Get More Plays On Soundcloud
How To Get More Plays on SoundCloud: 5 Legit Strategies …
As an artist, you are responsible for promoting your own music. So how do you promote yourself to get more plays on SoundCloud?
Here are 5 rock-solid SoundCloud promotion strategies that are relevant for the music industry in 2021. Here’s a snapshot of what you’ll learn:
The truth about SoundCloud and promotionOne thing you need to get right before you start promoting yourselfHow to leverage existing audiences to maximize your plays
By following these strategies, you can increase the number of plays you’ll get on SoundCloud, as well as followers and likes. Let’s go!
Check out our FREE eBook – 10 Tips For Promoting Your Music on a Budget. Nail your social media strategy Give your music the best chance of success Find your ideal audience online
A Brief Note
SoundCloud has made changes within the last few years where the home page is no longer your stream. This means that people who follow you aren’t always going to be finding your music when it comes out.
Spotify is a much more popular option these days for listening to music, and it allows you to reach a wider audience.
Including key services like Spotify and Apple Music in 2021 is crucial in unlocking the full power of promotion and marketing.
Apart from that, here are 5 strategies that will get you more plays on Soundcloud:
Make great music firstLeverage existing audiences on the platformUse email for networking and promotionGet into repost chainsMake your music discoverable
Strategy 1: Make (Actually) Great Music
While it is possible to promote crap music, it never survives the ultimate test: the opinion of the audience.
No matter how much PR or marketing you give a track, if it’s really average, then nobody wants to listen, and you won’t get plays.
Never forget this golden rule of music promotion – your music is the marketing. You don’t just market music, it’s inherently linked to the promotion process.
One of my earlier tracks, ‘Carpark Anxiety’, has only gotten 900 plays in 3 years, even though I sent it to a lot of people. Why? Nobody wanted to share it, because it’s very average.
People don’t buy a vacuum cleaner if they don’t want one, so people won’t listen to music if they don’t like it. This is especially true on Soundcloud, where the barrier of entry is so low that a lot of horrible music gets uploaded, meaning listeners have more to sift through.
I’ve found over time that artists and producers (especially those who want a career) tend to overestimate the quality of their music. I did in the early days, and you can go and listen to my really old music and hear the improvement over time.
One of my newer drum & bass tracks, a bootleg of Porter Robinson’s Get Your Wish, got a lot of plays and was shared a lot more, because this track is much higher quality than my old stuff.
But this begs the question – should I upload my music if it’s not 100% there yet? This is arguable, but on a platform like SoundCloud, the stakes are much lower, with removing tracks being just a click away.
Plus, you’re likely to get valuable feedback from the public if you ask for it, allowing you to gauge what will and won’t work.
So while promoting music online is important, getting feedback and taking that into the studio will prove to be a much more valuable use of time.
So how do I make my music ‘better’? That’s another topic entirely, and that’s also why we have courses like EDM Foundations and Songwriting for Producers.
But a few pointers:
Make sure your core musical ideas are solid – production, mixing and mastering won’t matter otherwiseGet feedback from listeners, tastemakers and other artistsBe patient and keep making a large volume of music
Strategy 2: Leverage Existing Audiences
This might be confusing to say, but it’s true.
There are people who are always going to be better at marketing music than you. So don’t reinvent the wheel, use these people to your advantage.
People dedicate their lives to finding and sharing music to audiences that love it, so you.
Find channels on Soundcloud that can share your music to larger numbers of people than you ever could. This could come in the form of
Repost channelsOther artists with bigger followingsPromotional channelsLabels/collectivesPlaylisters
Don’t ignore offsite audiences as well. Just because they don’t have larger audiences on SoundCloud, doesn’t mean a blog or YouTube channel can’t send lots of plays your way.
