How To Unblock Ads On Facebook
Facebook Ad Account Disabled: Two Major Solutions – Softcube
Unfortunately, it’s happened…
As usual, you were monitoring a couple of ad campaigns you launched in Ads Manager. Everything was fine. But one day, you found that your Facebook ad account was disabled.
Keep your head up! In this tutorial, you’ll find out why Facebook may suspend your ads and show you how to activate a disabled Facebook ad account as fast as possible.
Let’s begin.
Why Was My Facebook Ad Account Disabled?
After you launch an ad, Facebook considers two things.
The first is the ad itself, including its contents, targeting settings, and positioning. The second is the landing page where the ad is displayed, the page’s functionality, and how well the page matches the promoted product or service.
Along with that, Facebook ads must comply with numerous advertising policies and community standards.
Overview Facebook Advertising Policies
If you haven’t read the Facebook advertising policies before you found your Facebook Ads Manager account disabled, we recommend you do so in order to avoid possible mistakes in the future. If you’ve already read Facebook’s advertising policies, it makes sense to go through them once again, as you may be violating one of them.
Check Facebook Community Standards
The same goes for the Facebook Community Standards, where Facebook describes what’s allowed and what isn’t when advertising. Another reason for disabling your Facebook ad account may be users’ reports about your Business Page, ads, or any other type of content you’ve ever posted.
How to Restore a Disabled Facebook Advertising Account
If you want to find a solution to a disabled Facebook ad account that will help you get back on track, there’s only one place to look: the Facebook Business Help Center, where you can read about every aspect of creating and managing your ad accounts and ads.
To save your time, we’ve found possible ways of making an appeal. When Facebook disables your Facebook ad account, your appeal can take two forms:
Solution 1. Live Chat with a Facebook Representative
In terms of how to appeal your Facebook ad account being disabled, the best way is to communicate with a human specialist.
To chat with a Facebook representative, on the Facebook Business Help Center home page, scroll down and choose Get Started.
Then choose Get Support on the page that opens.
After that, click the Chat button, which will send you to the Contact Support form.
Once you’re there, carefully enter all the requested information and check the question boxes to help a Facebook representative better understand your situation. Ready to communicate? Click Start Chat.
Solution 2. Fill Out Two Forms
Alternatively, you can use two forms to reactivate a disabled Facebook account.
If you think your ad account was disabled because you violated a policy or standard, request an ad account review by filling out this form.
If you think your ad account was disabled by mistake, provide Facebook with detailed information by filling out this form.
After you send your request, keep regularly checking the Facebook Help Center. Your disabled ad account may be reviewed at any time. Once it’s been reviewed, you’ll receive a response to your Help Center support inbox.
Good Luck with Your Disabled Ad Account
When it comes to a Facebook disabled ad account, any help is welcome. We hope you’ve found our guide helpful and hope you can recover your ad account as soon as possible. Be patient and persistent!
After you do that, don’t forget to try the AI-powered Softcube platform to save your efforts and budget while producing high-quality video ads.
The platform offers a rich collection of pre-made and verified video ad content you can use to significantly reduce the chances of your ad account being blocked by Facebook.
How to Recover a Suspended Facebook Ads Account – Social …
Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?
In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated.
Facebook Ads Account Suspension: Two Red Flags
You’re going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:
Your first reaction: sheer panic.
Well, I’m here to tell you that everything will be okay. With the simple action steps in this article, you’ll be “all systems go” in no time.
In this situation, it’s easy to assume that Facebook is out to get you. Just remember: It’s not a vindictive human sitting behind the screen maniacally laughing at your misery. Your account was shut down because something sent a red flag signal to the algorithm and it’s Facebook’s responsibility to mitigate threats at every moment.
The behaviors that typically trigger these red flags fall into two categories:
High negative feedback percentages
Not following Facebook’s Advertising Policies
Red Flag: Your Ads Generate High Negative Feedback
Facebook users you target with ads can share their feedback with the platform. They can choose to:
Hide the single ad.
Hide all posts from your Facebook page.
Unlike your Facebook page.
Report the ad content as spam.
When a Facebook user reports your ad for any of the issues listed above, it’s marked as negative feedback.
