Ebay Instagram Account
Instagram Marketing for eBay Sellers – Danna Crawford
This post contains transcripts from a live webinar recording. Feel free to read or skip to the video replay.
Hi, everybody. Welcome to this presentation on Instagram marketing for eBay sellers. This is a sponsored presentation by WorthPoint.
My name is Danna Crawford. I’ve been an eBay seller since ’97. You can find more information about me at my website. I’m also a Solutions Provider with Constant Contact, and I became the Strategic Director at WorthPoint.
I organize their treasure hunts throughout the country. You can just to and see where we will be next. Also, I do a lot of presentations. If you need a speaker, just give me a shout out.
Let’s talk about Instagram today.
Here’s a few fun facts that I learned about from this Omnicore Agency.
•68% of Instagram users are Females.
•80% of Instagram users come from outside the U. S.
So that’s just a clue, all of you eBay sellers, if you’re not offering global shipping, hello! You might want to make sure you have that information and are signed up for the Global Shipping Program and/or international shipping via eBay
•77. 6 million Instagram users are from the US.
•Instagram is used by 31% of American women and 24% of men. •Six in ten online adults have Instagram accounts.
•32% of all Internet users are on Instagram.
•59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
•38% of female internet users use Instagram and 26% of male internet users use Instagram 72% of Teens use Instagram.
These are some
things to keep in mind, because you want to get your eBay items out there to
the appropriate people. It’s all about hashtags and being seen, which we’ll
talk more about in a minute.
Now, Instagram for eBay sellers.
It’s all about branding. You can brand your business, brand your eBay account, brand your name, your logo. You’re going to want to build up your Instagram account as you go along. It’s not an overnight, get rich quick kind of platform. I like to use a site called
On, you can link it to several different sites.
If you have an eBay store, you can link it to
there, or you could link directly to your eBay categories. Say you just want to
promote t-shirts, then you want to link it to your t-shirt category on
Instagram on
You can just link it
to your eBay ID. If you don’t have an eBay store, it’s okay. Just link it to
your eBay ID, so that they can look directly from there, or link it to your
feedback. You can link it to all of these things if you use, or if
you don’t want to use, you can pick and choose which works best for
you.
I like to use my friend Mike.
He’s one of my favorite people on Instagram, and
he’s got Mike’s General Store. He’s quite handsome, as you can see.
Mike’s General Store and Fine Goods. It’s all about creating your profile on Instagram. You can see Mike has in bold, link to eBay store, with arrows pointing down, and a link to his eBay store.
Anything he’s talking about on Instagram, you
can go to his profile and find his eBay store. He also gives a shout out that
you can find him on Twitter, and gives his name on Twitter, in case people are
looking at Twitter, they also use Twitter.
Next he has some hashtags in his title. He’s got Mike’s General Store and Fine Goods, #eBay, #clothes, #Disney, #games, #toys, #collectibles. That’s a good profile.
In my profile, you can see power selling my way through eBay since 1997. I’m a consignment, reseller, WorthPoint Strategic Director. Living the dream thanks to eBay and WorthPoint.
Finally, I’ve got a direct link to my account.
I also manage right now the WorthPoint account. I help out with it, I should say. WorthPoint is still new on Instagram. This is a new platform for them, so we’re trying to build it up. Please go like them, as we’re building it up.
I made sure that we had those important hashtags
in their profile, like #antiques, #art, #vintage, #collectibles, #whatsitworth,
and #WPThunt. That stands for WorthPoint treasure hunt. Then, of course, the
account.
account
It’s pretty easy. It’s free to set up a account. You don’t have to pay money, but they do have a paid account as well, which I’m going to show you the difference. If you go to, you only get one chance to link an Instagram. You want to take advantage and make that one link very important.
Here’s an example of a fellow eBay/poshmark seller TheShoppingMom2. You can find her on Instagram. You can see this is her free account.
At the top, she’s got the second eBay meetup conference, the Posh Closet, the eBay store, the Sea Diva, Let’s Shop for You, and Facebook eBay eBay and Nothing but eBay group.
You can click on any of those, and it will take
you. Those are all direct links. As you can see, when you use, you
can have links to many different things.
Here’s my account with a paid account. When you pay, I can’t think off hand. It’s a monthly fee, and it’s not very much. You can customize it.
You can see I can upload graphics. I can upload
avatars. I can have different colors and different backgrounds. I have the
beach on the background on mine. Then I can switch these around. I can get rid
of them. I can change them. It gives you a lot of customization.