Make sure to utilize:
BlogsHype MachineYouTube ChannelsSpotify PlaylistsInfluencers (e. g. vloggers, Instagram accounts)Radio stations (some play directly off SoundCloud! )
The key here is to find channels that are a good fit for your music. Don’t go messaging someone just because they have a lot of followers. They are already looking for very specific kinds of music for their tastes.
So play a few of their previous uploads/shares and make a decision. Don’t be too scared if your music isn’t exactly the same as what’s already there, but if it’s too different, it’ll likely get a pass.
Once you know who to send music to, then you need to figure out how.
Strategy 3: Email is still King
How do you send a message:
that you know the recipient will getthat goes to a place they check very oftenthat is simple and clearusing something everyone hasthat doesn’t rely on a platform that could be gone soon
The answer? Email. It’s old, but it’s still the best. How does this relate back to SoundCloud you might ask?
Email for Networking
Everyone has an email. Artists. Labels. Promo channels. Repost channels. Avid music fans. And you can communicate with them through this channel, no matter if they have Facebook, Instagram, Twitter or not.
I got my biggest play numbers out of email networking, including a top placement on one of Majestic Casual’s weekly playlists on Soundcloud. In this case, it was a form that sends them an email, but the point still stands.
Here’s an example of me emailing my track to someone for a YouTube upload, and look at the difference in response time.
The first email I sent.
The response time.
I got a response in less than 24 hours!
Granted, this won’t usually be the case for huge names in the industry, but email networking works.
Not to say that you can’t use avenues like Facebook, Twitter and Instagram. Those channels are great but always try email first. And use the Hubspot extension to track email opens, you’ll thank me later.
To make this easier, you’ll want to be making a list of emails of relevant people you can send your music to. Just use Google Sheets or Excel.
I personally use a software called Notion (has database functionality) to track YouTube channels, Soundcloud pages, labels and more. I’ve blanked out the emails for privacy.
A few tips & tricks about sending emails:
Be concise – the recipient is likely already time-poor, so get to the them a SoundCloud link – it’s the easiest to listen to, and you can make it conversational – don’t just send a link, actually treat the person on the other end like a human, and you’ll get treated like one rsonalise messages – CC’ing a large list never works, and it often annoys people, especially if people ‘Reply All’. Send one message at a time and once again, treat them like a up – not everybody is in a position to do something the first time around. Follow up in a week or two (depending on the person) if they haven’t replied.
If you want more promo email etiquette tips, check out this list from an industry professional.
Building a List
With the decline of plays on SoundCloud (due to the lower visibility of the ‘Stream’), it’s important your core audience still gets to hear your music when it’s released, and what better way to this than email marketing?
ToneDen offers free download gates that you can use to gather emails.
If you’re familiar with download gates like ToneDen and The Artist Union, perhaps start using them to gather people’s email addresses. If you’re a Bandcamp user, you can grab email addresses on checkout too. That way, you can build a list to send your music to next time you have something to release!
Once you’ve got a list, you need to find a email marketing service. Symphonic Distribution compiled a list of the best email marketing platforms for musicians, so make sure to give that a read.
Strategy 4: Repost Chains
This is one of the most useful tools on SoundCloud and is an effective way to garner the force of multiple accounts in a simple, automated way.
You can tell when the repost chain kicked in on my latest track.
In essence, a repost chain is simply a group of people who automatically repost a track, each at a timed interval, to maximise exposure. A service like SCPlanner allows you to do this effortlessly.
Just get a few music buddies in a chain and one person submits new tracks to the chain. As each of you gains followers, you multiply the reach each time.
There are a few ways you can join or create a repost chain:
Producer friends – get your inner circle together and signup to a repost chain. That way you get a guaranteed baseline of exposure every time you upload a chains – a lot of people on Facebook groups etc. are looking for accounts to join repost chains, because the bigger it gets, the more valuable. The only caveat is usually you need at least a certain number of followers to join these (e. 5000+ followers only)Random chains – if you just need exposure, try Googling ‘repost chain’ and you’ll see a bunch of results for submissions to certain chains. Some of these require payment, be wary. Also, these aren’t necessarily an effective way to gain promotion, as you could get a lot of plays that don’t mean much. So be selective.