If one or two people report an ad, unlike your page, or hide your content, it’s not the end of the world. The challenge is when the percentage of negative feedback in comparison to the overall number of ad impressions starts to rise.
To find the negative feedback score for each ad, navigate to the ad level in Facebook Ads Manager. Select the individual ad and click Preview. From the pop-up, choose Facebook Post with Comments.
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Scroll to the bottom of your ad post and click in the Performance Results section. This will launch a pop-up window.
In the Post Details window, look at the Negative Feedback section.
Although we don’t know the exact percentage that triggers a red flag, in my experience, if you’re getting more than one spam report for every 5, 000 impressions (or 0. 02%), you should shut off that specific ad as a preventive measure.
To calculate your negative feedback rate, you use the same formula you would to calculate the engagement rate of a Facebook post (i. e., amount of activity divided by impressions).
Add the totals in all four categories under Negative Feedback:
Hide Post
Hide All Posts
Report as Spam
Unlike Page
Then divide that number by the total number of People Reached.
Once you calculate your negative feedback percentage, you can see if there are specific ads that triggered your account shutdown. If no ads have high negative feedback, the reason your account was shut down is likely your failure to comply with Facebook’s Advertising Policies.
Red Flag: You Violated Facebook Advertising Policies
According to Facebook, “our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. ”
If you’re not familiar with Facebook’s Advertising Guidelines, start getting up to speed now. It’s the entire rulebook of Facebook advertising in one spot. Everything that is or isn’t allowed. Everything that’s a gray area or a big ol’ red flag.
Most people think they can dance around the policies and then they get upset when they’re in direct violation and lose their account. Remember, it’s not Facebook, it’s you. Very rarely do ad accounts get disabled for no good reason.
How to Reinstate Your Facebook Advertising Account
Now that you know what happened, it’s time to learn how to reinstate your account. This one’s easy! I walk you through the entire process in this video.
First, jump into Ads Manager. Typically, you’ll see a red bar informing you the account has been disabled. Click Contact Us to submit your appeal and get your account back up and running.
If you don’t see the red bar, perhaps you’ve gotten an email that told you your account has been disabled. Follow the instructions in the email to submit your appeal.
Additional Support Options
Once you’ve submitted your appeal in Ads Manager, there are additional ways you can reach out to Facebook support to increase your chances of getting your ad account reinstated.
To do that, click the question mark icon at the top-right corner of your ad account. Then scroll all the way to the bottom to the blue link that says, “Still need help? ” or “Help Center. ”
The beauty of clicking this link is that the page it launches occasionally has instant chat available with the Facebook support team. When instant chat is available, you can speak directly with a Facebook representative, which can help make the appeal process quicker.
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If instant chat isn’t available, you can submit a form to file a complaint about your account closure. On this form, tell Facebook about the situation and make your case.
If the banned advertising account doesn’t show up in the drop-down menu under Advertising Account ID, add your ID to the description box below along with other pertinent details to help Facebook investigate.
To find your advertising account ID, head back into Ads Manager. Go to the URL in the address bar at the top of the page and copy your account number. It’s the long string of numbers after “act=”.
Give Facebook this account number, not your Business Manager ID.
From here, all you have to do is provide Facebook with the details they’ll need to confirm your ad account compliance, if you believe you weren’t at fault for the account being disabled.
Note: Once you submit your appeal, it may feel like it takes forever for Facebook to get back to you. You can track the status of your appeal at
In the support inbox, view the case status (i. e., open or closed) and the results of each unique case. If the appeal comes back and it isn’t in your favor, this is where you can respond if you disagree with Facebook’s decision.
Best-case scenario: Facebook reinstates your ad account. This would be a huge win because you save all of your hard work inside of the account, like the previous custom audiences you’ve created with your Facebook pixel and all of your advertising campaigns and results.
6 Steps to Prevent Your Account From Being Shut Down Again
Once your Facebook ad account is reinstated, follow these steps to help prevent it from being suspended again in the future.
Follow the Facebook Advertising Policies
This is the most important step: Follow Facebook’s advertising policies. Full stop.
Yes, I’m a rule-follower. And you should be too when it comes to your Facebook ad account. As I mentioned, accounts are typically shut down for not following simple rules that Facebook lays out in their advertising guidelines. I particularly want to bring your attention to the Prohibited Content and Restricted Content sections.