When you go to my page, you can look at my eBay meetup group directory or my website, or whatever I’m talking about. They also let you customize one of them to shake a little bit. Actually, on mine, if you visit it, you’ll see my eBay store shakes.
When you put up a post on Instagram, like this
one, for example. eBay sellers from around the world are organizing and joining
local Meetup groups.
Use my directory to find one in your community. Then I put in bold, link in profile in all caps. LINK IN PROFILE.
So, you want to add that to your post. Then,
when you create a graphic, you could actually put in the graphic, link in
profile, just to give people a friendly reminder or get them to click on your
profile, so then they can find what you’re talking about.
Of course, in my
profile, I have a direct link to the Meetup group directory for eBay sellers in
my profile. Make it easy.
You can create these graphics.
Take a picture of what you’re listing on eBay.
Do a screenshot of what you’re listing on eBay, and then you can use an app.
Just visit the app store, whatever kind of smartphone you’re using, and look
for a way to add text to photos.
Then you can add
link in profile, add whatever kind of words you need in your photos. Sold. I
like to share sold listings, items that I sold on eBay or items I’m selling.
Also, it’s all about hashtags.
Now, this is a good example. This is the Snug Bungalow Shop on Instagram. I love their style. She’ll say, just listed, and then she puts the item that she listed. She includes a photo. She even adds the eBay logo at the bottom to let people know that this is on eBay.
Then, she’s got the breakdown of all the hashtags. Church Marg, 2002, good condition, hat comes off. She’s got her little description up there, but she’s got the important hashtags added.
Like #ebaystore, #forsale, #toysforsale, #simpsons, #thesimpons, #homersimpson, #maggiesimpson, #margesimpson, and then #playmatestoys. She’s got all of those.
You can see in the bottom right corner of her photo she’s got the graphic logo llage. This means she used a free app to create the collage.
Content matters!
I learned this when I became a solution
provider, local expert with Constant Contact, the world’s largest email
marketing platform. I went through their training back in 2006, and I’ve been
using them ever since.
One important lesson I learned is how important
content matters. Not only in email marketing, but in social media marketing, which
includes Instagram.
80% should be valuable interesting content. 80%
of the items that you put out there, your pictures, should be interesting,
valuable. How can it help people? What kind of information can you share? Can
you share tips?
Other eBay sellers like to see what kind of things you’re selling, what kind of things have you failed at? What kind of things have you learned? I don’t know everything.
I don’t pretend to know everything. I like to share information that I have, and people can learn from it. They can take it or leave it. 80%.
After you’ve shared 80%, now you’re allowed to come in. You’ve earned the right to share 20%! Now you can say, “buy my product. ”
When you list items on Instagram, or you put
things on Instagram, it really shouldn’t be all, buy my product, buy my
product. What happens? People are going to say, bye-bye. I’m not going to
follow you anymore, because you’re too much in my face.
Remember that 80/20
rule. You’ll earn the right of 20%. 80% helpful, friendly, educational content.
20% buy my product, visit my link, shop my store. Whatever you’re promoting.
Remember, it’s not all about me, me, me on Instagram, or any social platform.
You also want to get social, because it is a
social platform. That means you want to build relationships. You want to engage
with people, encourage people. Leave comments. Cross-promote. Be friendly and
approachable.
Be approachable.
Of course, always give that big red heart when you like something. That’s important too. It’s important to get hearts, but it’s important for you to not only just put stuff out there, put stuff out there and never engage with people. Engagement is very important.
It can be a time suck.
People that have been to any of my workshops, I
tend to mention it a lot about the timer method. Back in the day, I still have
my egg timer on my desk, or a windup kitchen timer I used to use as well. Now I
use Siri.
I’ll just say, Siri, set my timer for 30 minutes. Guess what? Siri just set my timer for 30 minutes. Then, I would spend that 30 minutes and go engage. I would say, I have 30 minutes.
I’m going to go be productive. I’m going to say hello to people. I’m going to comment, and I’m going to dedicate 30 minutes of my life to engaging with people on Instagram.
I’m not going to promote myself. I’m just going to go out there and talk and socialize. Then when that time goes off, I’m done. Walk away. It’s time to walk away, shut’er down, and work on the next thing. For me, it would be time to list items on eBay or, of course, to go do my WorthPoint business.
Final Facts
Posts with a location get 79% more engagement. () Folks, when you write your post or you create your post, you should have a location on there. Your eBay store, your eBay business, should have a location. You should have it registered. You should get it in the system.