Sounds good, right? Hold up, there are a few things to consider before joining a chain.
Firstly, make sure you’re okay with reposting the music in that chain. Does it fit with your brand, or will it annoy your followers? Even though the numbers can be appealing, hold off if you think it’ll damage your brand.
Also, some people have a problem with repost chains because it ‘abuses the repost feature’, so have a think if this works for you or not. Personally, I think it’s fine as long as you repost music you like.
Strategy 5: Make Your Music Discoverable
Now that the ‘Discover’ tab exists on Soundcloud, the aim is to get your music featured on this new avenue of discovery.
The best way to do that is metadata. Tell Soundcloud what your music is, and give it the best chance on the platform.
There are a few key ways to do this:
Correct Genre tagsRelevant track tagsName your track appropriatelyUtilize the descriptionGet other engagement (likes, comments etc. )
You might be wondering why I’ve bolded ‘Correct Genre tags’, and that’s because it’s probably one of the most important factors in SoundCloud deciding where your music will be placed.
You can see one of San Holo’s latest tracks is tagged as ‘Electronic’, which is one of the default options when creating your track. Soundcloud likes this because it knows who to show the track to.
Beyond that, the more metadata SoundCloud has, the more opportunities it can give that track on the platform, not only with ‘Discover’ but also with the ‘Charts’ feature, especially when it gets more plays.
Relevant metadata goes beyond the platform into other services like Google, meaning your music will come up in search results too.
Why?
Because Google reads text, not your mind, and if it can see who you are and what your music’s called, it’ll help your chances of showing up. Pretty neat.
Bonus Tip: Don’t Buy Plays
Everyone wants to take the easy road, right? But oftentimes it’s simply not worth it.
For a few thousand extra plays in the short term, you can damage your career, risk your account getting shut down, or simply lose the trust of your true fans. Plus, it’s against SoundCloud’s Terms of Use.
I had to mention this here because it’s often something people consider when they’re looking to up their Soundcloud game. The same can be said for likes and followers, and other platforms too. These stats are fake and don’t provide organic growth.
The Bigger Picture
Like I already said, marketing and promoting your music should go beyond SoundCloud.
Plays aren’t the only thing to consider either.
Yet it’s hard to promote your music well without a lot of money.
That’s why we made our guide about promoting your music on a budget. You can grab it free below:
If you have questions about marketing and promoting your music, let me know at [email protected] – I’d be happy to answer.
Want more promotion and marketing tips? Check out 15 more here.
9 Ways to Actually Get Heard On SoundCloud – LANDR Blog
SoundCloud is the largest and most important online music community. They’ve disrupted the way we understand online music distribution. They give independent artists the space they need for DIY music promotion.
But they offer tons of other useful tools as well. Using them effectively will amplify your project and get SoundCloud plays from the SoundCloud followers that matter.
Here’s our 9 SoundCloud promotion tips to get your music heard:
Tag for success
Add a “Buy” link
Tell a story with your waveform
Get your album art right
Share tracks privately before your release
Publish your best
Change the audio without losing comments, likes, and plays
Share with care
Link to your SoundCloud
There’s a lot of them. This simple guide will get you educated on the most useful ones for growing your following.
Hot Tip: Read our Music Promotion Guide for more tips on self promotion and getting your music heard.
1. Tag for success
How can new fans find your music? Well, one of the best ways is to tag your music.
Tagging makes you discoverable when a listener is searching SoundCloud.
The better your tags, the easier you are to find.
The best way to tag is to be honest. If you made a drum & bass track, then set the main genre to Drum & Bass. Add moods and a location to your tags as well. It all helps.
Stick to one main genre to keep things clear. Adding a bunch of genres won’t make your track any more findable.