You have complete control over whether you follow these rules.
Create Your Own Facebook Advertising Strategy
I recommend a three-pronged approach to your Facebook advertising strategy:
Connect: Target new people to grow your audiences.
Commit: Generate qualified sales leads.
Close: Land new customers.
I’ve found that when members and clients run multiple ad types with different result objectives, it helps reduce the negative feedback rate. Advertisers who have a strategy in place for their results are more prepared for the curveballs that Facebook throws.
If Your Account Isn’t Reinstated and You Create a New Ad Account, Use a New Credit Card Number
The credit card attached to your previous Facebook ad account will now be a red flag in the system. To avoid this triggering another account shutdown, make sure the credit card on the new account hasn’t been previously used on Facebook’s ad platform.
Have a Lawyer Craft Your Privacy Policy and Website Terms
This step communicates to Facebook that you’re a reputable business entity. It’s great for your user experience as well.
Note: I’m not a lawyer and this does not serve as legal advice.
Make Your User Experience Seamless
Have you ever clicked a link on a web page and all of a sudden you’re bombarded with a quadrillion different pop-up messages all at once? Well, if you do this, users are going to abandon your website ASAP.
Facebook calls that poor user experience “a non-functional landing page, ” and you can see all of their examples of this in Facebook’s Advertising Policies under Prohibited Content.
Make sure your website is optimized for the user experience. Use big, bold, legible fonts and bright, clear pictures. Then lay out everything users need to know exactly as they expect when they’re clicking from your ads over to your website.
Take Responsibility
Nine times out of 10, our Facebook advertising accounts get disabled as a direct result of our actions. When you’re able to admit that (and then follow the action plan outlined in this article), it’s easier to make sure you don’t have any red flags on your account in the future.
Conclusion
Having your Facebook ad account shut down can be disheartening; however, following the simple steps above will have you back in the advertising game in no time.
Keep in mind that Facebook’s algorithm—the same one that temporarily shut down your ad account—also protects you from consumer fraud. As a Facebook user, you wouldn’t want to be served an ad from a company with a track record of shady behavior like fraudulently recharging your credit card after an initial purchase, auto-enrolling you into a subscription program without your consent, or even not delivering what you purchased. The reality is these situations happen every day.
Instead of blaming Facebook for this minor inconvenience, use this as an opportunity to determine where you could be more sound in your business practices across your entire company.
Do you need to create a new privacy policy or update terms and conditions for your site?
Can you update your customer onboarding sequence to reduce refunds or chargebacks?
Would adding more information or context to your sales process create a better customer experience?
Although reflecting on your answers to these questions won’t get your ad account back up and running directly, it will lessen your risk exposure in the future.
What do you think? Did these steps help you get your Facebook ad account reinstated? Let me know in the comments below.
More articles on Facebook ads:
Learn how to use Multiple Text Optimization to customize your Facebook ads for different people.
Discover how to write Facebook ad copy that converts.
Find four lookalike audiences to use with Facebook ads.
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Facebook Ad Account Is Disabled? Here’s What You Can Do
It’s always been hard to get your ads approved on Facebook. You got used to it. But one day you find out your whole advertising account got blocked. And this is where real problems might begin.
At some point, every advertiser faces the problem of having their advertising account disabled. It’s so common on Facebook that it’s become a serious obstacle for people who are only considering to start advertising on the channel.
And it has finally happened to you. Your Facebook ad account is banned even though you’d been abiding by all the strict rules and policies (or not? ).
Why has Facebook disabled your ad account? What can you do to restore it? How do you prevent this in the future? Find these and other questions answered in further sections.
Got tired of troubleshooting disabled accounts over and over again? Go to the native advertising side, we have better terms. Check out our guide to repurposing Facebook ads for native ad platforms.
Why can’t you access your advertising account?
First of all, we need to clarify there are two reasons an advertiser might lose access to their account in Facebook’s Ads Manager:
Advertiser’s personal account is blocked;
Ad account itself got banned.
Let’s go through each issue in more detail.
Personal account shut down
While the first reason is more common, the latter can be critical to your advertising campaigns and become the final point in your relationship with Facebook.
