How Can You Improve Your Keyword Search Results
How Can You Improve Your Keyword Search Results? – SEO …
This article will tell you everything you need to know about how to improve your keyword search results. For help improving your keyword search results, contact SEO Design Chicago yword search results are key to building a business online. Most of the time, we as consumers don’t know exactly what we are looking for when we search for something. When people are searching for content on the internet, they search for things in a certain way. For a product or service, we usually just search for a basic word or phrase. “Cars for sale” or “Hotels near me”, and things like that are commonly searched phrases. Companies base their websites around those kinds of words, which are called keywords. This is so they can get as many views as possible. But how can your business improve so that relevant keyword searches find your company first? There are several different ways to make this goal a Keyword PlannerThe Google Keyword Planner is a tool that helps you improve your keyword search results. This is a software that gives you a list of prominently used keywords that can help you get more views. There are suggestions for keywords, or you can search for a certain topic or area of business. The planner also shows you how many views each keyword receives each month. It also helps you choose keywords similar to the best ones. It even has a forecast for what kind of views the keyword you chose will have! Keyword planner is an extension of Google AdWords, so you do need to have an account to use it. However, it is definitely worth it. Having a Google AdWords account is another way to improve your company. It helps you achieve more views and get better at advertising, too. Google AdWords create ads for you and help you achieve business goals. They focus in on different kinds of advertising, like global vs local, and help you find the consumers you want your advertisements to reach. So, if you want to use that already, it’s perfect for helping you pick out some keywords to improve your search results. There are also services to help you get started with Google Ads, so you don’t have to figure it out on your own. Google AlgorithmsOne of the things that makes it harder to stay at the top of the rankings is that Google changes their algorithms. This means that every few days or even hours, Google updates their software so that it gets better at keyword searching. This is great for the people who are searching, but not so good for the companies trying to make it to the top. It used to take a lot longer for Google to make these changes, but now it’s very common. Most of those changes aren’t huge, but there are usually a few per year that make some big adjustments to the way things get searched and found. Companies can sometimes feel like it is difficult to make modifications for this. However, one of the best ways to keep improving your keyword search results is by updating regularly. This means picking new keywords and revamping your site as frequently as you can. This can be tricky! You will want to keep your brand intact as well as making enough changes to stay relevant. A good way to avoid changing everything on your site is through using a blog. BlogsBlogs are an effective way for your company to stay relevant and use keywords. By creating a blog, especially attached to your website, you are creating new content that can be searched. Blog posts need to be about 1500 words to be perfect for Google’s algorithms, so try to reach that every time. You will also want to make sure that you pick a keyword for each post that you create, repeating it 7-10 times throughout the article. You will also want to include links to other websites so that you can appeal to Google’s algorithms. When you link to other websites, yours will seem more important. There are many different topics to write about, and finding things relevant to your business can be pretty simple. Try to be specific and include important things about your company. You will be surprised at how quickly you can get more views! The hardest part about writing blogs is picking the perfect keywords to improve your search results. Sometimes the best way to get that is through hiring an SEO, or search engine sptimization, company to write your articles. This service can pinpoint the right keywords and write articles that will help your SEO, as well as reach that tricky word count for you. This might be the option for you, especially if you’re already busy running a business. Google Keyword Search Whenever someone searches something, Google remembers the searched term. So, if you want to get a good idea of what people search, look up the Google searches. It is pretty easy to find a free site that will show you what people are searching in relation to your company. Or, you can use Google to tell you as well. An excellent site to use is Google Trends, which shows you what is popular and trending around the world right now. This is a great way to stay relevant in the fast-paced world of changing trends. Using trending terms can help you to improve your keyword search results. Using analytics will also help you see which of these terms are working for you and which ones are not. These are different tools that will help you see what things are getting clicked on, like your blog posts vs your actual website. There are many different kinds of analytical tools. Google TagsTags are another great analytical tool that your company can utilize. Similar to links, these are usually short, keyword terms that help divide up your website. Many companies utilize tags to better