The more concise and accurate your tags are, the more easily your music will get discovered by the listeners that wanna hear it most.
Hot Tip: Tag and link to your collaborators SoundCloud in the track description. Use an ‘@’ before their SoundCloud name to link their profile. It’s great for cross-promotion and telling the story of your process.
2. Add a ‘Buy’ Link
Getting listens and likes is nice. But likes and listens won’t buy you that new mic you’ve been eyeing.
Luckily SoundCloud lets you add a ‘Buy’ link to your track upload. Just click on the ‘Metadata’ tab when you’re uploading.
Add the right links: Buy on iTunes, Beatport, Juno, Bandcamp or whatever else you use to sell your music online.
Hot Tip: If you have a pro account you can change the button text to anything you want.
Change it to Stream on Spotify and link to get some extra streaming juice. Or write ‘Donate’ and link to a Patreon or a PayPal. You’ll be surprised how many super-fans out there will support your music.
3. Tell A Story With Your Waveform
SoundCloud allows fans to comment on your waveform. But y’know who else should be commenting on the waveform? YOU!
Use the waveform comments to tell your fans and community about your process. Be transparent about how you made your track. Ask for feedback and mention specific sections.
For example: If you’re not sure about a section of your track, comment on the waveform where the part starts.
Something like: “Not sure about the bass here. Let me know what you think” is the perfect play for getting feedback from your community.
You don’t have to be completely done a track to publish it either. Publish drafts, get feedback, and make your music better.
4. Get your album art right
Album art matters. Especially on SoundCloud.
If your track gets embedded on a blog your artwork will be there. If you share your track to Facebook your album art goes there too.
Your album art or track artwork represents your music no matter where it goes. So it’s mega important.
Before anyone hits play the artwork attached to your track has to stand out. So make it count and choose something that represents your music and you.
Your album art or track artwork represents your music no matter where it goes.
For best results always use a JPG or a PNG that’s at least 800 x 800 pixels.
Hot Tip: Album art is a perfect reason to invest a bit of money into your project. If you can’t make the image you want yourself, then hire a designer or photographer that fits your budget.
5. Share tracks privately before your release
SoundCloud lets you share private links to your tracks.
It’s great for sharing unfinished tracks with collaborators, sending demos to labels or blogs, or contacting other outlets like radio stations with exclusives.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
It’s super easy to do. Just upload a track and set it to private. Save it and go to your profile. Click the track you want to share privately and hit the ‘share’ button below the waveform.
you’ll see a private share URL that is unique to your track! You can even make a whole playlist private if you wanna share your entire new album.
Plus, you can reset the the private link at any time to make your private links time sensitive.
6. Publish your best
Your track is finally done. You worked long and hard on it. You’re finally happy with how it sounds and you think it’s ready for the world.
So you click share and sit back waiting for those plays. It’s a hit! The track gets some nice buzz and people seem to be liking it!
But a couple days later you realize that your song needs a minor tweak…
Maybe someone you admire commented and told you a hot tip on how to boost the bass.
Or maybe you mastered it and you want the mastered version on your SoundCloud. But if you take it down, you’ll lose all those plays, likes and important feedback…
7. Change the audio without losing Comments, likes and plays
Don’t fret. With a Pro subscription on SoundCloud you can swap out the audio on any SoundCloud upload at any time.
And the best part? You don’t lose all those plays, likes and comments from your fans.
It’s perfect for sharing unfinished songs to get feedback. Tweak your track based on the critiques and re-upload any time.
Hitting share doesn’t have to be final. Swap the audio and make sharing part of your production process.
8. Share with care
Don’t just post your own music. Re-post artists that you’re excited about or songs and mixes that you can’t stop listening to.
Sharing other artists and helping your audience discover new music builds trust and authority and is a really humble move. If you hear something, say something!
If you hear something, say something!
You SoundCloud is a community. So support it by sharing other artists in your feed. If you share other artist’s music there’s a better chance they’ll share yours!