Before blocking your ad account, Facebook pauses all ads until you restore access and can manage your campaigns again. However, if your personal account is removed from the platform, your ads are still up and running. Facebook keeps spending your budget, and there’s no way you can log into your account, optimize recently launched campaigns, and pause the ones that are wasting your money.
Of course, other team members might also have access to your Business Manager, but it’s not uncommon that all their accounts appear to be deactivated too – this is exactly what happened to James van Elswyk, an affiliate marketing guru, and his team.
All you can do to address the issue is to fill out this form and wait for the Facebook team to review and approve your application.
Ad account ban
Today, ad account bans seem to be happening more frequently and rarely have any clear reasoning behind.
When your business account is blocked, your ads are stopped, and you get a message similar to this one:
The worst part about ad account blocking is that it happens without warnings. One day, it appears all your campaigns are frozen and your company or client won’t be driving any leads or sales from Facebook for an indefinite period.
If you put all eggs in one basket and Facebook is the only platform you’ve been relying on, the consequences might be daunting. But don’t panic, we know how it’s fixed.
Facebook isn’t verbose when explaining the reasons for the account ban. You’ll receive a generic notification that informs you that ‘your ad account has been flagged for policy violations. ’ That’s it.
To figure out why this happened, you’ll need to go through Facebook Advertising Policies and make guesses on the point(s) you might have violated. These learnings won’t help you restore your account, but at least you’ll avoid making the same mistakes in the future.
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The reasons behind account blocking fall into two categories:
Large volumes of negative feedback
Violation of Facebook’s Advertising Policies
Users can leave their feedback on your ads or whole account in multiple ways. They can choose to hide specific ads or any activity from your Facebook ads page, report your ad content, unlike your page, or just leave negative comments below your campaigns. This all affects your Facebook ad score and can even lead to ad rejection.
However, one negative comment or spam report isn’t enough to block your ad or account. There should be a high percentage of negative feedback to total impressions and engagements. Also, your account won’t be disabled once high volumes of negative feedback is spotted for one or a few ads. Facebook applies measures on the ad level first and might suspend the whole account only after several ads in a row were blocked.
Facebook Ad Policies provide guidelines on what types of campaign content, creatives, and messaging are allowed. If you violate one of these, your ad will be disapproved. If you do this repeatedly, this will cause an account ban.
In case you didn’t pay close attention to the list of prohibited practices before, it’s worth taking a look now:
Personal attributes. The platform doesn’t allow content that implies personal attributes. This means there’s no place for so widely used direct assertions that start with ‘Do you…’ or ‘Are you…’ Any assumptions about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, and other personal characteristics are forbidden.
Facebook brand usage. Ads that contain the Facebook brand name or assets, shouldn’t represent the Facebook brand in a way that makes it the most distinctive or prominent feature of the creative. Always write the Facebook brand name with a capital ‘F. ’
Sexually Explicit Content. Adult content is strictly prohibited. This includes images depicting nudity or implied nudity, people in suggestive poses, dating ads, thumbnails focused on individual body parts, and other content alluding to sexual activity.
Prohibited categories. There’s a wide range of products and services that can’t be promoted on Facebook regardless of campaign content. These include: illegal products, tobacco, drugs, unsafe supplements, weapons and ammunition, payday loans, penny auctions, and prohibited financial products.
Misinformation. Facebook prohibits ads that contain false claims.
Sensational content. No shocking, inflammatory, or violent content and imagery are allowed.
Bad grammar or punctuation. Ads must always contain grammatically correct content with no punctuation mistakes. Symbols used to circumvent Facebook ad review process are prohibited.
Low-quality content. Images and texts should be high-quality. Landing pages should always be relevant to ad content.
Deceitful practices. Cropped images that incentivize people to click ads, landing pages with popup ads, and other deceitful practices are not allowed.
Subscription services. Before promoting subscription-based services, make sure you check out Facebook’s requirements. These include providing clear terms and disclosures, empty check boxes, requirements for targeting, etc.
