Instagram Ebay
Instagram Marketing for eBay Sellers – Power Selling Mom
This post contains transcripts from a live webinar recording. Feel free to read or skip to the video replay.
Hi, everybody. Welcome to this presentation on Instagram marketing for eBay sellers. This is a sponsored presentation by WorthPoint.
My name is Danna Crawford. I’ve been an eBay seller since ’97. You can find more information about me at my website. I’m also a Solutions Provider with Constant Contact, and I became the Strategic Director at WorthPoint.
I organize their treasure hunts throughout the country. You can just to and see where we will be next. Also, I do a lot of presentations. If you need a speaker, just give me a shout out.
Let’s talk about Instagram today.
Here’s a few fun facts that I learned about from this Omnicore Agency.
•68% of Instagram users are Females.
•80% of Instagram users come from outside the U. S.
So that’s just a clue, all of you eBay sellers, if you’re not offering global shipping, hello! You might want to make sure you have that information and are signed up for the Global Shipping Program and/or international shipping via eBay
•77. 6 million Instagram users are from the US.
•Instagram is used by 31% of American women and 24% of men. •Six in ten online adults have Instagram accounts.
•32% of all Internet users are on Instagram.
•59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
•38% of female internet users use Instagram and 26% of male internet users use Instagram 72% of Teens use Instagram.
These are some
things to keep in mind, because you want to get your eBay items out there to
the appropriate people. It’s all about hashtags and being seen, which we’ll
talk more about in a minute.
Now, Instagram for eBay sellers.
It’s all about branding. You can brand your business, brand your eBay account, brand your name, your logo. You’re going to want to build up your Instagram account as you go along. It’s not an overnight, get rich quick kind of platform. I like to use a site called
On, you can link it to several different sites.
If you have an eBay store, you can link it to
there, or you could link directly to your eBay categories. Say you just want to
promote t-shirts, then you want to link it to your t-shirt category on
Instagram on
You can just link it
to your eBay ID. If you don’t have an eBay store, it’s okay. Just link it to
your eBay ID, so that they can look directly from there, or link it to your
feedback. You can link it to all of these things if you use, or if
you don’t want to use, you can pick and choose which works best for
you.
I like to use my friend Mike.
He’s one of my favorite people on Instagram, and
he’s got Mike’s General Store. He’s quite handsome, as you can see.
Mike’s General Store and Fine Goods. It’s all about creating your profile on Instagram. You can see Mike has in bold, link to eBay store, with arrows pointing down, and a link to his eBay store.
Anything he’s talking about on Instagram, you
can go to his profile and find his eBay store. He also gives a shout out that
you can find him on Twitter, and gives his name on Twitter, in case people are
looking at Twitter, they also use Twitter.
Next he has some hashtags in his title. He’s got Mike’s General Store and Fine Goods, #eBay, #clothes, #Disney, #games, #toys, #collectibles. That’s a good profile.
In my profile, you can see power selling my way through eBay since 1997. I’m a consignment, reseller, WorthPoint Strategic Director. Living the dream thanks to eBay and WorthPoint.
Finally, I’ve got a direct link to my account.
I also manage right now the WorthPoint account. I help out with it, I should say. WorthPoint is still new on Instagram. This is a new platform for them, so we’re trying to build it up. Please go like them, as we’re building it up.
I made sure that we had those important hashtags
in their profile, like #antiques, #art, #vintage, #collectibles, #whatsitworth,
and #WPThunt. That stands for WorthPoint treasure hunt. Then, of course, the
account.
account
It’s pretty easy. It’s free to set up a account. You don’t have to pay money, but they do have a paid account as well, which I’m going to show you the difference. If you go to, you only get one chance to link an Instagram. You want to take advantage and make that one link very important.
Here’s an example of a fellow eBay/poshmark seller TheShoppingMom2. You can find her on Instagram. You can see this is her free account.