Reposting another artist’s music is a great first step to starting a relationship as well. Relationships that lead to gigs, collaborations and helpful partnerships. All that good community stuff. So build the community you want to be a part of.
So build the community you want to be a part of.
9. Link to your SoundCloud
Sharing your new tracks to your SoundCloud community is great. But why stop there? Put your tracks out into the world!
Put your tracks out into the world!
Share them to all your promotion platforms like Facebook and Twitter.
Once you upload a track share it to all your platforms under the ‘Share’ tab.
You can also auto-post your tracks to all your social platforms automatically by linking your accounts. Just head over to your Account Settings to manage your Connections.
Tumblr, Twitter, Facebook and Google+ are all connectable for auto-posting. Connect your accounts and get your tracks into all those ears!
Maintain Your Motion
SoundCloud is a tool. You have to use it right to make it work.
These tips will help you get the most out of your SoundCloud and make it work for you wherever you’re sharing your music.
So share lots, share often and share smart.
7 Tips: How To Get Your First 5,000 SoundCloud Followers In …
Written by OmariSoundcloud has had it’s ups and downs over the past few years, but it can still be a viable source for artists to get discovered and attract new listeners. However, like most of these platforms, it quickly got overcrowded with a plethora of musicians fighting to get the same attention. I explained in another article that your music is bound to go nowhere on Soundcloud without an adequate get better, more quality Soundcloud followers, here are a few tips you can is a free site that lets users create follow-to-download stead of giving away your songs completely free, you set up your songs through the site and can have users agree to repost, like, and follow your songs/account in exchange for a ‘s super easy to set up and there isn’t a single artist who should not be using it! (It’s free)The good news is you can register and make your gateways in just 60 seconds! Look at the video below. 2. DON’T PAY FOR FOLLOWERS OR LIKESI am in no way, shape, or form against artists buying music promotion if it’s good, organic I am definitely not supporting buying fake plays or likes. I know it can get you extra exposure down the line, but it’s not worth it in my a listener comes to your page and notices you have a ton of plays with very little likes or reposts (and the comments look fake), they’re going to know something isn’t, I’ll reiterate there’s NOTHING wrong with real music promotion, but leave the fake stuff for the birds. 3. HOW TO GET IN GOOD WITH BLOGGERSOne way to get a quick boost for plays is to be featured on a blog, but you have to know how to network with bloggers in order to be featured. This blog usually gets around 100 music submissions each day. The people who do end up being featured always have a certain number of traits though. – They are humble when they submit. I’m completely sick and tired of someone telling me they have the hottest music out there, then I click the link and the song isn’t even mixed and mastered. If your music is good, people will tell you it’s good. There’s no need to boast about your own work because it’s obviously going to be a biased opinion. – Their songs are high-quality. You can have all the talent in the world, but if the recording isn’t pleasing to the ear, it’s not getting featured. Not everyone has the big bucks to get the best music engineering services in the world, but you can least make it sound decent. – Think about what the blogger wants instead of what you want. Most people submit their music with one goal in mind, “How can I get more listens to my song? ” Why? Because people are extremely self-centered. They want to know what’s in it for them, so what do you think a blogger wants to know? The EXACT same want to know how featuring your music will benefit their site. Will it be so good that people will share it? Will it build credibility for the blog? Keep the blogger in mind whenever you submit your The Picture To Submit Your Music To ‘Add This Music’4. THINK BIG BY THINKING SMALLMany people go after the top blogs. Now I may get 100 free music submissions a day, but I’m still able to keep up with those for the most part. Don’t forget the little things when you submit to stand out! Use a first name in the subject line if the blog doesn’t state they want anything specific. If someone puts my first name in the subject line, it’s almost guaranteed to get shows someone actually took the time to do their homework. I’ve gotten featured on a good number of sites simply by showing that I care about the site I’m submitting ‘t forget