How Much Is An Instagram Account With 10K Followers Worth
How Much Is an Instagram Account Worth? – Market Realist
Instagram, the photo and video-sharing app owned by Facebook, caters to individuals who want to share content instantly. Instagram has grown considerably since Facebook acquired it in 2012. Article continues below advertisement“The deal was a great strategic fit for Facebook’s mobile offering while removing a potential rival, ” according to Yahoo Finance. By August 2020, the platform had about 1 billion active monthly users. Source: UnsplashArticle continues below advertisementA widely-followed Instagram account can be worth a lot of money for the people creating its content. Major celebrity names like Kylie Jenner, Ariana Grande, and Cristiano Ronaldo make a lot of money from Instagram. Anyone with a devoted following can also earn a significant amount of money. While Instagram doesn’t directly compensate Instagrammers for posts, there are multiple ways to earn money through Instagram including brand sponsorships, affiliate marketing, and directing customers to your business or products. Article continues below advertisementBrands make deals with those who are deemed “influencers, ” who have a certain number of engaged followers on their Instagram account. In general, those with higher numbers of followers and a high level of engagement from those followers will command a larger payday. 10K Instagram account is worth $100The number of followers isn’t the only factor that determines how much an Instagram account is worth. Although a high number of followers is important, the compensation also depends on whether the followers are actively engaged with posts. Article continues below advertisementThe average engagement level for an Instagram account is about 3 percent, according to InfluencerMarketingHub. Therefore, “Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. ” Some digital marketers suggest one cent per follow as a basic rate of compensation, which would mean earning $100 per 10, 000 followers. A 10K-follower account’s worth also depends on other factors like engagement. Article continues below advertisement50K Instagram account is worth $500Using the one-cent-per-follow estimate, a 50K Instagram account might be worth about $500. Again, Instagrammers can earn money in various ways — marketing their own products, sponsored posts, and affiliate marketing. 100K Instagram account is worth $700–$900A sponsored photo posted by an Instagram account with 100, 000 followers might be worth $700–$900, according to InfluencerMarketingHub. Article continues below advertisementSource: UnsplashHow much is an Instagram account with 1 million followers worth? An Instagram account with an extraordinarily large following like 1 million followers is likely worth a lot of money. Reportedly, Kylie Jenner earned $1. 2 million per Instagram post last year. Her account has over 200 million followers as of December 2020, according to Statista. Article continues below advertisementA lesser-known area of Instagram monetization is that of curated accounts where the owner shares other creators’ work. One user explained that he earned $36, 000 over four years running a curated Instagram account with 1. 9 million followers, according to Medium. How to calculate Instagram username worthThere are online calculators where you can plug in your Instagram username to receive a rough estimate of your account’s worth. People do sell Instagram usernames (and usernames and accounts for other social media platforms like Twitter and YouTube). However, Instagram actually prohibits the sale or transfer of any part of your account, according to Vox.
How Much Money Does an Instagram Influencer Make? | Petal
Protein powder. A vitamin-subscription box. The newest restaurant you must try. If you’re on Instagram, odds are you’ve seen at least one of these things. Endorsed by someone you follow. In the past month. It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this? ” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well? ” These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other. Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame. We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes. And just how realistic that task is to conquer. It Pays to be Popular While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay. But what determines that ✨magic ✨number one must hit before these posts actually become profitable? < 10, 000 Followers“Micro” influencers have anywhere from 6, 000 to 10, 000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche. According to a recent survey, these accounts can make up to, on average, $88. 00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence. Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way. < 100, 000 FollowersAt this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure. Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success. For example, one self-proclaimed "foodstagrammer" currently holds 72, 000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100, 000 mark – which is the “socially acceptable” marker. It’s somewhat of an unspoken rule that influencers can expect to be paid $10. 00 for every 1, 000 followers they have, once they hit the 100, 000 threshold. Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed. Influencers with 50, 000 to 80, 000 followers get around $200. 00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count. Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive. < 1, 000, 000 FollowersThe leap from 100, 000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge. Accounts of this nature (think 250, 000 to 500, 000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670. But it doesn’t even need to be a picture on their feed that brings in the cash. Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns. Once an account reaches more than one million followers, the sky’s the limit on what they is Money ⏰ But it’s more than just taking aesthetically-pleasing photos and tagging brands. Not only do Instagram influencers need a committed following, they also need these followers to engage with their content. Many middle-tier influencers are lumped into direct-message groups called pods, filled with 15 other accounts also trying to make it big. According to the influencer community, people in these groups are sharing their new posts all of the time, with the expectation that everyone else needs to engage with those accounts. Comments should be at least five words and include emojis, because that will help increase engagement. Participating (or choosing not to participate) in groups like these can have an impact on how much one can make from their account. Curious if your account has what it takes to start? Check for yourself here. TL;DR1) Quitting your day job to live off of an Instagram-influencer salary is easier said than done, since accounts need to garner thousands of followers before they can even start to see a monetary profit. 2) Instagram influencers with under 10, 000 followers can make, on average, $88. Those with under 100, 000 followers average $200. 00 per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting. 3) Accounts ranging from 250, 000 to 500, 000 followers can make a pretty penny posting on their accounts for brands, whether that be in a static picture, GIF-like video or an Instagram story. Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
How Much Should I Sell My Instagram Account For?