organize their websites. Tags give back information on how people browse the website. A great example of how they work is through news pages. It is relatively easy to find related articles because everything links together. Using analytics, companies like SEO Design Chicago can help you to manage your tags so that the pages on your site will be easier to identify and tie together. These are especially important for products on a site. They need to tie together so that you can easily find things of the same size in clothing, or items that are usually purchased together. Tags work through data collection, which means that you will know what people click on and what they try to find within your site. Then you can change it up so that each page is geared to help people find what they are looking for. Using tags well helps with making your site’s loading time faster, gathering analytic information, and improving your search results. Putting too many tags can slow things down and make it hard to collect information. Make sure when you are creating tags to put them in the right places and learn where they should go. This is important because your website’s loading speed is another factor that Google looks at to determine search ranking. You can use a website speed test to know how quickly your site is loading currently, so you can try to decrease that time. SEO CompaniesIf any of this has been confusing for you, you are not alone. The best thing about all of this is that there are many there are many companies that can improve your keyword search results for you! If you try these tools and ideas and you aren’t getting the results you want, look for a company that will help you reach your goals. Many companies will create a plan with you so that you get exactly what you want. Through analytics and other tools, these companies can bring your website to the top of the Google search results in no time. It’s their job! So, if you feel frustrated and confused, don’t worry. There are other options out there to help you accomplish your goals for your keyword search results. Through the use of keywords, you can improve your rankings on Google and get more visitors. This can take a long time, a lot of hard work and effort. Through improving your keywords and utilizing tools like tags and links, you will be able to get to the top of the search rankings! Your keyword search results will vary over time, but you can find out what works best for your company. If you aren’t seeing the results you want, find a great company to help you. There are so many options for improving and creating the online presence that your company needs. You’ll be at the top of the searches in no time! Contact SEO Design Chicago today for help with improving your keyword search results.
What Makes a Good Keyword? | JB Media Group
Our thanks to Rose Jenkins, JB Media Institute alumnae, for this guest post on choosing the right keywords.
4 Tips to Help You Pick the Right Keywords
How do you know which keywords will unlock the doors to increased search traffic? When people want to find something, they go to Google, or another search engine, and type in a few words about what they’re looking for. You want those keywords to lead to your website, if they’re looking for what you have to offer. To make that happen, you need to optimize your site using the right target search terms.
Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle. So, it’s important to make sure your target search terms have what it takes to bring the people you want to reach to your site:
Search volume: There’s no point in optimizing for terms that no one is searching for. Do your research to find keywords that get a significant amount of search.
Relevance: Your target keywords should be a great match for what you offer. Your goal is to connect with the people who are looking for you.
Conversion value: Choose terms that are likely to lead to actual results — such as sales or engagement — not just curious browsing.
Competition: Be realistic. Target keywords that you can reasonably hope to rank for at the top of Google results, once you’ve optimized your website.
Doing Your Homework: Keyword Research
Choosing the right keywords can be a daunting task! If you’ve done your research, you probably have hundreds of potential keywords to choose from, accompanied by mind-boggling amounts of data. (And if you skipped keyword research, then your target keywords are just a wish list. While you’re at it, ask for a pony! )
First, zero in on the important data. Fortunately, you can get this information for free, using Google’s Keyword Planner. The most important keyword data for your organic search strategy are the monthly search volume and the competition score. If you’re working on a Google Ads strategy, the suggested bid for ad space is important, as well.
Monthly search volume is the average number of times people search for a keyword phrase every month. (The example below uses monthly search volumes in the U. S., but you can set it to the geography of your choice. )
Competition score gauges how much competition there is for Google ad space for this term, from 0 (lowest) to 1 (highest). Note: competition for Google ads isn’t necessarily the same as competition for organic search. Supplement the competition score by Googling the keyword phrase. Are there already pages full of high-quality results — or do you think you could take em?
Suggested bid is an estimate of how much you would need to pay, on a cost-per-click basis, for Google ads for this term.
Once you have this data, you’re ready to select your target keywords, so you can connect with the people who are looking for you!