the smaller blogs either. Some people might only get 10 music submissions per day. Those are the people who are probably the most attentive and ready to feature your big dogs already get enough attention. Try going to maybe the 2nd or 3rd page of the Google search page whenever you’re looking for blogs who accept On Our SoundCloud Page5. USE THE LAW OF RECIPROCITY ON SOCIAL MEDIAThe law of reciprocity is whenever someone does something for you, you naturally feel obligated to pay it forward. If all you do is look to see what you can GET rather than what you can GIVE, you’ll make a terrible collaborative partner. Try to see what value you can add to others on social media, and you’ll notice that people enjoy your interaction a lot more. 6. STOP PUTTING ALL THE FOCUS ON YOUComment, like, and repost OTHER peoples music from your SoundCloud account! Message those people (if you sincerely like their music) and ask if they want to collaborate and repost some of your songs as well. It can be as simple as this, “Hey man. I’m really digging your track, “track name”. I reposted it on my account! I think we make similar music and both our audiences can grow if you’re down to repost some of my stuff occasionally too? Here’s a track of mine if you want to share it. “That wasn’t too hard, right? You’re giving someone else a compliment, and still can grow your own channel. 7. INCLUDE OTHERS IN YOUR GATEWAYSWith you can put up to 7 SoundCloud accounts in a single follow-to-download you often collaborate with another artist. You could include each other in your follow-to-download gateways and grow twice as fast! I’d mostly use this method if you’re a blog channel or you collaborate often, but it’s still useful for everybody! Free SoundCloud Followers HacksAside from using to set up your download gateways, you can pretty much use a follow in exchange for an action with anything! You could give away a piece of merchandise to one random SoundCloud follower and announce a contest via the rest of your social media about can give out free show tickets to SoundCloud followersThese are simply ways to get more people involved and following your SoundCloud channel. Technically, they’re not 100% free as a ticket does cost you something, but it’s a super cheap way to get more SoundCloud followers, these methods are organic and real. The worst thing to can do is try to get free SoundCloud followers from a free trial, generator, or you want to get real SoundCloud followers, the best way is to try out the methods listed in this How To Get To 50, 000 SoundCloud FollowersIt’s been awhile since we first released this article. Since that time we’ve grown our main channel (@omari-mc) to over 50K didn’t happen overnight, but we’ve been able to steadily increase our SoundCloud followers with the tools laid out here (pretty much on auto pilot) is no magic app to get followers or a followers exchange, but we have used repost exchanges with other channels our size. Instead of purchasing SoundCloud followers, we built tools like to get the word out about our channels. Creating a free service is a great way to get publicity for whatever you’re trying to do in has been instrumental in helping us get the most followers with getting unfollowers or fake these tips and you’ll be sure to see a significant boost in your organic SoundCloud followers. Stay clear of websites offering free followers without human verification or making you do surveys to get followers. In the end, if it sounds too good to be true it usually your song is ready to go, it’s time to start promoting it to potential fans! Omari has the best organic promotion services money can buy. With packages for SoundCloud, Spotify, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.
Frequently Asked Questions about get more plays on soundcloud
Why am I not getting any plays on SoundCloud?
On Web. If you are unable to play any tracks on SoundCloud, please follow the steps below: Try refreshing the page. … Disable any extensions or ad-blocking plugins that could be blocking SoundCloud from working properly and add soundcloud.com to the exceptions list in the plug-in settings of your browser.
Can you fake SoundCloud plays?
If you’ve noticed an unexpected, sudden increase in activity on your account, this can sometimes be explained by fake accounts on the platform. These accounts follow, play, like and repost sounds across the community in order to appear human.
Where can I promote my music on SoundCloud?
Instagram plays a crucial role in establishing your brand and getting your fans to put a face to your name. Besides that, Instagram stories and Instagram Live are perhaps the best places to share your new songs with your following and get some traffic flowing to your SoundCloud page.Oct 1, 2019
