Multiple Users On Instagram Business Account
Instagram for Business Guide – 2020 Update – Karola …
Instagram for Business helps brands to set up an Instagram account and start posting content.
While setting up your Instagram Business account is a fairly straightforward process, it is best if you follow each of the important steps.
In this chapter of the 8-chapter Instagram Advertising Guide, you will learn:
What is an Instagram for Business account?
What are the benefits of having an Instagram Business account?
How to create an Instagram account for your business?
How to set up an Instagram advertising account
What are the best practices for account setup on Instagram?
What Is an Instagram Business Account?
Many marketers make the mistake of managing their brand’s Instagram account as a regular account. However, they’ll be missing out on some great features available with Instagram for Business.
By creating an Instagram Business account, you can:
See real-time insights into how your stories and promoted posts perform throughout the day
Learn additional information about your followers and how they interact with your posts and stories
Include more information about your company like business hours, location and phone number
Set up Instagram advertising campaigns and see your Instagram ad reports
You can also promote any posts you’ve shared, and include a button like “Learn More”, to reach new potential customers
Instagram for Business
Up next, you will find the step-by-step instructions for setting up your Instagram Business account.
How to Create an Instagram Account for Your Business
Step 1: Download and launch the Instagram app
Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.
Step 2: Sign Up for Instagram
Tap on “Sign Up”, then enter your email address and tap “Net”t, or tap “Log in with Facebook” to sign up with your Facebook account.
Step 3: Create a business profile
Within the Instagram app, find settings, then scroll down and tap on “Switch to Business Account”. Here, you can link your Instagram account to a Facebook Page.
Once you’ve changed to a business account, you can add additional business information like store hours, business address or a phone number.
Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.
Switch your Instagram account to a Business account
Step 4: Start posting!
Now that you’ve set up your Instagram Business account, it’s time to make your first post!
You can also set up Instagram ad campaigns right after you’ve completed creating your Instagram advertising account that’s linked to your Facebook Page.
Read more: 84 Best Instagram Ad Examples in 2018 From TOP Brands
How to Add Your Instagram Account to Facebook Business Manager
In order to start advertising on Instagram, you need a Facebook advertising account and a Facebook Page.
You do not necessarily need a Facebook Business Manager account. However, if you’d like to review and respond to the comments on your ads, you’ll need to add an Instagram account to your Business Manager.
To add your Instagram account to your Facebook Business Manager, follow these steps:
Go to your Facebook Business Manager
On the left side of the page, click “Business Settings” and “Instagram Accounts”
Click on “Claim New Instagram Account”
Add your username and password, then click “Next”
To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button
If you don’t have a Facebook Business Manager account yet, here’s how you and set it up.
Connect your Instagram with Business Manager
How to Set Up an Instagram Advertising Account on Facebook
There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads:
Facebook Ads Manager
Facebook Power Editor
Facebook’s Marketing API
In addition to these four options, you can also advertise by using:
The Instagram app
Instagram Partners
To set up a Facebook advertising account, follow these guidelines:
Open your Business Manager Settings.
Under the People and Assets tab, click on “Ad Accounts”
On the right side of the page, select “Add New Ad Accounts”
Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”
If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)
To add your Instagram account to your Facebook advertising account, follow these steps:
Go to your Business Manager
Click on “Business Settings” and then “Instagram Accounts”
Click on the Instagram account you’d like to assign an ad account to
Click “Assign Ad Accounts”
How to Add New Users to Your Instagram Ads Account
If you’re working with a marketing team or an advertising agency, you may need to give them access to your Instagram for Business account.
Note that in order to add new users to your Instagram Business account, you have to have an admin access to the Facebook Page related to Instagram account.
If you’re already using the Facebook Business Manager (which you really should), here’s how to give new people editing access to your Instagram account:
Open your Business Manager settings
Go to the “People” section and select the person you want to give Instagram account access to or click on “Add New People” to add new users
Click on “Assign Assets” and select either “Pages, ” “Ad Accounts, ” or “Product Catalogs”
Select the specific assets you’d like to share access to and choose a role
Hit the “Save Changes” button.
Give access to additional people
There’s a large set of different roles that you can assign to your colleagues and partners.
Facebook Page roles
Team members: If you want to add your team members to your Instagram account, you should assign them the “Page editor” role.
Ad agency: When working with an advertising agency that doesn’t manage your Instagram posts, assign them the “Page advertiser” role.
Once you’ve completed the Facebook Business Manager account setup and invited your team members to manage your Instagram Business account, you’re all set.
Now, all you need to do is nail your Instagram targeting and Facebook ad design to get a high ROI out of your campaigns.
Congrats! You’re ready to go!
Now that you’ve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.