At the top, she’s got the second eBay meetup conference, the Posh Closet, the eBay store, the Sea Diva, Let’s Shop for You, and Facebook eBay eBay and Nothing but eBay group.
You can click on any of those, and it will take
you. Those are all direct links. As you can see, when you use, you
can have links to many different things.
Here’s my account with a paid account. When you pay, I can’t think off hand. It’s a monthly fee, and it’s not very much. You can customize it.
You can see I can upload graphics. I can upload
avatars. I can have different colors and different backgrounds. I have the
beach on the background on mine. Then I can switch these around. I can get rid
of them. I can change them. It gives you a lot of customization.
When you go to my page, you can look at my eBay meetup group directory or my website, or whatever I’m talking about. They also let you customize one of them to shake a little bit. Actually, on mine, if you visit it, you’ll see my eBay store shakes.
When you put up a post on Instagram, like this
one, for example. eBay sellers from around the world are organizing and joining
local Meetup groups.
Use my directory to find one in your community. Then I put in bold, link in profile in all caps. LINK IN PROFILE.
So, you want to add that to your post. Then,
when you create a graphic, you could actually put in the graphic, link in
profile, just to give people a friendly reminder or get them to click on your
profile, so then they can find what you’re talking about.
Of course, in my
profile, I have a direct link to the Meetup group directory for eBay sellers in
my profile. Make it easy.
You can create these graphics.
Take a picture of what you’re listing on eBay.
Do a screenshot of what you’re listing on eBay, and then you can use an app.
Just visit the app store, whatever kind of smartphone you’re using, and look
for a way to add text to photos.
Then you can add
link in profile, add whatever kind of words you need in your photos. Sold. I
like to share sold listings, items that I sold on eBay or items I’m selling.
Also, it’s all about hashtags.
Now, this is a good example. This is the Snug Bungalow Shop on Instagram. I love their style. She’ll say, just listed, and then she puts the item that she listed. She includes a photo. She even adds the eBay logo at the bottom to let people know that this is on eBay.
Then, she’s got the breakdown of all the hashtags. Church Marg, 2002, good condition, hat comes off. She’s got her little description up there, but she’s got the important hashtags added.
Like #ebaystore, #forsale, #toysforsale, #simpsons, #thesimpons, #homersimpson, #maggiesimpson, #margesimpson, and then #playmatestoys. She’s got all of those.
You can see in the bottom right corner of her photo she’s got the graphic logo llage. This means she used a free app to create the collage.
Content matters!
I learned this when I became a solution
provider, local expert with Constant Contact, the world’s largest email
marketing platform. I went through their training back in 2006, and I’ve been
using them ever since.
One important lesson I learned is how important
content matters. Not only in email marketing, but in social media marketing, which
includes Instagram.
80% should be valuable interesting content. 80%
of the items that you put out there, your pictures, should be interesting,
valuable. How can it help people? What kind of information can you share? Can
you share tips?
Other eBay sellers like to see what kind of things you’re selling, what kind of things have you failed at? What kind of things have you learned? I don’t know everything.
I don’t pretend to know everything. I like to share information that I have, and people can learn from it. They can take it or leave it. 80%.
After you’ve shared 80%, now you’re allowed to come in. You’ve earned the right to share 20%! Now you can say, “buy my product. ”
When you list items on Instagram, or you put
things on Instagram, it really shouldn’t be all, buy my product, buy my
product. What happens? People are going to say, bye-bye. I’m not going to
follow you anymore, because you’re too much in my face.
Remember that 80/20
rule. You’ll earn the right of 20%. 80% helpful, friendly, educational content.
20% buy my product, visit my link, shop my store. Whatever you’re promoting.
Remember, it’s not all about me, me, me on Instagram, or any social platform.
You also want to get social, because it is a
social platform. That means you want to build relationships. You want to engage
with people, encourage people. Leave comments. Cross-promote. Be friendly and
approachable.