A Keyword Selection Example
A blacksmith shop in North Carolina does a significant amount of its business selling hand-forged iron knives made from railroad spikes. Frequently, customers buy these knives in sets as wedding favors for groomsmen. The blacksmith shop commissioned keyword research to find the best SEO search terms to use to grow their business.
Here’s a sampling of data on potential search terms from their keyword research. From this list, which terms do you think match all four criteria: search volume, relevance, conversion value, and competition?
While it may seem tempting to target the terms with the highest search volumes — “gifts for men” and “groomsmen gifts” — these terms are so broad that the shop’s website isn’t likely to rank anywhere near the top of Google results. A site with a broader selection of gifts for men or groomsmen would be more relevant. And, the competition for those terms is high.
“Iron gifts” is more promising because it’s a close match with their products. “Iron gifts for him” is even more promising, since their product line is geared toward men. Although these terms have lower search volumes, they are good SEO targets because they are highly relevant — and they have high conversion values. There’s a good chance they will lead to sales.
“How to make a railroad spike knife, ” on the other hand, isn’t worth targeting because it’s not likely to lead to sales.
Generally, for priority keywords, choose terms that get at least 30 searches per month. So, “twisted railroad spike knife” would not be a top priority, with only 10 searches per month. (Since the blacksmith shop does make twisted railroad spike knives, it would make sense to use this keyword phrase in that product description. )
A clear winner from this list is “railroad spike knife. ” It gets a large amount of search volume — 2, 900 searches per month. It’s an exact match for the blacksmiths’ product. And it’s highly likely to lead to sales. Although competition for the term is high, it’s worth the effort to rank for this keyword with a well-optimized site.
Balancing Act
While you should look for keywords that match all four criteria, it’s rare to find one that’s outstanding in every way. Don’t pin all your hopes on discovering some magic phrase that gets huge amounts of search and describes you exactly, from people ready to spring into action, with no one else targeting it.
In real life, you evaluate all four criteria and choose keywords that, on balance, can lead to SEO success. Like the blacksmith who decided to target a phrase with high competition, you might choose a keyword that is less impressive by one or two criteria, if it’s very strong by others.
About the Author:
Rose Jenkins is a freelance writer and online marketing consultant based in Asheville, NC. She is passionate about website strategies that engage new audiences and storytelling that changes outcomes. Rose graduated from the first J. B. Media Institute in 2013 and currently assists J. Media with SEO research and strategy. Learn more at Want to learn more about choosing keywords, SEO strategies and other keys to Internet marketing? The Internet marketing training classes available through the JB Media Institute are now available in Asheville and online. Contact us for details on upcoming sessions.
10 ways to improve Google keyword ranking – GoDaddy Blog
Start climbing
This post was originally published on Oct. 19, 2015, and was updated on July 31, 2019.
Location is everything on Google search engine result pages (SERPs) — the higher your site is listed, the more traffic you’re likely to get. In fact, a recent Path Interactive survey found that “75 percent of respondents either click on the first one or two results, scan page one looking for the most relevant answer to their query, or visit multiple results from page one. ” When users search for a specific phrase or keyword, your site will show up based, in part, on its Google keyword ranking.
By applying some SEO best practices to your website, you can increase qualified traffic, which means more new customers.
Note: While targeting the keywords people enter into search engines to find specific products, services and other information is still an important part of an effective SEO strategy, it isn’t the only ranking factor. As Rand Fishkin, previous co-founder of Moz and CEO and co-founder of SparkToro, recently noted at MozCon 2019: “Establishing your site as an authority, and earning links from existing authorities, could have immense ranking benefits. ” Improving content accuracy with comprehensive, up-to-date, correct content may also boost search rankings, Fishkin noted.
Organic vs. paid search listings
You can attract visitors to your website in a variety of ways, but taking steps to boost organic search rankings is one of the most effective tactics for getting found online.
Unlike paid search listings, which are advertisements that display in sponsored areas of the SERPs, organic search results are “free” and based on, among other things, the site’s content and how closely it matches the keywords being searched.