My friend Debbie has the Southern Cottage, and
I’m Power Selling Mom. When I’m over at her house, I’m going to post a picture
of something at her house and post it from the Southern Cottage, so she gets a
little promotion of her location.
When she comes to my house, she’ll log in and do something from Power Selling Mom. When you come visit me, don’t forget, use my location. When I visit you, I will use your location!
Photos with faces get 38% more likes.
That’s a lot. You may have noticed that. When people have their faces up versus objects all the time, it works.
Posts with at least one hashtag average 12. 6% more engagement.
Hashtags are important. You can use 30 of them, so try to use them all.
Instagram users engage more on weekdays with Tuesday and Thursday showing the most engagement. Isn’t that interesting?
Instagram videos get two times the engagement of photos than any other social platform. Make a video of your items. Show your workspace. Show where you keep your boxes. Show some of your shipping items. Show some of the items you’re listing. Show your screen.
FYI
The most popular hashtags on Instagram are #love, #Instagood, #me, #cute, and #follow. Funny. Pizza is the most Instagrammed food globally, followed by sushi.
Now you’re ready. Congratulations! Go get social on Instagram, and market your eBay wares. Show off your eBay business. Tell a story.
What are you eating?
Believe it or not. People say, oh my God, that girl is always putting her food up. Guess what? She’s getting some attention with that food, so I want to see your corned beef you had on St. Patrick’s Day. I want to see what you got going on. It’s fun to share your food!
I know one guy that shows every once in a while what he’s cooking. I’m fascinated with that, and he gets a ton of attention. It puts a personal touch, a human being behind your eBay business. That’s what it’s all about.
People nowadays like to get social.
They like to feel good about you. It helps to share these kind of things. Be productive, and then, of course, remember the 80/20 rule. 80% friendly, 20% buy my product.
Of course, we don’t have any questions today. This is a recording, but you can follow up with me at
My services include:
eBay ConsultingeBay Store AssessmenteBay ConsignmentAffiliate MarketingUsing mEmail MarketingSocial Media Training
If you need a speaker, give me a shout out, or an article on any of these topics. Until then, I hope to see you on Instagram.
Special thanks to the Omnicore Agency for providing such FUN facts about Instagram. FYI here is a link to read their entire article if desired:
Instagram Marketing Webinar Replay
Further Reading
How To Get Verified On Instagram By Kevin Urrutia
10 Things You Need to Know Before You Buy Instagram Accounts
Asja Francisti
Sep 05 2018
Building a loyal Instagram follower base from scratch takes a lot of hard work, time, and patience, which is why many businesses decide to take a shortcut and simply buy Instagram accounts. However, before you do that, make sure you’re aware of all the risks and potential pitfalls that may come from that.
Instagram is one of the best social media channels for advertising and building your brand. Around 60% of Instagram users learn about a product or service on this social network. This is an astounding number considering the fact that half a billion people log in on a daily basis, and this number keeps growing.
While Instagram has the highest engagement rates, the new algorithm makes a new business’ breakthrough a bit tricky. It focuses on posts and users with a good track of engagement. This pushes to the curb those who still haven’t built their follower network and results in 70% of Instagram posts failing to get noticed.
If you feel the only way to overcome these obstacles is buying Instagram accounts, let’s clear two things first. Buying Instagram accounts goes against Instagram’s terms of service. Second, buying an Instagram account is not the same thing as buying Instagram followers. Let’s explain.
1. Buy Instagram accounts at your own risk
Buying Instagram accounts goes against the social network’s terms of service. On Instagram, you are not allowed to “buy, sell, or transfer any aspect of your account (including your username) or solicit, collect, or use login credentials or badges of other users.
If you buy Instagram accounts, you buy them with awareness that Instagram can shut them down at any point if their team finds out or finds something fishy about this account.
Since this process takes place “under the table, ” there is no official guarantee that acquiring someone else’s account won’t turn out to be a scam that will cost you more money and nerves than acquiring followers organically.
2. Buying followers ≠ buying accounts
Let’s cut this conversation short – don’t buy followers. Chances are they are not real and even if they are, people can tell a difference between paid and genuine engagement. In the long run, bots can make you look stupid and seriously harm your brand’s reputation.
Several examples of bot comments completely irrelevant to the post. (Source: Einstein Marketer)
You’ll probably find websites that sell followers for ridiculously low amounts of money. These followers are unlikely to engage with your posts, and even if they do, their comments will be pointless generic comments filled with emojis.
If you are still not convinced, Andrew Tate from AdEspresso conducted a case study on Instagram. He spent one month attracting followers the old-fashioned way. The next month, he switched to a fully bot-run method. Here are the results.