Be approachable.
Of course, always give that big red heart when you like something. That’s important too. It’s important to get hearts, but it’s important for you to not only just put stuff out there, put stuff out there and never engage with people. Engagement is very important.
It can be a time suck.
People that have been to any of my workshops, I
tend to mention it a lot about the timer method. Back in the day, I still have
my egg timer on my desk, or a windup kitchen timer I used to use as well. Now I
use Siri.
I’ll just say, Siri, set my timer for 30 minutes. Guess what? Siri just set my timer for 30 minutes. Then, I would spend that 30 minutes and go engage. I would say, I have 30 minutes.
I’m going to go be productive. I’m going to say hello to people. I’m going to comment, and I’m going to dedicate 30 minutes of my life to engaging with people on Instagram.
I’m not going to promote myself. I’m just going to go out there and talk and socialize. Then when that time goes off, I’m done. Walk away. It’s time to walk away, shut’er down, and work on the next thing. For me, it would be time to list items on eBay or, of course, to go do my WorthPoint business.
Final Facts
Posts with a location get 79% more engagement. () Folks, when you write your post or you create your post, you should have a location on there. Your eBay store, your eBay business, should have a location. You should have it registered. You should get it in the system.
My friend Debbie has the Southern Cottage, and
I’m Power Selling Mom. When I’m over at her house, I’m going to post a picture
of something at her house and post it from the Southern Cottage, so she gets a
little promotion of her location.
When she comes to my house, she’ll log in and do something from Power Selling Mom. When you come visit me, don’t forget, use my location. When I visit you, I will use your location!
Photos with faces get 38% more likes.
That’s a lot. You may have noticed that. When people have their faces up versus objects all the time, it works.
Posts with at least one hashtag average 12. 6% more engagement.
Hashtags are important. You can use 30 of them, so try to use them all.
Instagram users engage more on weekdays with Tuesday and Thursday showing the most engagement. Isn’t that interesting?
Instagram videos get two times the engagement of photos than any other social platform. Make a video of your items. Show your workspace. Show where you keep your boxes. Show some of your shipping items. Show some of the items you’re listing. Show your screen.
FYI
The most popular hashtags on Instagram are #love, #Instagood, #me, #cute, and #follow. Funny. Pizza is the most Instagrammed food globally, followed by sushi.
Now you’re ready. Congratulations! Go get social on Instagram, and market your eBay wares. Show off your eBay business. Tell a story.
What are you eating?
Believe it or not. People say, oh my God, that girl is always putting her food up. Guess what? She’s getting some attention with that food, so I want to see your corned beef you had on St. Patrick’s Day. I want to see what you got going on. It’s fun to share your food!
I know one guy that shows every once in a while what he’s cooking. I’m fascinated with that, and he gets a ton of attention. It puts a personal touch, a human being behind your eBay business. That’s what it’s all about.
People nowadays like to get social.
They like to feel good about you. It helps to share these kind of things. Be productive, and then, of course, remember the 80/20 rule. 80% friendly, 20% buy my product.
Of course, we don’t have any questions today. This is a recording, but you can follow up with me at
My services include:
eBay ConsultingeBay Store AssessmenteBay ConsignmentAffiliate MarketingUsing mEmail MarketingSocial Media Training
If you need a speaker, give me a shout out, or an article on any of these topics. Until then, I hope to see you on Instagram.
Special thanks to the Omnicore Agency for providing such FUN facts about Instagram. FYI here is a link to read their entire article if desired:
Instagram Marketing Webinar Replay
Further Reading
How To Get Verified On Instagram By Kevin Urrutia
How to Drive Traffic to eBay Listings Using Facebook
Facebook is a great place to hang out, see what your friends are up to, or catch up on trending news. It can also be a huge time suck if you spend too much time there. One smart use of Facebook for business is to use the site to promote your eBay items.