Proceed to learning the step-by-step guidelines for creating your first Instagram campaign by using one of these three tools:
Instagram’s app
Additional reading:
From 0 to Results. How to Set Up Low-Budget Facebook Campaigns
How to Manage Multiple Instagram Accounts for One Brand
Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your brand wants to tell fits under the same umbrella. For brands that have multiple product lines, diverse target audiences or numerous locations, creating multiple Instagram accounts is a way to market more effectively to distinct audiences.
Even though Instagram recently made it easier to manage multiple accounts, the technicalities of managing two or more accounts are only a small portion of the effort. When done successfully, using multiple Instagram accounts can help you strengthen your relationship with specific audiences, grow your following in new markets and create multiple narratives for your brand that all help you meet your goals.
From the technical management of multiple accounts to creating an Instagram strategy for each profile, let’s go over strategic ways to manage multiple Instagram accounts for one brand.
Reasons your brand should consider creating multiple Instagram accounts
Separate your employer brand efforts from your marketing efforts
The benefit of having multiple Instagram accounts for the same brand is to customize your marketing messaging to different audience segments. If you’re going to create multiple accounts, make sure there is a need for it. The accounts should be different enough that you can create unique content that appeals to the interests of each particular audience. Starbucks Jobs highlights employment opportunities, education support and Veteran employment transition, and employee testimonials.
Build the brand of different product lines or interests
In addition to having audiences in different countries, some brands create accounts that cater to audiences that share specific interests. Nike has mastered the art of creating specific content for every group of people who enjoy their products. They have profiles dedicated to Nike Women, Nike Basketball, Nike Running and dozens of other subaccounts.
When your account is specific to a niche within your audience, it’s important to create content that caters to them. It’s not enough to syndicate the content from the main brand page. You need to create original content that speaks directly to this interest group.
Customize your presence for different regional audiences
One reason big brands create multiple Instagram accounts is to cater to different geographic locations. Audiences in different locations may have different demographics or content preferences.
It’s also helpful to be able to communicate to different areas in their language to achieve the right nuance with the messaging. Airbnb has Instagram accounts for different countries and uses marketing strategies that speak directly to their audience in that country.
Set goals for each profile
The most common goal among social media marketers is to increase brand awareness.
Along with managing multiple Instagram accounts, you have to set goals for each profile. Nike Running appeals to runners specifically. So they use that profile to promote new running shoes while speaking in terms that runners relate to.
Profiles that are more product driven may have goals related to sales or clicks to the website or landing page. Brand accounts that are more for entertaining or community building might have goals related to engagement or brand awareness.
Nike Los Angeles is another Nike subaccount, but you won’t find many promotional posts on that page. Instead, they post content related to their community in Los Angeles and share stories rather than push to sell products.
View this post on Instagram
“I left running for a long period of time, and found myself in a really dark place. I decided that I needed an outlet. Through running, I found healing. It helped me set an example for my daughter of discipline, women empowerment, and leadership. ” @runner_sue, founder of @eastlarunners Inspired by family, built in East LA:, @eastlarunners, and run for more than themselves. Together, they empower their families through the community of running. We go farther when we run together. Every Sunday through the end of the year, grab your family and come run with us,, @eastlarunners, and for Dia de la Familia at Nike East Los. Come laced up, or trial our new Nike Renew, built for the everyday runner.
A post shared by #nikela (@nikelosangeles) on Oct 25, 2019 at 12:29pm PDT
These two profiles, while supporting the same brand, probably have very different goals by which to measure success. And with Sprout’s Instagram Profiles Report, your brand can dig deeper into your Instagram analytics for each profile.
Sprout’s reporting tools can help you monitor your progress toward your social media goals by tracking your results over time.
Create a content strategy for each account
Maintaining multiple Instagram business accounts also means maintaining an individual content strategy for each profile. This includes figuring out the best types of posts that work for each audience and the times of day that your posts will get the most visibility.
Sephora uses different accounts to create content for its audiences all over the world. If you look at their various accounts, they heavily cater to customers in that region by emphasizing the local style.
To create a unique strategy for each account, you need to understand your audience to a high degree. The 2019 Sprout Social Index found that the second biggest challenge social marketers face is understanding their target audience.
Luckily, you can use social listening tools to try to get to know your audience on a deeper level. With Sprout’s social listening tool, you can get even more insight into what an audience wants to see by tracking conversations around relevant topics.
You can also use our Instagram Profiles Report to find your top performing posts, a content breakdown by type, hashtag performance and more.
This will also help you track consumer behavior related to the topic of your Instagram page. You can use Sprout’s social listening solutions to get up to date information on your audience’s demographics, geographic location, device usage, and more. All of this information can be used to create a tailored experience for your audience.