Source: AdEspresso
The pitfalls connected to buying Instagram followers are similar to those that may await you if you decide to buy Instagram accounts. But if you are still positive that you want to proceed with this plan – take care of a few things.
If you buy Instagram accounts directly from a seller
1. Run a background check
This means that you should make sure the person you are talking to exists and owns the account. Second, you want to make sure that their followers are not bots. Go through their posts and look at the comments, and noticing fake accounts should not be too difficult. If you want to be 100% positive, here is a great free tool that enables you to run a quick check on the account.
2. Run a niche check
It should go without saying, but you should double-check whether this account suits your needs. There is not much point in buying a fashionista’s account with 50K followers if you are trying to sell home improvement tools.
Since you’re already preparing to cash out for followers, don’t get scammed just because you were trying to save 30 bucks for background checks. This tool will give you an access to over 30 key metrics for any publicly available Instagram user. These metrics include most used hashtags and words/phrases, post frequency, average engagement, etc.
3. Agree on terms in detail
When you verify that the account, its owner, and followers are legit, create a sales contract. While I am not in a position to give any legal advice, there are plenty of legal experts and websites that can advise you on drafting a sales contract. In general, this contract needs to include:
Identity of the Parties
Date of Agreement
Description of Goods and/or Services
Payment
Delivery
Miscellaneous Provisions
You can find more details about sales contracts here.
4. Use a trusted payment service
First, make sure that the account belongs to the person you’re talking to. Any attempt to persuade you to send money through a third party, a friend or family should immediately raise a red flag.
Paypal is a good option, since this platform enables disputes, claims, chargebacks, and bank reversals, providing you with an added level of security.
5. Separate the payment into milestones
You can never be too careful, so it’s recommended to be in direct contact with the seller as the purchase takes place.
Seller will provide you with username and password. After you log in, you are supposed to change the email and password of the account, unlink it from the seller’s Facebook account and link it to yours. Only then you have the control over the sold Instagram account.
The seller will also ask for some assurance, because scams can run both ways, so it’s best to split the payment into two or three phases during this process. Keep in mind that, should anything go wrong, you can’t go and complain to Instagram, since that will end in termination of your and seller’s account. Also keep in mind that this account could end up deleted by Instagram at any point.
If you buy Instagram accounts from a middle-man service
While middle-man services promise to protect you from scams and fake followers, many of these services are equally scammy and shady. There are hundreds of forums with accounts listed for sale, including the famous e-bay, with prices ranging from $50 to thousands of dollars. Do yourself a favor and skip those. While some offers may be legit, both forums and e-bay are a scam minefield.
I went through some marketers’ forums and review websites to see how several well-known services that sell Instagram accounts fare among users. These are the results. And keep in mind that even there – you’re purchasing at your own risk.
1. ViralInstas
Currently, ViralInstas offers only up to 15K followers accounts in model/fashion/animal niche, while larger accounts are out of stock. This could imply that the website doesn’t stash fake accounts, and depends on the level of current offer among the account sellers.
One Instagram account will cost you $225, and according to their FAQ, you are provided with login info instantly upon purchase. The Instagram account’s username is visible on their website so you can run background checks on the account.
“I’ve bought multiple accounts for various clients from them since they offer instant passwords delivery which was a huge plus compared to when I used to purchase accounts via eBay and my clients would have to wait on the seller to provide the passwords, ” wrote one Quora user.
“All the accounts came with a manual on how to maintain and grow the page with info I myself found useful and aside from that they also came with a hashtag research tool tailored to each account which had about 500 or so hashtags related to each page and gave the probability that the account’s content would have of doing well for each of the hashtags so it basically gave my clients the best hashtags to use for their posts. ”
2. Viral Accounts
Viral Accounts connect buyers and sellers – you can find Facebook, Twitter, Tumblr, Instagram and other social media accounts here. They are an established company that boasts several big clients and is pretty straightforward about its company structure and whereabouts.
Viral Account does not only sell social media accounts – it also enables you to hire influencers, buy websites, domains, etc.
The price of one Instagram account on this website varies from $50-20, 000 USD, depending on followers’ location, their activity, and the account’s niche. The site runs on “we flip them as we get them” regime, so much like Viral Instas, certain accounts may be “out of stock. ” If you are interested in buying, you have to register and contact the Viral Accounts team.
This means that as a buyer, you may be put on a waitlist. Viral Accounts prioritizes the current pool of buyers and enables exclusively long-term clients with the option to request a property within their niche.