Related: Beginner’s guide to search engine optimization for small business websites
10 ways to improve Google keyword ranking and overall SEO
Few people click beyond the first page of search results, so if you want to be seen, you need to be among the top listings. Here’s how:
Target relevant keywords.
Give the page a name with a title tag.
Entice visitors with a meta description tag.
Add in a header (H1) tag with the target keyword.
Include keywords in relevant, comprehensive page content.
Make sure website navigation is clean, reliable and intuitive.
Give search engines a guide with a sitemap.
Optimize images.
Build structure with internal links.
Create valuable content to encourage backlinks.
Once search engines know your site exists, they scan your site, index the information, and analyze the content to determine how and where your website should display on the results page. If your site isn’t optimized, it won’t rank well and may end up well below your competitors.
Want to work less and rank higher? Give the experts at GoDaddy SEO Services a call for a free consultation.
Each search engine has its own set of ranking criteria, but they all look at these same basic but key elements.
1. Target relevant keywords
Keywords are the specific words or phrases that someone enters into a search box on a site like Google to find information.
To help your business show up higher in the search results, it’s important to research and discover what your customers and prospects are searching for and then create content that targets those terms.
For instance, if your web page is targeting “vegan dinner recipes, ” use that exact phrase naturally throughout the page.
Do not cram the page full of keywords in an attempt to manipulate search ranking — a practice known as “keyword stuffing” that Google frowns upon.
Related: How Google Trends can help you find your next customer
2. Give the page a name with a title tag
The title tag is among a number of meta tags aimed at defining an individual web page’s subject matter or target keyword.
As Google and other search engines crawl a site, these vital tags clue them into what visitors will see when they visit the website. Thus, the meta tags help search engines determine the relevancy of the site for search ranking.
The title tag provides a brief summary of what people can expect from the page. It displays in a few important places, including as the title for a business listing in search engine results.
For example, the title tag for the Rachel Cho Floral Design home page — “Rachel Cho Floral Design | Best Wedding Florist NYC” — displays at the top of the business’s listing on the Google search engine results page.
If you target a specific audience or location, consider including that in the title tag, like “best wedding florist NYC. ”
It helps if each page on your site contains a unique title, but keep it concise — less than 65 characters, including spaces.
Related: Meta tags and the head section of a website
3. Entice visitors with a meta description tag
The meta description tag displays below your website’s link in search results. It’s the blurb that will, if written well, entice people to visit your site.
Every page on your site should include a unique meta description using the keyword for that page.
Keep your meta description tags less than 150 characters and avoid non-alphanumeric characters.
Pro tip: If you have a WordPress website, use a plugin like Yoast SEO to help measure the effectiveness of your meta description. Yoast will alert you if you’ve exceeded the displayable character count.
4. Add in a header (H1) tag with the target keyword
Think of the header tag like the headline on a newspaper story. It tells readers at a glance what’s on the page to read or view. The header (H1) tag is generally the largest or most prominent text on a web page.
Each page in your site should include only one H1 tag.
While the header tag doesn’t display in the search results, it’s still important to keep it brief (no longer than a short sentence). Be sure to include the page’s target keyword in the H1 tag.
In the example below, the H1 tag is “BESPOKE FLORAL DECOR” to correspond with the most prominent text on the web page.
5. Include keywords in relevant, comprehensive page content
Your website’s content, including text and images, is a driving force for improved organic search rankings. Forbes notes that longer content tends to perform better than shorter content, with pages having 1, 000 words or more performing best.
Focus the page content on the subject matter of the target keyword for that page.
Wikipedia is an excellent example of this concept. When you visit the Wikipedia Steve Jobs page you only see content about Steve Jobs. Wikipedia has earned the top Google keyword ranking for the term “Steve Jobs. ”
6. Make sure website navigation is clean, reliable and intuitive
Website navigation refers to all the links on your site and how visitors navigate from page to page.
Visitors and search engines rely on good navigation to get around your site.
