographer that fits your budget.
5. Share tracks privately before your release
SoundCloud lets you share private links to your tracks.
It’s great for sharing unfinished tracks with collaborators, sending demos to labels or blogs, or contacting other outlets like radio stations with exclusives.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
It’s super easy to do. Just upload a track and set it to private. Save it and go to your profile. Click the track you want to share privately and hit the ‘share’ button below the waveform.
you’ll see a private share URL that is unique to your track! You can even make a whole playlist private if you wanna share your entire new album.
Plus, you can reset the the private link at any time to make your private links time sensitive.
6. Publish your best
Your track is finally done. You worked long and hard on it. You’re finally happy with how it sounds and you think it’s ready for the world.
So you click share and sit back waiting for those plays. It’s a hit! The track gets some nice buzz and people seem to be liking it!
But a couple days later you realize that your song needs a minor tweak…
Maybe someone you admire commented and told you a hot tip on how to boost the bass.
Or maybe you mastered it and you want the mastered version on your SoundCloud. But if you take it down, you’ll lose all those plays, likes and important feedback…
7. Change the audio without losing Comments, likes and plays
Don’t fret. With a Pro subscription on SoundCloud you can swap out the audio on any SoundCloud upload at any time.
And the best part? You don’t lose all those plays, likes and comments from your fans.
It’s perfect for sharing unfinished songs to get feedback. Tweak your track based on the critiques and re-upload any time.
Hitting share doesn’t have to be final. Swap the audio and make sharing part of your production process.
8. Share with care
Don’t just post your own music. Re-post artists that you’re excited about or songs and mixes that you can’t stop listening to.
Sharing other artists and helping your audience discover new music builds trust and authority and is a really humble move. If you hear something, say something!
If you hear something, say something!
You SoundCloud is a community. So support it by sharing other artists in your feed. If you share other artist’s music there’s a better chance they’ll share yours!
Reposting another artist’s music is a great first step to starting a relationship as well. Relationships that lead to gigs, collaborations and helpful partnerships. All that good community stuff. So build the community you want to be a part of.
So build the community you want to be a part of.
9. Link to your SoundCloud
Sharing your new tracks to your SoundCloud community is great. But why stop there? Put your tracks out into the world!
Put your tracks out into the world!
Share them to all your promotion platforms like Facebook and Twitter.
Once you upload a track share it to all your platforms under the ‘Share’ tab.
You can also auto-post your tracks to all your social platforms automatically by linking your accounts. Just head over to your Account Settings to manage your Connections.
Tumblr, Twitter, Facebook and Google+ are all connectable for auto-posting. Connect your accounts and get your tracks into all those ears!
Maintain Your Motion
SoundCloud is a tool. You have to use it right to make it work.
These tips will help you get the most out of your SoundCloud and make it work for you wherever you’re sharing your music.
So share lots, share often and share smart.
Insights basics – SoundCloud Help Center
SoundCloud Insights are a great way of understanding and measuring how your music or audio is received. Review your plays, likes, reposts, comments and downloads, discover which of your tracks are performing best, and what countries and cities they’re most popular in. You can also see which websites, apps or RSS feeds they’re being played from the most.
Glossary of Insights
Plays – We count a play once the play button is clicked. If a listener is logged into their SoundCloud account, their plays will be tracked in real-time. If they are not logged in, their plays will be updated within 24 hours. We don’t count self-plays on your own tracks, since those are your own plays.
Plays cannot be removed from a track’s insights, and will appear below the track waveform and in your Insights page. All of this ensures your playcounts reflect real listeners, giving you the most accurate insights possible for your tracks.
For more details on the breakdown of play insights we offer, please go here.
Likes – Likes occur when you or a listener likes your track or playlist and saves it to their Collection to listen to again. Likes will appear publicly below your track or playlist’s waveform and in your Insights page. Read more about Likes here. Reposts – Reposts happen when a listener reposts your track or playlist to their profile. By reposting, the listener also shares your track or playlist to their followers’ Streams. Read more about reposts here. Comments – Comments can be a big indicator that your fans are engaging and enjoying your track. You can reply to comments to let your listeners know that you are reading what they have to say. Read more about comments here. Downloads – If you enable downloads for your track, your fans can download your track’s original file to their computer to listen to whenever they want. Read more about how to enable downloads here.
Where you can view your insights
You can view insights in three places: your Track or Playlist page, the Insights Summary, and the Insights Overview page. Below, we will go into more detail about what kind of insights are available in each section. Track page – Below the waveform you will see how many overall plays, likes, comments, reposts and downloads your track has received. Please note: This is only for the web version of SoundCloud.
Playlist page – Below the waveform you will see how many likes and reposts your playlist has received.
Insights Summary – Available on your Stream page, the Insights Summary shows how many plays you have received in the last 24 hours, and the last 7 days.
Insights Overview – Your Insights Overview page shows an in-depth look at all of the tracks on your profile, and their insights compared to each other. You can break it down further by looking at each individual track, or category (plays, likes, comments, reposts or downloads).
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Frequently Asked Questions about how to get soundcloud plays
How do you get real plays on SoundCloud?
Here’s our 9 SoundCloud promotion tips to get your music heard:Tag for success.Add a “Buy” link.Tell a story with your waveform.Get your album art right.Share tracks privately before your release.Publish your best.Change the audio without losing comments, likes, and plays.Share with care.More items…
What counts as a play on SoundCloud?
Plays – We count a play once the play button is clicked. If a listener is logged into their SoundCloud account, their plays will be tracked in real-time. If they are not logged in, their plays will be updated within 24 hours. We don’t count self-plays on your own tracks, since those are your own plays.
How many plays do you need on SoundCloud to get paid?
To qualify, you must be a SoundCloud Pro or Pro Unlimited subscriber. Your tracks have to be 100% original and have at least 500 plays in the past month from countries where SoundCloud subscriptions and advertising are available.