Restricted keywords. During the ad review process, Facebook’s AI screens ads for certain words and phrases related to the restricted practices and will often disapprove ads that contain them, even though the ad doesn’t actually break any rule. Keywords like ‘fat loss, ’ ‘lose weight, ’ ‘mortgages, ’ ‘payday loans, ’ ‘anti-aging, ’ ‘weed’, and other terms that fall under ‘sensitive topics’ are often flagged even if the ad itself is acceptable.
Before-and-after images. According to Facebook Ad Policy #19, ‘ads must not contain ‘before-and-after’ images or images that contain unexpected or unlikely results. ’
Capital letters. Using capital letters too frequently isn’t approved by Facebook.
The 20-percent rule. The most inoffensive rule that might cause serious problems. This rule states that image-based ads on Facebook must contain less than 20% text.
If your ads were often disapproved for violating one or multiple policies from this list (also, check the full version), this undoubtedly has led to account deactivation.
Whatever the reason for blocking your Facebook ad account is, there are basically three ways of solving the problem.
What you can do when Facebook deactivated your advertising account
Before you contact Facebook and tell them why your account shouldn’t have been blocked, you need to understand that your ad spend isn’t a strong argument for Facebook. It’s typical for the company to disable accounts that have already spent hundreds of thousands on Facebook ads, and your case isn’t unique.
Instead of ‘threatening’ the Facebook team, be patient and follow our recommendations.
Chances are your account was banned by mistake. There are algorithms that check your ads for compliance with the rules, not real people. And they are often inaccurate.
That’s why the first thing you should do is to make an appeal to Facebook and explain the situation. You can tell why you think your account complied with the policy and ask that it’s reviewed by a person.
Being a large organization, Facebook isn’t fast in response. It typically takes from 12 hours to a few business days for advertisers to hear back from the Facebook team.
Unfortunately, if your Facebook ad account was disabled as a result of violating Ad Policies, your appeal isn’t likely to help.
Create a new business account
Whether your appeal has already been rejected or you’re still waiting for the response but need to get your ads running again, you might want to create a new ad account.
If you aren’t allowed to create a new account with Business Manager, you might have a colleague or friend with a different Facebook user who doesn’t mind creating a Facebook ad account and providing you with admin permissions.
This isn’t something you can do every time when another ad account is banned, so make sure you follow ALL the Facebook guidelines this time.
To avoid having a new account disabled, follow these tips:
Run ads that comply with Facebook’s advertising policies.
Don’t launch your campaigns immediately.
Use a credit card that is different from the one connected to a disabled ad account.
Don’t create too many ads in your first campaign.
Start with promoting very safe content.
Avoid changing your funding source.
Keep your credit card valid with available credit.
Avoid chargebacks on your credit card or PayPal account against Facebook.
Create ads from locations where you normally use Facebook.
Don’t promote poorly optimized landing pages.
This option has a huge drawback. You won’t have access to custom audiences that you’ve created with your old page. Before you keep building your ad strategy on Facebook as if nothing has happened, ask yourself whether you’re ready to risk this much again.
Consider less restrictive channels
Want to avoid losing your time and revenue from now on? Add a less restrictive channel to your advertising strategy.
Many of our agency clients turned to us after Facebook had blocked their ad accounts once again. With native advertising, we are able to get around limitations imposed by other social media platforms and scale campaigns faster.
Depending on the size of the publisher network of your native ad platform, your campaigns can reach up to 70 billion impressions per day for as little as $0. 5 per click on average.
Being displayed within editorial content of world’s famous online magazines, news outlets, and blogs, native ads attract the most relevant audience and deliver higher credibility than other ad types.
If you want your ads to be served across authority websites, you’ll need to pick one of the top-notch platforms that does have guidelines for advertisers. However, when you start running your first campaigns, you see that these policies are way easier to comply with, and they’re established to improve the quality of your campaigns in the first place.
The less popular and credible websites the platform partners with, the less strict guidelines advertisers should follow.
Where should I start?
Our experts will help you to launch and optimize your first campaigns. With our Native Starter package, you’ll learn the best practices for native advertising. We’ll teach you to launch native ads campaigns from scratch and bring them to high performance.
Looking for someone to manage your campaigns? Check out the Native Managed services. We’ll build campaigns that reach your business goals and scale them.
For more information about native advertising, download our Native Advertising Introductory Guide.