Is your navigation built in a code base search engines can read? It is best to utilize HTML and CSS.
Is every page you want indexed linked through your navigation? If not, you have orphan pages. And if these pages are not important enough for you to funnel traffic to through your navigation, the search engines will rarely rank those pages.
Ensure all the URLs in your navigation are valid. A broken link is like hitting a brick wall, so be sure to check your links regularly.
Related: Make Google and your readers happy — How to fix a 404 error
7. Give search engines a guide with a sitemap
A sitemap is essentially a map or directory of all the pages on your website.
Sitemaps guide search engines throughout your site with the names and locations of pages.
They can speed up indexing and, in some cases, increase site traffic by indexing previously buried pages.
There are two types of sitemaps:
HTML sitemap
XML sitemap
An HTML sitemap is typically linked from the footer. It is a web page that users can visit to see all the important pages on your site.
An XML sitemap is really only for search engines. This type of sitemap has a specific protocol and code requirements.
Every website should have an XML sitemap.
Be sure your sitemap is listed in your Google Webmasters account and your Bing Webmaster Tools account.
Related: How to use Bing Webmaster Tools to improve your site’s SEO
8. Optimize images
Images help break up the text and add visual interest to web pages. In general, you’ll want to include an image on each page every 300 to 400 words.
Apply these three critical components for image optimization to increase your search rankings and help you gain traffic:
Include the page’s target keyword in the image file name
For example, if you own a pet supplies company called Fluffy Fido and one of the pages on your website is targeting the keywords “organic dog treats, ” the hero image file name might be:
Always use lowercase letters and separate each word with a hyphen.
Use the Image ALT Text tag with the page’s target keyword
This “alt description” is an HTML attribute applied to image tags to provide a text alternative for search engines. Because search engines can’t see images the way we do, they depend on various attributes to appropriately catalog and index the image.
For instance, the Image ALT Text for the image named “” would be Fluffy Fido Organic Dog Treats.
Each word is capitalized and separated with a space.
Ensure that the text surrounding the image echoes the image’s subject matter
The text content around each image helps the search engines understand the subject matter of the image.
If you use “” as the image file name with the corresponding Image ALT tag, and the page’s text content focuses on your business’s organic dog treats, Google and other search engines can safely assume the image is a picture of organic dog treats or should at least be associated with that term.
Pro tip: Optimizing your images so the file size is smaller and the image loads faster can also help your search rankings and keep you from losing your audience due to slow page load speed.
9. Build structure with internal links
Inbound links are a big factor in how search engines rank your site. There are two types: internal links and backlinks.
An internal link is simply creating a link from a keyword / keyphrase or sentence on one page of your website to another page on your website.
For example, the sentence “Find notary services near you” could be linked to the list of office locations on your website.
10. Create valuable content to encourage backlinks
Backlinks are links from other websites that point to your site. Search engines weigh these more heavily when determining your rank.
Unfortunately, backlinks are more difficult to get.
One of the surest ways to get more backlinks to your website is by producing valuable content your audience is seeking and then promoting that content throughout your social media network. This is not a quick and painless tactic, but it is the safest and it is proven.
Take the time to write valuable content and be active on social media platforms that make sense for your business.
Related: How to get backlinks to a small business website
See you at the top
Search engine optimization can have a big impact on the success of your business. Use these tips and SEO best practices to improve your website’s Google keyword ranking.
By making the effort to tune up your website for organic search, you’ll likely see your customer base grow with your search results.
This article includes content originally published on the GoDaddy blog by Garth O’Brien and Jeff Trumpold.
Frequently Asked Questions about how can you improve your keyword search results
What makes a good search keyword?
Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle.Jul 7, 2015
How can I improve my keyword position?
10 ways to improve Google keyword ranking and overall SEO. … Target relevant keywords. … Give the page a name with a title tag. … Entice visitors with a meta description tag. … Add in a header (H1) tag with the target keyword. … Include keywords in relevant, comprehensive page content.More items…•Jul 31, 2019