3. Social Tradia
On Social Tradia, you have a little bit more flexibility, as you can browse the available accounts by category. This, however, leaves it up to you to vet some of the accounts – if the link is available.
For example, it is pretty obvious that this 3. 8K yoga account is filled with stock photos with little meaningful engagement.
On the other hand, there are accounts marked as “authentic” by Social Tradia’s team. You’ll have to take their word for it, because they won’t provide you with a direct link for vetting.
Social Tradia ads one layer of assurance to the buyers, who can get a refund if they appeal within 24 hours of purchase.
Conclusion
Ultimately, keep in mind that each purchase of this type is a risk. Even the most genuine and successful Instagram account won’t bring you results if you don’t have a solid marketing strategy on your mind.
Here you can find some amazing, up to date advice on how to get found on Instagram search, how to get more followers, or how to make more money with your Instagram accounts. As you may conclude, the work you will have to put into nurturing these account is the same type of work you’d put into legitimate growth from scratch – so why not give it a shot?
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How Much Is an Instagram Account Worth? – Market Realist
Instagram, the photo and video-sharing app owned by Facebook, caters to individuals who want to share content instantly. Instagram has grown considerably since Facebook acquired it in 2012. Article continues below advertisement“The deal was a great strategic fit for Facebook’s mobile offering while removing a potential rival, ” according to Yahoo Finance. By August 2020, the platform had about 1 billion active monthly users. Source: UnsplashArticle continues below advertisementA widely-followed Instagram account can be worth a lot of money for the people creating its content. Major celebrity names like Kylie Jenner, Ariana Grande, and Cristiano Ronaldo make a lot of money from Instagram. Anyone with a devoted following can also earn a significant amount of money. While Instagram doesn’t directly compensate Instagrammers for posts, there are multiple ways to earn money through Instagram including brand sponsorships, affiliate marketing, and directing customers to your business or products. Article continues below advertisementBrands make deals with those who are deemed “influencers, ” who have a certain number of engaged followers on their Instagram account. In general, those with higher numbers of followers and a high level of engagement from those followers will command a larger payday. 10K Instagram account is worth $100The number of followers isn’t the only factor that determines how much an Instagram account is worth. Although a high number of followers is important, the compensation also depends on whether the followers are actively engaged with posts. Article continues below advertisementThe average engagement level for an Instagram account is about 3 percent, according to InfluencerMarketingHub. Therefore, “Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. ” Some digital marketers suggest one cent per follow as a basic rate of compensation, which would mean earning $100 per 10, 000 followers. A 10K-follower account’s worth also depends on other factors like engagement. Article continues below advertisement50K Instagram account is worth $500Using the one-cent-per-follow estimate, a 50K Instagram account might be worth about $500. Again, Instagrammers can earn money in various ways — marketing their own products, sponsored posts, and affiliate marketing. 100K Instagram account is worth $700–$900A sponsored photo posted by an Instagram account with 100, 000 followers might be worth $700–$900, according to InfluencerMarketingHub. Article continues below advertisementSource: UnsplashHow much is an Instagram account with 1 million followers worth? An Instagram account with an extraordinarily large following like 1 million followers is likely worth a lot of money. Reportedly, Kylie Jenner earned $1. 2 million per Instagram post last year. Her account has over 200 million followers as of December 2020, according to Statista. Article continues below advertisementA lesser-known area of Instagram monetization is that of curated accounts where the owner shares other creators’ work. One user explained that he earned $36, 000 over four years running a curated Instagram account with 1. 9 million followers, according to Medium. How to calculate Instagram username worthThere are online calculators where you can plug in your Instagram username to receive a rough estimate of your account’s worth. People do sell Instagram usernames (and usernames and accounts for other social media platforms like Twitter and YouTube). However, Instagram actually prohibits the sale or transfer of any part of your account, according to Vox.
Frequently Asked Questions about ebay instagram account
Can I link my eBay to Instagram?
You can brand your business, brand your eBay account, brand your name, your logo. You’re going to want to build up your Instagram account as you go along. … If you don’t have an eBay store, it’s okay. Just link it to your eBay ID, so that they can look directly from there, or link it to your feedback.
Can I buy an Instagram account?
Buying Instagram accounts goes against the social network’s terms of service. On Instagram, you are not allowed to “buy, sell, or transfer any aspect of your account (including your username) or solicit, collect, or use login credentials or badges of other users.Sep 5, 2018
How much is an Instagram account with 100K followers?
100K Instagram account is worth $700–$900.Dec 29, 2020