Although, if a post is gaining a lot of reach on one profile, it’s okay to repost it on another one of your brands accounts. Yes, you should be creating original content for each specific audience. But if something appeals to a lot of people and is relevant, there’s no harm in sharing it across accounts.
Know how to switch between Instagram accounts
Managing multiple Instagram business accounts is a lot easier now that the platform lets you manage all accounts from a single device. You can easily switch back and forth between accounts by clicking on the settings icon in the top right of your app. Then, scroll to the bottom of this area and click “add an account. ”
Repeat this process for each account you want to be able to manage on the device. Once all of your accounts are logged in, you can switch back and forth directly from your profile.
If you’re using a platform like Sprout Social, you can manage each account directly from the platform instead of switching back and forth between each. Keep in mind, though, that most social media management software require you to have an Instagram Business account before it can post on your behalf. Once you have an Instagram Business account, you can use Sprout to manage all of your Instagram feeds from one place.
With Sprout, you can easily manage multiple Instagram accounts with your team through the Smart Inbox. You can collaborate on creating or assigning tasks, marking messages as complete and alerting other users with real-time notifications when someone else is viewing or replying to a message. This feature can be extremely helpful for brands that have different people managing different brand profiles.
Manage multiple Instagram accounts with purpose
Brands with multiple Instagram accounts are using those platforms to tell niche stories through visual content. With multiple accounts targeting different audiences, you have the opportunity to tell stories that resonate with more people. Managing multiple accounts doesn’t have to be complicated. When you use the right tools you can create a strategy that helps you use these accounts to meet your overall business goals.
Loews Hotels & Co uses Sprout to manage individual accounts, including different Instagram profiles, for many of its properties throughout the US and Canada. With 24 properties and counting, this might seem like a daunting task, but using a tool like Sprout to organize and manage these accounts helps them get the maximum strategic and storytelling benefit out of these separate profiles.
Simon Kopec
Director of Social Media & Content Strategy, Loews Hotels & Co
Having multiple Instagram accounts lets brands like this pinpoint unique variations between the target audience of each profile, whether that’s based on niche interests, location or other trains that can help a brand communicate more precisely and directly with that audience.
Try managing your brand’s multiple Instagram and other social accounts with a free trial of Sprout.
Instagram Now Allows You to Log in With Multiple Users
Instagram Now Allows Log in With Multiple Users | Website Growth
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As of this week, Instagram has begun to allow users to switch between multiple accounts using one mobile app. According to social media services Los Angeles, this new feature has been greatly anticipated by the public.
One of its key benefits is it will allow those who use Instagram as a marketing tool to utilize the app to its highest potential. Now bloggers and marketers everywhere can switch between various accounts without having to sign out. The new feature will be unveiled through app version 7. 15 on iOS and Android. Users can use up to 6 total accounts and control them with one single device. Before now, users had to repeatedly sign in and out in order to review their separate accounts. To maintain separate personal and business accounts became a challenge, as users constantly had to keep track of which devise they were on.
Before this innovation, many people resorted to using multiple phones just to manage their various Instagram accounts simultaneously.
The new app is actually quite easy to use.
Visit ‘profile settings’ and ‘add additional account’
The profile setting is the ‘head and shoulders’ icon. The ‘add account’ feature is indicated by the triple dots icon.
At that point, you can simply touch your username on your profile, at the top, and you can switch between the multiple accounts.
At that point, you have multiple accounts and Instagram has added a profile photo throughout the page, so you are always aware of what app you are using.
You can also enter an individual username and password for each individual account you add, similar to the way you sign up for an account the first time. At this point, the new account is now in the app.
To switch between accounts, return to ‘profile’ and select ‘username’. A drop-down of your accounts will appear and simply select the one you want to use.
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Frequently Asked Questions about multiple users on instagram business account
Can multiple people run a business Instagram?
Managing multiple Instagram business accounts is a lot easier now that the platform lets you manage all accounts from a single device. You can easily switch back and forth between accounts by clicking on the settings icon in the top right of your app. Then, scroll to the bottom of this area and click “add an account.”Dec 3, 2019
Can you have multiple users on one Instagram account?
As of this week, Instagram has begun to allow users to switch between multiple accounts using one mobile app. … The new feature will be unveiled through app version 7.15 on iOS and Android. Users can use up to 6 total accounts and control them with one single device.
Can you share an Instagram account with another person?
Step 1: Go to the profile you’d like to share. You can go to a user’s profile by tapping their username on one of their posts in your feed or by searching for them on the Explore tab. Step 2: Tap the three dots in the top-right corner of the screen. Step 3: Tap “Share this Profile.”Jan 3, 2018