Looking to sell your Instagram account but don’t know how much you should sell it for?
This guide will be a complete overview of how much should you sell your Instagram account for.
At the end of the guide, you should be able to price your Instagram account at the most reasonable rate.
Let’s get right into it.
Important metricsHow Much Should I Sell My Instagram Account For? Price breakdownAverage pricing of Instagram accounts (based on followers and engagement rate)Summary of Instagram account prices from followersConclusion
Important metrics
Before selling your Instagram account, here are some important metrics people look out for.
Every Instagram account has different values due to these metrics.
1. Number of followers
One of the first things you’re going to look at is your number of followers.
Usually you’d only want to consider selling your Instagram account if you have 1, 000 followers and above.
Instagram accounts below 1, 000 followers usually have little to no value unless your engagement rates are exceptional (above 30%).
2. Niche
Secondly, the niche of your Instagram account will affect its price.
If your Instagram is a meme account, you’re going to have to price it lower.
Instagram pages that are in the business, entrepreneur or money niche will be priced a lot higher.
This is because they are much easier to monetize.
3. Username
The username of your account needs to be taken account only if it is a OG or semi-OG one.
An OG username is one that has real words from the English language without any numbers or special characters (e. g. hello, lol, fish).
These usernames can be worth thousands of dollars.
Unless your username is an OG one, it’s not going to add any value to the price of your Instagram account.
4. Demographic
The demographic you’re going to want to look at is the age and location.
The age depends on the buyer, but generally young adults (18-30) tend to be the most valuable.
Let’s move on to the location.
If your followers are mostly from tier 1 countries (e. USA, Canada, Australia), your account is going to be more valuable.
However, if your followers are mostly from tier 3 countries (e. India, Cambodia, Nigeria), then your account is going to be less valuable.
5. Engagement
The engagement of your account is going to be one of the most important metrics to look out for.
If you have thousands of followers but only a few likes, your account is not going to be worth a lot.
On the other hand, if your engagement rate is high (10%-30%), your account is going to skyrocket in value.
Engagement consists of 4 metrics.
The number of likes, comments, video views and story views.
Likes
As for likes, you should be looking at around 10% engagement rate.
Usually for a smaller account (below 10, 000 followers), you’ll want to be looking at about 1, 000 likes.
For a bigger account (over 10, 000 followers), the engagement rate is going to be much lesser than a smaller one (6-8% engagement rate).
This is normal.
Comments
For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
So you’ll be able to sell your account for a higher price.
Story and video views
Story views are also an important factor to estimate the value of your account.
Great story views are around 10% to 20% of your total followers.
This means that if you have 10, 000 followers, 1, 000+/- of them should be watching your stories.
Growth rate
Lastly, it’s the growth rate or the current growth of your account.
Your account’s followers and engagement can be huge.
However, if your account isn’t growing much over the past few weeks/months, its value will be diminished.
But if your account is growing hundreds of followers per day (along with engagement), the value of it is going to shoot up.
How Much Should I Sell My Instagram Account For?
Now it’s time for the million-dollar question, “How much should I sell my Instagram account for? ”.
The short answer is — it depends. Based on the different metrics I’ve mentioned above (followers, niche, username, demographic, and engagement), every account is going to have a different price.
To make your life easier, I’ve compiled a table of real-life Instagram accounts for sale.
You can use these metrics and prices to benchmark against your own account.