But you have to be careful. People may unfriend or unfollow you if you promote too often, or seem pushy or obsessed with promoting eBay listings. Here are a few tips for using Facebook wisely to give your eBay listings a little boost on the world’s largest social media site.
Use the Facebook Widget on eBay Listings
On every eBay listing, on the right-hand side just above the seller information, are the social media icons for Facebook, Twitter, Pinterest, and email. After listing an item, you can use these buttons to post items directly to your social media. Just use these with caution. There is nothing more annoying than a Facebook friend who is an eBay seller and constantly posts their listings. Limit how much you post.
Friends don’t like to constantly see all your junk for sale. The Facebook widget is best used when you have something unusual, unique, or that has a great story. For example, one seller I know had some Christmas ornaments from her father-in-law.
It was a crate of Russian blown glass ornaments. Very interesting and a beautiful set of vintage ornaments. This is the kind of item that may be hard to find, nostalgic, or collectible and your Facebook friends may be interested in purchasing them.
Try Facebook Buy/Sell Groups
Facebook buy sell groups are local groups where people can transact business with each other. They are a bit safer than Craigslist as the groups are self-monitored and if a transaction goes badly or someone is swindled, they are reported to the moderators and kicked out of the group.
Also, most people have their photo on their Facebook profile so you can see what the person looks like before meeting them. (Always meet in a safe, well-lit, busy public place like a Starbucks, a police station, or the lobby of a grocery store where there are security cameras. )
These groups are great for selling items that are too large to ship. Items like furniture, bicycles, sporting goods, car parts, musical instruments, lamps – anything bulky or heavy. You can list the item on eBay but with local pickup, and promote it on Facebook.
Always read the rules before posting an actual eBay listing on a Facebook Buy Sell Group. Many don’t allow eBay listings because members historically have taken advantage of the platform and spam the members with a bunch of eBay listings all the time.
You may just want to try to sell the item outright on a Facebook Buy/Sell Group. Just copy and paste all the info from eBay, and the photos, on to the Facebook group. If you list directly on the group, you can get away with selling the item for a little less because there won’t be eBay or Paypal fees.
Set Up a Facebook Business Page
One place on Facebook you can have total control of the content of the page is if you set up your own business page. You will have to do the work to get followers, but once you get them, your posts will show up in their feed. To set up a Facebook business page:
Decide what kind of business you want to show up as – local business, brand or product, organization, etc.
Enter the details about your business – give a little blurb about what you do.
Create and upload an engaging profile photo and the header banner.
Choose a call to action for your visitors – what do you want them to do? (Visit your store, like your page, etc. )
Start promoting your new business page to your friends, email contacts, past customers Once You set up your Facebook Business Page, you can even run ads there. This is where you can really target buyers on Facebook because you can target them based on their likes. For example, if you sell cheerleading hair bows, you can create ads to target women who have likes related to cheerleading.
Facebook can be an efficient and successful way to promote your eBay store or listings. Just do it the smart way. If you just blast out your listings to your friends all the time, you will probably end up with fewer friends and your marketing will have the opposite desired effect.
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Frequently Asked Questions about instagram ebay
Can I link my eBay to Instagram?
Now, Instagram for eBay sellers. You can brand your business, brand your eBay account, brand your name, your logo. … You can just link it to your eBay ID. If you don’t have an eBay store, it’s okay.
How do I link my social media to eBay?
Use the Facebook Widget on eBay Listings On every eBay listing, on the right-hand side just above the seller information, are the social media icons for Facebook, Twitter, Pinterest, and email. After listing an item, you can use these buttons to post items directly to your social media.May 30, 2019
How can I sell my Instagram followers?
Many brands by seeing your followers will choose you to promote their brand as you have a large audience….These websites will help you buy real Instagram followers that will boost your growth as well as your confidence!Activeig.com. … Wbix.com. … Instadean.com. … Smmkart.com. … QubeViews.Jun 21, 2021