That way you’ll have a rough idea on how much you should sell your Instagram account for.
llowersLikes per postNichePriceDescription1. 6, 484223Luxury & Motivation$150Main audience: USA. 2. 9, 8121, 357Pets & Animals$278100 to 400 organic followers per day. Followers from US, is 67% women. 3. 12, 8781, 714Travel & Nature$300US account based around travel with a mixed following. 4. 28, 4204, 596Cars & Bikes$400Growing 200 followers a day but in its prime (daily posting) it grew 500 followers a day. $20 per week by running ads/affiliate marketing etc. 5. 38, 1192, 779Humor & Memes$500Very decent meme page. 6. 54, 5161, 150Fashion & Style$670High-quality fan page account with real followers. 7. 80, 4474, 897Fitness & Sports$799 Account created over 2 years ago. 8. 173, 2321, 336Fashion & Style$999The account is a year old. Very active account gaining around 1k followers every day. Averaging 2k+ likes on the recent 30 posts.
Move on to the next section for a concise price breakdown on these accounts.
Price breakdown
Now, let’s breakdown the prices of the various Instagram accounts from the table above.
Account no. 1
The first user on the table has around 6, 500 followers and 223 likes per post.
The main audience is USA which is a first tier country.
With these metrics in mind, this account is probably worth no more than $100 because the engagement rate is quite low.
Account no. 2
Number 2 on the table is in the pets and animals niche.
It averages 9, 800 followers and 1, 357 likes per post.
This is a very high engagement rate so this account is worth a lot more.
It’s easily worth around $250+.
The seller set the price at $280 which is very reasonable.
Account no. 3
Number 3 has around 12, 900 followers and 1, 714 likes per post.
This is account has decent engagement rate as well.
Valuing this account at around $300 is perfect.
Account no. 4
The next account on the table averages 28, 400 followers and 4, 600 likes per post.
Seller states that it is growing by 200 followers per day; 500 if you’re posting daily.
Growth and engagement rates are very high.
This account is easily worth around $400.
Account no. 5
Number 5 has around 38, 000 followers and 2, 800 likes per post.
This account has a higher number of followers than the previous one but lower engagement.
The account is a meme page which is harder to monetize.
Seller valued it at $500, but it should be valued at $400+.
Account no. 6
54, 516 followers and 1, 150 average likes per post.
This account has a lower engagement rate than the previous two accounts but a lot more followers.
Seller valued it at $670 but it should be lower.
Account no. 7
This account has around 80, 400 followers and 4, 900 likes per post.
About 6% engagement rate which is pretty high considering the account has a huge number of followers.
This account is priced at $799.
Account no. 8
The last account on the table has around 173, 232 followers and averages 1, 336 likes per post.
Very high number of followers but a very low engagement rate.
This account has a massive growth rate at 1, 000 followers daily which is the biggest metric.
Seller valued this account at $999.
Average pricing of Instagram accounts (based on followers and engagement rate)
This table is a quick reference of the various pricing of Instagram accounts based on their followers and engagement rate.
Use this table to quickly estimate the price of your Instagram account.
FollowersEngagement ratePrice5, 000 to 10, 00010% to 30%$100 to $15010, 000 to 15, 00010% to 20%$200 to $30015, 000 to 30, 0008% to 15%$300 to $400+30, 000 to 60, 0006% to 10%$400 to $600+60, 000 to 80, 0003% to 8%$600 to $1000++100, 000 and above3% to 6%$1000 to $5000+++
Note: These are just rough estimates of how much you should sell your Instagram account.
Summary of Instagram account prices from followers
Here’s a quick summary of average Instagram account prices from the number of followers.
If you have 5, 000 to 10, 000 followers, you should be looking at selling your Instagram account at $100 to $150.
Next, if you have 10, 000 to 15, 000 followers, it should be worth around $200 to $300.
15, 000 to 30, 0000 followers at $300 to $400+.
30, 000 to 60, 000 followers at $400 to $600+.
60, 000 to 80, 000 followers is valued at around $600 to $1000++.
Lastly, 100, 000 followers and above at $1000 to $5000+++ respectively.
Conclusion
In this article, I’ve mentioned the metrics you should look out for when pricing your Instagram account, 8 different Instagram account prices, and average Instagram account prices.
Hopefully you’ll have a better understanding on how much you should sell your Instagram account.
However, you should always benchmark your account to other accounts in the market to get a rough idea of its value.
This is because every account varies.
Frequently Asked Questions about how much is an instagram account with 10k followers worth
How much does 10K Instagram followers make?
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting.
How much is an Instagram account with 15k followers worth?
Next, if you have 10,000 to 15,000 followers, it should be worth around $200 to $300.May 6, 2021
